📌 Core Information
🔹 Job Title: B2B Customer Marketing Manager
🔹 Company: Babbel - NYC
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: B2B Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Spearheading customer marketing initiatives for Babbel for Business
- Designing and executing comprehensive marketing campaigns
- Collaborating with cross-functional teams to enhance customer communication
- Analyzing data and reporting on campaign performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced environment. Experience in B2B international customer marketing is essential.
📋 Key Responsibilities
✅ Serve as the voice of the customer by leveraging tools and direct interviews to gain insights into customer needs and sentiments
✅ Create and implement a variety of customer marketing campaigns utilizing channels such as email, advertising, virtual and in-person events, and promotional gifts
✅ Develop and curate content that speaks directly to customers and their needs, including 1-pagers, guides, and emails
✅ Collaborate with cross-functional teams to gather and share customer stories, testimonials, and reviews on platforms like G2 to enhance brand credibility
✅ Monitor, analyze, and report on trends within the customer base to inform strategic decisions and campaign adjustments
✅ Track and present the results of marketing initiatives, using insights to refine strategies and improve future campaigns
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple initiatives and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B international customer marketing experience, preferably in a related field
Required Skills:
- Strong verbal and written communication skills
- Strong strategic thinking skills
- Proven project management abilities
- Results-driven attitude
- Ability to thrive in a fast-paced, fluid work environment
Preferred Skills:
- Experience with Vitally, HubSpot, G2, and NPS feedback tools
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the language learning or edtech industry may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (based on experience and qualifications)
Benefits:
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with leaders across the Americas and EMEA teams
- 20 PTO days every year with additional tenure-based days after 2 years
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research and company standards. Final compensation will be determined based on the candidate's experience, education, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- Babbel is the top-selling language learning platform, driven by its purpose to create mutual understanding through language
- Offers self-study lessons, instructor-led live classes, a business solution, podcast series, and a magazine
- Headquartered in Berlin, Germany, with an office in New York, USA
Company Specialties:
- E-learning
- Mobile Apps
- Online Courses
- Language Learning
- Edtech
Company Website: http://www.babbel.com
ASSUMPTION: Babbel's mission and focus on international growth make it an attractive opportunity for candidates interested in the language learning and edtech industries.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Marketing, Babbel for Business
Work Arrangement: Hybrid, with 3 days per week required in the New York office
Growth Opportunities:
- Potential to grow within the Babbel for Business team or explore other opportunities within the company
- Chance to work closely with leaders across the Americas and EMEA teams
- Opportunity to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work at an international start-up with a strong sense of mission and a focus on growth.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in office)
Office Location(s): New York, NY, USA
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- Easy access to public transportation and numerous amenities
- Opportunity to work in a global city with a strong tech industry
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager
- Final interview with the Head of Marketing, Babbel for Business
Key Assessment Areas:
- Communication skills and ability to collaborate with cross-functional teams
- Strategic thinking and problem-solving abilities
- Project management skills and ability to manage multiple initiatives
- Cultural fit and alignment with Babbel's mission and values
Application Tips:
- Highlight relevant experience in B2B international customer marketing
- Demonstrate strong communication skills and strategic thinking in your resume and cover letter
- Prepare examples of successful customer marketing campaigns you've led in the past
- Research Babbel's mission, values, and company culture to show your enthusiasm and fit
ATS Keywords: B2B Marketing, Customer Communication, Campaign Development, Content Creation, Data Analysis, Project Management, Strategic Thinking, Collaboration, Customer Advocacy, Performance Reporting
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Vitally
- HubSpot
- G2
- NPS feedback tools
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Create mutual understanding through language
- Build genuine connections with users
- Continuously improve and innovate
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated a strong commitment to customer communication and growth in previous roles?
- Can you provide an example of a successful customer marketing campaign you've led, and how you measured its impact?
- How do you approach working with cross-functional teams, and how have you ensured effective communication and collaboration in the past?
ASSUMPTION: Candidates who align with Babbel's mission, values, and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple initiatives and deadlines simultaneously
- Working in a fast-paced, fluid work environment
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Collaborating effectively with global teams across the Americas and EMEA
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven attitude.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing for Babbel for Business, but may share similarities with other B2B customer marketing roles in the language learning or edtech industries
- Compared to other B2B marketing roles, this position places a stronger emphasis on customer communication and growth
- Career progression may involve moving into a senior marketing role or exploring other opportunities within the company
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and executing a customer retention campaign to improve NPS scores
- Creating a series of customer success stories and testimonials to enhance brand credibility on G2
- Analyzing customer data to identify trends and inform strategic decisions for campaign adjustments
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the B2B Customer Marketing Manager may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role contribute to Babbel's overall mission and growth strategy?
- Can you describe the team structure and dynamics within Babbel for Business?
- How does Babbel support the professional development and growth of its employees?
- What are the key performance indicators for success in this role, and how will my progress be measured?
- How does the hybrid work arrangement work in practice, and what resources are available to support remote work?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, but candidates should also prepare questions specific to their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B international customer marketing
- Prepare examples of successful customer marketing campaigns you've led in the past
- Research Babbel's mission, values, and company culture to show your enthusiasm and fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
