B2B & Digital Marketing, 경력직

📌 Core Information

🔹 Job Title: B2B & Digital Marketing, 경력직

🔹 Company: EY

🔹 Location: Youngdeungpo-gu, KR, 150-777

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing marketing strategies
• 360º marketing campaigns based on data analysis
• Lead generation campaigns and marketing automation
• C-suite targeted marketing
• Collaborative and motivated attitude

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively plan and execute marketing campaigns targeting C-suite executives.

📋 Key Responsibilities

✅ Responsible for planning and implementing marketing strategies

✅ Conducting 360º marketing campaigns based on data analysis

✅ Lead generation campaigns and marketing automation

✅ C-suite targeted marketing

✅ Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5 to 15 years of marketing experience, with a focus on digital and B2B marketing

Required Skills:

• Proficient in English
• Strong communication skills
• Proficient in MS Office (Excel, Word, PowerPoint)
• Knowledge of digital marketing tools (Marketo or similar)
• Knowledge of marketing automation

Preferred Skills:

• Knowledge of the local market and industry trends
• Experience with CRM systems
• Fluency in Korean

ASSUMPTION: Candidates with experience in professional services firms or relevant industry experience may have an advantage.

💰 Compensation & Benefits

Salary Range: Industry standard for experienced marketing professionals in South Korea, typically ranging from ₩60,000,000 to ₩90,000,000 per year

Benefits:

• Competitive benefits package
• Performance-based bonuses
• Retirement savings plans
• Health insurance and wellness programs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for experienced marketing professionals in South Korea, with benefits packages varying by company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees

Founded: 1998

Company Description:

• EY is a global leader in assurance, tax, transaction, and advisory services
• Committed to building a better working world for clients, people, and communities
• Provides trust through assurance and helps businesses grow, transform, and operate

Company Specialties:

• Assurance
• Tax
• Transaction
• Advisory

Company Website: www.ey.com

ASSUMPTION: EY is a well-established global professional services firm with a strong reputation in the industry.

📊 Role Analysis

Career Level: Experienced professional

Reporting Structure: Reports directly to the Marketing Director or similar role

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions
• Opportunities to work on diverse projects and gain exposure to various industries
• possibility to work on international projects and gain global experience

ASSUMPTION: The role offers opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Youngdeungpo-gu, KR, 150-777

Geographic Context:

• Youngdeungpo-gu is a district in Seoul, South Korea
• Conveniently located near public transportation and various amenities
• Offers a mix of urban and suburban living

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project demands)

ASSUMPTION: The location offers a convenient and comfortable work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning skills
• Data analysis and campaign management skills
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Research EY's company culture and values to demonstrate alignment

ATS Keywords: Digital Marketing, B2B Marketing, Marketing Strategy, Campaign Management, Data Analysis, C-suite Targeted Marketing, Marketing Automation, Lead Generation

ASSUMPTION: The application process may vary depending on the specific role and hiring manager preferences.

🛠️ Tools & Technologies

• Marketo or similar marketing automation tools
• CRM systems (e.g., Salesforce, HubSpot)
• MS Office (Excel, Word, PowerPoint)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies may vary depending on the specific role and project demands.

👔 Cultural Fit Considerations

Company Values:

• Building a better working world
• Integrity
• Quality
• One global team

Work Style:

• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Strong commitment to client service and satisfaction

Self-Assessment Questions:

• Do you align with EY's commitment to building a better working world?
• Are you comfortable working in a collaborative and inclusive team environment?
• Do you have a strong commitment to client service and satisfaction?

ASSUMPTION: EY values a diverse and inclusive work environment that fosters collaboration and continuous learning.

⚠️ Potential Challenges

• High workload and tight deadlines during peak project periods
• Requires strong project management skills to balance multiple campaigns and projects
• May need to work flexible hours to accommodate client demands
• Potential cultural differences in a global work environment

ASSUMPTION: The role may present challenges related to workload, project management, and cultural differences in a global work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position requires a higher level of strategic thinking and data analysis
• Industry-specific context: B2B marketing experience is crucial for success in this role
• Career path comparison: This role can lead to senior marketing or management positions within the organization

ASSUMPTION: The role requires a unique combination of strategic thinking, data analysis, and B2B marketing experience.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new service offering
• Conducting market research and analysis to inform campaign targeting and messaging
• Managing a team to deliver a large-scale marketing event or conference

ASSUMPTION: The role involves a variety of projects that require strong strategic planning, data analysis, and project management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within the organization?
• What are the most significant challenges facing the marketing team currently?
• How does EY support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for success in this role?

ASSUMPTION: Asking these questions will help you understand the role's expectations, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Research EY's company culture and values to demonstrate alignment
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.