📌 Core Information
🔹 Job Title: B2B Copywriter, Marketplace [LATAM]
🔹 Company: HopHR
🔹 Location: Argentina, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a quarterly content roadmap for B2B audiences
- Ghostwriting LinkedIn posts for executives and thought leaders
- Creating high-impact case studies showcasing client success
- Collaborating with designers and strategists to ensure content aligns with performance insights
- Monitoring marketplace trends and turning insights into engaging content
ASSUMPTION: This role requires a versatile copywriter with a strong understanding of B2B audiences and marketplace trends, particularly within the Amazon ecosystem.
📋 Key Responsibilities
✅ Build and execute a quarterly content roadmap, including case studies, LinkedIn posts, whitepapers, and email nurtures
✅ Ghostwrite 16+ LinkedIn posts per month for executives, based on internal interviews and team insights
✅ Optimize content based on LinkedIn analytics and repurpose top performers into blogs, slides, or snackable video scripts
✅ Turn internal submissions and raw data into concise, high-impact case studies (2+ per month)
✅ Collaborate with designers to pair copy with creative that aligns with performance insights
✅ Spark conversation by commenting on industry posts, joining trending threads, and tagging thought leaders
✅ Own the replies: respond to all comments on executive and brand posts within 24 hours to drive visibility and engagement
✅ Build a fanbase by identifying and nurturing high-value followers through DMs, shout-outs, and curated shares
✅ Stay 90 days ahead on marketplace trends and turn insights into POV posts and webinar ideas
✅ Monitor LinkedIn and industry discourse to publish timely, relevant content that captures attention
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and real-time engagement with audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 3+ years of B2B copywriting experience in tech, ecommerce, advertising, or marketplaces
Required Skills:
- Proven ability to create engaging B2B content, including case studies, long-form articles, and social media posts
- Familiarity with Amazon and marketplace lingo (FBA, ASINs, ROAS, etc.)
- Strong storytelling instincts and data-driven approach to content creation
- Comfort with both strategic ideation and hands-on execution
- Availability during U.S. business hours (core window: 10am–4pm EST)
Preferred Skills:
- SEO experience and long-form content strategy
- Familiarity with tools like Notion, Monday.com, Google Docs, Figma, WordPress
- Previous experience in a startup or high-growth environment
ASSUMPTION: Candidates should have a strong portfolio showcasing their B2B copywriting skills and marketplace experience.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on experience and location)
Benefits:
- Compensation in USD
- PTO: 10-15 days
- Sick Days: 5 days
Working Hours: Full-time (40 hours/week) with a core working window of 10am–4pm EST
ASSUMPTION: The salary range is estimated based on the role, experience level, and location. Benefits are subject to change and may vary based on the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: HopHR is a marketing agency that specializes in account management and creative services for established consumer products brands, focusing on scaling sales on third-party marketplaces like Amazon.
Company Size: HopHR has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of structure and autonomy.
Founded: HopHR was founded in 2016, giving it nearly a decade of experience in the industry.
Company Description:
- HopHR is a fully remote digital marketing agency that values culture, teamwork, and work-life balance.
- The company primarily works with established consumer products brands to scale their sales on third-party marketplaces.
- HopHR supports brands by providing account management and creative services, with a focus on B2B content creation and marketplace trends.
Company Specialties:
- Account management and creative services for consumer products brands
- B2B content creation and marketplace trends
- Supporting brands to scale sales on third-party marketplaces
Company Website: hophr.com
ASSUMPTION: HopHR's focus on remote work and work-life balance may appeal to candidates seeking flexibility and a strong company culture.
📊 Role Analysis
Career Level: This role is suited for a mid-level copywriter with 2-5 years of experience in B2B copywriting, preferably within the tech, ecommerce, advertising, or marketplace industries.
Reporting Structure: The B2B Copywriter will report directly to the Marketing Manager and collaborate with various teams, including strategists, designers, and creatives.
