📌 Core Information
🔹 Job Title: B2B Email Marketing Specialist
🔹 Company: Certus
🔹 Location: Orlando, Florida, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Anywhere)
🚀 Job Overview
Key aspects of this role include:
- Executing email marketing strategies and automation logic for multiple brands
- Managing direct mail efforts, including vendor coordination and touchpoint automation
- Collaborating with channel marketers on list data and campaign release schedules
- Researching and implementing engagement marketing best practices
- Analyzing and reporting metrics to identify optimization opportunities
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently in a fast-paced environment. Strong communication skills and proficiency in email marketing platforms and design software are essential.
📋 Key Responsibilities
✅ Execute email marketing strategies, automation logic, content, and delivery
✅ Ownership of direct mail and email efforts across multiple brands, including customer segmentation, approval of proofs, vendor coordination, and touchpoint automation
✅ Collaborate with channel marketers on list data and campaign release schedules
✅ Research and utilize engagement marketing best practices
✅ Diagnose and escalate technical issues related to HTML templates, list segmentation, and other aspects of email marketing execution
✅ Analyze and report metrics on a daily, weekly, and ad hoc basis to identify opportunities for testing and optimization
✅ Design, prep, and coordinate with vendors to ensure timely distribution of mail
✅ Source and procure state, regulatory, and/or third-party data sources
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis. Strong project management skills and the ability to manage multiple campaigns simultaneously are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in B2B Marketing
Required Skills:
- Highly organized and detail-oriented, with the ability to work independently and manage time efficiently
- Ability to work collaboratively in a fast-paced and deadline-oriented environment
- Ability to quickly learn new technologies, applications, and processes
- Professional oral and written communication skills
- Experience with InDesign, Canva, or other print media design software
- Experience with Act-On, Emarsys, Email Studio, Pardot, or other robust email marketing platforms
- Ability to write engaging, action-driving, and grammatically correct copy
- Ability to use conditional logic to segment audiences
- Knowledge of how to comply with CAN-SPAM laws
- Thorough understanding of customer segmentation and targeting theories and processes
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with marketing analytics tools
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and familiarity with marketing analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000/year (Based on experience level and industry standards for B2B Marketing roles in the United States)
Benefits:
- Eligible for up to a 5% bonus, paid out annually
- EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B Marketing roles in the United States. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers (Certus delivers technical-skills training and compliance solutions to more than 3.4 million customers per year)
Company Size: 201-500 employees (Certus is a leading professional ed-tech training and certification company)
Founded: 2003 (Certus was founded in 2003 and has since grown to serve over 3.4 million customers per year)
Company Description:
- Certus is a leading professional ed-tech training and certification company that delivers technical-skills training and compliance solutions to more than 3.4 million customers per year through its suite of brands and businesses.
- Their best-in-class technology platform and content library enable lifelong learners at every level – from trusted industry brands to individual students and skilled professionals.
- Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally.
Company Specialties:
- Technical-skills training
- Compliance solutions
- Professional development
- E-learning platforms
Company Website: www.certus.com
ASSUMPTION: Certus is a well-established company in the e-learning industry, with a strong focus on technical-skills training and compliance solutions. Their commitment to employee growth and development makes them an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level (This role requires 2+ years of experience in B2B Marketing and offers opportunities for growth and development)
Reporting Structure: This role may report to the Marketing Operations Manager or a similar position (not explicitly stated in the job description)
Work Arrangement: Remote (Anywhere) with flexible scheduling
Growth Opportunities:
- Potential for internal mobility within the marketing department or other departments within the company
- Opportunities to take on more responsibilities and advance within the marketing team
- Chance to work on high-impact campaigns and projects that can help shape the company's marketing strategy
ASSUMPTION: While not explicitly stated, Certus offers opportunities for internal mobility and career growth, as indicated by their commitment to employee development and the diverse range of roles within the company.
🌍 Location & Work Environment
Office Type: Remote (No physical office location is required for this role)
Office Location(s): Not applicable (This role can be performed from anywhere)
Geographic Context:
- The Orlando, Florida metropolitan area has a population of over 2.5 million people and offers a diverse range of cultural, recreational, and entertainment options.
- Orlando is known for its theme parks, such as Walt Disney World and Universal Studios, as well as its vibrant arts scene and sports teams.
- The cost of living in Orlando is generally lower than in other major metropolitan areas in the United States.
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: While the job description does not specify the work schedule, it is reasonable to assume that the role requires a full-time commitment with flexible scheduling to accommodate the needs of the marketing team and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or a panel of interviewers
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing expertise and experience
- Communication skills and ability to work collaboratively
- Problem-solving skills and ability to manage multiple campaigns simultaneously
- Technical skills and proficiency with email marketing platforms and design software
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your experience with email marketing campaigns, customer segmentation, and marketing automation
- Demonstrate your understanding of the company and the role by addressing how your skills and experience align with the job requirements
ATS Keywords: B2B Marketing, Email Marketing, Customer Segmentation, Marketing Automation, HTML Templates, Engagement Marketing, Campaign Optimization, Marketing Best Practices
ASSUMPTION: Certus uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Act-On, Emarsys, Email Studio, Pardot, or other robust email marketing platforms
- InDesign, Canva, or other print media design software
- Marketing automation platforms (preferred)
- Marketing analytics tools (preferred)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation platforms and marketing analytics tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative: Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally.
- Brave: Certus encourages employees to take risks and challenge the status quo in order to drive growth and innovation.
- Kind: Certus fosters a collaborative and supportive work environment where employees are encouraged to help and learn from one another.
Work Style:
- Certus offers a remote work environment with flexible scheduling, allowing employees to balance their personal and professional lives.
- The company values independent workers who can manage their time effectively and work collaboratively in a fast-paced environment.
- Certus encourages employees to take ownership of their work and contribute to the company's overall success.
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable working independently and taking ownership of your work?
- Do you have strong communication skills and the ability to work collaboratively in a fast-paced environment?
ASSUMPTION: Certus values employees who are independent, innovative, and kind, with a strong work ethic and the ability to manage their time effectively in a remote work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working remotely and maintaining a strong work-life balance
- Keeping up with the latest marketing trends and best practices
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: While Certus offers a flexible and supportive work environment, this role may present challenges related to time management, remote work, and staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to other B2B Marketing Specialist positions, but may require more focus on direct mail and vendor coordination
- Certus is a well-established company in the e-learning industry, but may have different marketing priorities and strategies compared to other companies in the same industry
- This role offers opportunities for career growth and development within the marketing team or other departments within the company
ASSUMPTION: While this role is similar to other B2B Marketing Specialist positions, the specific requirements and priorities of the role may vary depending on the company and its marketing goals.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product or service
- Collaborating with channel marketers to optimize campaign release schedules and improve overall marketing effectiveness
- Researching and implementing engagement marketing best practices to improve customer engagement and conversion rates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of all potential projects or tasks.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the marketing team or other departments within the company?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are intended to help you better understand the role, the company, and the expectations for the position. Asking thoughtful and insightful questions can also demonstrate your interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of your experience with email marketing campaigns, customer segmentation, and marketing automation
- Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager or the company after the interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
