B2B Digital Marketer, RamseyEducation

📌 Core Information

🔹 Job Title: B2B Digital Marketer

🔹 Company: Ramsey Solutions

🔹 Location: Franklin, TN

🔹 Job Type: Full-Time (On-site)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Relocation assistance available)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing and content strategies
• Collaborating with various teams to drive marketing success
• Utilizing customer insights and data to enhance marketing funnels
• Creating targeted marketing campaigns that address audience needs
• Fostering a culture of creativity and problem-solving within the team

ASSUMPTION: This role requires a strong understanding of digital marketing, with a focus on email marketing, organic social media, and content marketing. The ideal candidate will have experience in analyzing marketing funnels and identifying areas for enhancement.

📋 Key Responsibilities

✅ Craft and implement a dynamic omnichannel marketing strategy, leveraging email, content marketing, SEO, and organic social media

✅ Inspire and help team members in prioritizing tasks, fostering a culture of creativity and problem-solving, all while surpassing business goals

✅ Utilize Google Analytics for in-depth analysis and personalized marketing

✅ Conduct research to create targeted marketing campaigns that address audience needs, while maintaining transparent communication with stakeholders through detailed reports on marketing squad performance, achievements, and upcoming initiatives

ASSUMPTION: The role requires strong analytical skills, as well as the ability to communicate effectively with both team members and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of digital marketing experience, including analyzing marketing funnels and identifying areas for enhancement. 1+ years of planning and driving marketing campaigns.

Required Skills:

• Proven experience in digital marketing, with a focus on email marketing and organic social media
• Strong analytical skills, with proficiency in Google Analytics
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects
• Familiarity with SEO best practices

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish (or other languages)
• Experience in the financial services industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely required for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000/year* + profit sharing

Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Working Hours: Full-time (Flexible schedules available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in the Nashville, TN area. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Company Size: 1,001-5,000 employees. As a mid-sized company, Ramsey Solutions offers a structured work environment with clear career paths and opportunities for growth.

Founded: 1992. Ramsey Solutions was founded by Dave Ramsey, who continues to serve as the company's CEO.

Company Description:

• Ramsey Solutions provides financial counseling and education through various channels, including radio shows, live events, and digital platforms.
• The company's mission is to provide biblically based, commonsense education and empowerment that gives HOPE to everyone in every walk of life.
• Ramsey Solutions is known for its unique approach to personal finance, which emphasizes debt elimination, budgeting, and saving.

Company Specialties:

• Teaching people how to beat debt and build wealth
• Personal development
• Entrepreneurship
• Financial wellness
• Mental health
• Marriage and family
• Business leadership
• Leadership
• Entreleadership
• Budgeting
• Financial peace
• RamseyPlus
• Building wealth and financial freedom

Company Website: https://www.ramseysolutions.com/

ASSUMPTION: Ramsey Solutions is a well-established company with a strong brand and a clear mission. The company's focus on personal finance and financial education makes it a unique place to work in the financial services industry.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing.

Reporting Structure: The B2B Digital Marketer will report directly to the Marketing Manager.

Work Arrangement: On-site, with flexible schedules available. The company offers relocation assistance for the right candidate.

Growth Opportunities:

• Advancement to a senior marketing role, such as Marketing Manager or Director of Marketing
• Expansion into other areas of the business, such as product development or sales
• Opportunities to work on special projects or initiatives

ASSUMPTION: As a mid-sized company, Ramsey Solutions offers clear career paths and opportunities for growth. The B2B Digital Marketer role is well-positioned for advancement within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: On-site. Ramsey Solutions' headquarters is located just outside of Nashville in Franklin, TN.

Office Location(s): 1011 Reams Fleming Blvd., Franklin, TN 37064, US

Geographic Context:

• Franklin, TN is a suburb of Nashville, with a population of approximately 75,000 people.
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
• The cost of living in Franklin is relatively low compared to other major metropolitan areas in the United States.

Work Schedule: Full-time, with flexible schedules available. The company offers a flexible work schedule to take the stress out of appointments, family obligations, and other needs that may pop up.

ASSUMPTION: The on-site work environment at Ramsey Solutions fosters collaboration and teamwork, with a strong emphasis on company culture. The flexible work schedule offers employees the opportunity to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager
• Final interview with the Marketing Manager and/or other team members
• Background check and reference check

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Be prepared to discuss your experience with marketing funnels and campaign planning
• Showcase your understanding of the Ramsey Solutions brand and mission
• Demonstrate your ability to work independently and manage multiple projects

ATS Keywords: Digital Marketing, Marketing Funnels, Email Marketing, Organic Social Media, Content Marketing, SEO, Google Analytics, Data Analysis, Campaign Planning, Collaboration, Research, Communication

ASSUMPTION: The application process at Ramsey Solutions is designed to assess the candidate's digital marketing skills and cultural fit. The company values candidates who are passionate about its mission and align with its core values.

🛠️ Tools & Technologies

• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The B2B Digital Marketer role requires proficiency in Google Analytics and Microsoft Office Suite. Familiarity with marketing automation tools and SEO tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Compassion
• Excellence
• Teamwork
• Stewardship
• Innovation

Work Style:

• Collaborative
• Fast-paced
• Results-driven
• Creative
• Problem-solving

Self-Assessment Questions:

• Do you align with Ramsey Solutions' core values, particularly integrity and compassion?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in a results-driven, creative work environment?

ASSUMPTION: Ramsey Solutions values candidates who align with its core values and are comfortable working in a fast-paced, collaborative environment. The company seeks individuals who are results-driven, creative, and passionate about its mission.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to meet project deadlines
• The company's strong focus on personal finance and financial education may not appeal to all candidates
• The on-site work environment may not be suitable for candidates who prefer remote work
• The company's culture may be too religiously focused for some candidates

ASSUMPTION: While Ramsey Solutions offers many benefits and opportunities for growth, the role may present challenges for candidates who prefer remote work or have strong religious beliefs that differ from the company's focus.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on analyzing marketing funnels and identifying areas for enhancement
• Unlike other financial services companies, Ramsey Solutions has a strong focus on personal finance and financial education
• Career paths within the marketing department at Ramsey Solutions may be more structured than at other companies, with clear opportunities for advancement

ASSUMPTION: The B2B Digital Marketer role at Ramsey Solutions is unique compared to other digital marketing roles, with a greater emphasis on analyzing marketing funnels and a strong focus on personal finance and financial education. The company's career paths may be more structured than at other companies, with clear opportunities for advancement.

📝 Sample Projects

• Developing and implementing a targeted email marketing campaign to promote a new financial education product
• Conducting market research to identify trends in personal finance and develop targeted content marketing strategies
• Collaborating with the SEO team to optimize website content and improve organic search rankings

ASSUMPTION: The B2B Digital Marketer role at Ramsey Solutions involves a wide range of projects, from developing targeted marketing campaigns to conducting market research and collaborating with other teams to optimize website content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure within the marketing department and how this role fits into the overall organization?
• How does Ramsey Solutions measure the success of its marketing campaigns, and what metrics are most important to track?
• What opportunities are there for professional development and growth within the marketing department?
• How does Ramsey Solutions support work-life balance for its employees?
• Can you describe the company's culture and how it is reflected in the day-to-day work environment?

ASSUMPTION: The interview process at Ramsey Solutions is designed to assess the candidate's digital marketing skills and cultural fit. The company values candidates who are passionate about its mission and align with its core values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare for the interview by researching Ramsey Solutions' mission, values, and company culture
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.