Work Arrangement: This is a fully remote role, with a core working window of 10am–4pm EST. Candidates should be comfortable working independently and managing their time effectively.
Growth Opportunities:
- Expanding skills in B2B content creation and marketplace trends
- Gaining experience working with a diverse range of clients and industries
- Potential career progression into senior roles within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Argentina, Brazil
Geographic Context:
- Argentina and Brazil are both located in Latin America, offering a unique cultural perspective and time zone advantages for working with U.S.-based clients.
- The regions have a strong focus on ecommerce and marketplace trends, providing ample opportunities for content inspiration and innovation.
- Both countries offer vibrant and diverse work environments, with access to a wide range of cultural experiences and professional networks.
Work Schedule: Full-time (40 hours/week) with a core working window of 10am–4pm EST. Candidates should be comfortable working independently and managing their time effectively.
ASSUMPTION: The fully remote work environment and flexible working hours may appeal to candidates seeking a better work-life balance and the opportunity to work from diverse locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Writing test or case study presentation
- Final interview with the Marketing Manager
Key Assessment Areas:
- Writing samples and portfolio quality
- Understanding of B2B audiences and marketplace trends
- Ability to work independently and manage time effectively
- Cultural fit and alignment with HopHR's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B copywriting experience and marketplace knowledge
- Include a portfolio of your best work, showcasing your ability to create engaging content for various B2B audiences
- Be prepared to discuss your understanding of marketplace trends and how you stay up-to-date with industry developments
- Demonstrate your ability to work independently and manage your time effectively in a remote work environment
ATS Keywords: B2B copywriting, marketplace trends, Amazon, ecommerce, case studies, LinkedIn posts, content roadmap, strategic ideation, hands-on execution
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the current workload of the HR team.
🛠️ Tools & Technologies
- Notion
- Monday.com
- Google Docs
- Figma
- WordPress
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be comfortable learning new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Culture and teamwork
- Work-life balance
- Supporting brands to scale sales on third-party marketplaces
Work Style:
- Self-starters who can work independently
- Collaborative and team-oriented
- Adaptable and comfortable with change
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable collaborating with various teams and managing multiple projects simultaneously?
- Do you align with HopHR's values and commitment to supporting brands in scaling their sales on third-party marketplaces?
ASSUMPTION: Candidates who are self-motivated, collaborative, and adaptable will likely find a good fit within HopHR's remote work environment and company culture.
⚠️ Potential Challenges
- Managing time effectively in a fully remote work environment
- Keeping up with marketplace trends and industry developments
- Balancing strategic planning with hands-on execution
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on B2B content creation and marketplace trends, with a strong emphasis on Amazon and third-party marketplaces.
- This role requires a unique blend of strategic planning, hands-on execution, and real-time engagement with audiences, making it distinct from other copywriting positions.
- Career progression in this role may involve expanding skills in B2B content creation, marketplace trends, and potentially moving into senior roles within the marketing department.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when comparing it to other positions in the industry.
📝 Sample Projects
- Creating a quarterly content roadmap for a consumer products brand, including case studies, LinkedIn posts, whitepapers, and email nurtures
- Ghostwriting LinkedIn posts for an executive, based on internal interviews and team insights, to showcase the brand's thought leadership and expertise
- Turn raw performance data into a concise, high-impact case study that highlights the brand's success and demonstrates the value of working with HopHR
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the B2B Copywriter may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical working day for a B2B Copywriter at HopHR?
- How does HopHR support its employees in maintaining a healthy work-life balance in a fully remote work environment?
- What opportunities are there for professional growth and development within the marketing department?
- How does HopHR stay up-to-date with marketplace trends and industry developments, and how can I contribute to this process?
- What is the company's approach to collaboration and teamwork, and how does this translate to a remote work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your B2B copywriting experience and marketplace knowledge
- Include a portfolio of your best work, showcasing your ability to create engaging content for various B2B audiences
- Prepare for a writing test or case study presentation as part of the interview process
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
