Key aspects of this role include:
- Creating engaging email content and promotional campaigns
- Managing email translations and user-friendly templates
- Collaborating with cross-functional teams to enhance customer communication
- Analyzing campaign performance and reporting on key metrics
*ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving customer engagement and sales through effective email marketing strategies.*
📋 Key Responsibilities
✅ Content Creation: Develop compelling content for emails, notifications, and promotional campaigns, ensuring they are user-friendly, personalized, and optimized for various channels.
✅ Campaign Management: Design and implement email/push notification promo campaigns and newsletters, as well as trigger emails/notifications flow.
✅ Segmentation & Analysis: Work with customer database segmentation, analyze campaign performance, and suggest improvements to enhance engagement, conversion rates, and sales.
✅ Collaboration: Partner with content, design, development, and other teams to improve customer communication through email channels.
*ASSUMPTION: This role involves frequent collaboration with various teams, requiring strong communication and project management skills.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing or a related field.
- Experience: At least 2 years of relevant work experience as an Email Marketing Manager, CRM Manager, or Digital Marketing Manager. Experience in the B2B segment is a plus.
- Required Skills:
- Proficient in HTML, CSS, CMS (content management systems), and CRM (customer relationship systems)
- Strong analytical and database tools proficiency
- Excellent English language skills (B2 level or above)
- Proven experience in marketing automation technology
- Preferred Skills:
- Excellent copywriting skills
- Strong project management skills
- Critical and analytical thinking
- Strategic mindset
- Team player with great interpersonal and communication skills
- Ability to work under tight deadlines
*ASSUMPTION: While not explicitly stated, proficiency in French and German languages would be beneficial for this role, given AUTODOC's pan-European presence.*
💰 Compensation & Benefits
- Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for a mid-senior level marketing role in Lisbon)
- Benefits:
- Competitive salaries
- Annual vacation of 25 working days and 1 additional day off on your birthday
- Meals allowance
- Healthcare insurance
- Mental wellbeing program
- AUTODOC corporate discount
- Opportunities for advancement, further trainings, and coaching
- Free English and German language classes
- Referral program with attractive incentives
- Flexible working hours and hybrid work
- Fast-growing international company with stable employment
*ASSUMPTION: The provided salary range is an estimate based on market research and industry standards for similar roles in Lisbon. Actual salary may vary based on individual qualifications and experience.*
📌 Applicant Insights
🔍 Company Context
- Industry: AUTODOC operates in the competitive e-commerce landscape, focusing on the automotive aftermarket.
- Company Size: AUTODOC is a large company with around 5,000 employees, providing ample opportunities for growth and collaboration.
- Founded: 2008, in Berlin, Germany
- Company Description: AUTODOC is the largest and fastest-growing auto parts e-commerce platform in Europe, present across 27 countries, with around 5,000 employees, and generating over €1.3 billion in revenue in 2023.
- Company Specialties: e-commerce, online retail, automotive spare parts e-commerce, internet, information technology, and spare parts e-commerce.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including content, design, and development.
- Work Arrangement: Hybrid (Lisbon-based with remote work options)
- Growth Opportunities: With AUTODOC's rapid growth and expansion, there are ample opportunities for career progression within the marketing department or across other functions.
🌍 Location & Work Environment
- Office Type: Hybrid (Lisbon-based with remote work options)
- Office Location(s): Lisbon, Portugal
- Geographic Context: Lisbon offers a high quality of life, with a mild climate, rich culture, and a thriving tech industry.
- Work Schedule: Flexible working hours, with a focus on results and productivity.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screening → Technical assessment → Final interview with the hiring manager → Job offer
- Key Assessment Areas: Email marketing skills, analytical thinking, communication, and teamwork
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results.
- Research AUTODOC's company culture and be ready to discuss how your values align with theirs.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- HTML, CSS, and CMS (content management systems)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Analytical and database tools (e.g., Google Analytics, Tableau, or similar)
👔 Cultural Fit Considerations
- Company Values: Building the leading tech ecosystem in the automotive aftermarket, with a focus on innovation, collaboration, and customer-centricity.
- Work Style: AUTODOC values self-starters who can work independently, collaborate effectively, and thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Role-specific: Balancing creative and analytical aspects of the job, with a focus on driving customer engagement and sales.
- Company-specific: Working in a fast-growing, rapidly-changing environment may present unique challenges and require adaptability.
- Location-specific: Lisbon's competitive job market may present challenges in attracting and retaining top talent.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on B2B email marketing, whereas similar roles in other companies may focus on B2C or have broader marketing responsibilities.
- Industry-specific Context: AUTODOC's pan-European presence and focus on the automotive aftermarket set this role apart from similar positions in other industries or regions.
- Career Path Comparison: This role offers opportunities for growth within the marketing department or across other functions, as AUTODOC continues to expand and diversify its offerings.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase customer engagement and sales for a specific automotive part or brand.
- Analyzing campaign performance data to identify trends, optimize strategies, and improve future campaigns' effectiveness.
- Collaborating with cross-functional teams to create user-friendly email templates and enhance the overall customer experience.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does this role fit into the overall marketing strategy for AUTODOC's B2B segment?
- What opportunities are there for professional growth and development within this role and the company?
- How does AUTODOC support work-life balance for its employees, particularly those working remotely or in a hybrid arrangement?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://autodoc.wd3.myworkdayjobs.com/Autodoc_Group/job/Lisbon-remote/B2B-Email-Marketing-Specialist_JR108767).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results.
- Research AUTODOC's company culture and be ready to discuss how your values align with theirs.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
