B2B Event Marketing Manager EMEA

📌 Core Information

🔹 Job Title: B2B Event Marketing Manager EMEA

🔹 Company: Pendo

🔹 Location: London, UK

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing strategic third-party sponsorships and activations
• Managing regional in-person events and large-scale customer events
• Collaborating with marketing and sales teams to ensure successful events
• Analyzing event performance metrics to improve future marketing programs

ASSUMPTION: This role requires a high level of organization, creativity, and strategic thinking to manage multiple events and partnerships simultaneously.

📋 Key Responsibilities

✅ Own and manage the EMEA event calendar, including third-party sponsorships, field events, and corporate events

✅ Collaborate effectively with marketing and sales teams to ensure successful events

✅ Plan, execute, and manage regional in-person field marketing events

✅ Plan, execute, and manage third-party sponsorships with a creative flair

✅ Plan, execute, and manage regional customer conferences

✅ Analyze event and program performance metrics to identify areas of improvement

✅ Travel to events to oversee on-site execution and ensure attendees receive a best-in-class experience

✅ Collaborate with the marketing team to create high-quality content assets that resonate with the target audience and support sales efforts

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum five (5) years of relevant experience, including event planning and sales partnership

Required Skills:

• Strong project management and effective communication skills
• Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output
• Ability to travel
• Fluent in English

Preferred Skills:

• Background in B2B SaaS event marketing
• Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
• Ability to leverage corporate campaigns alongside field initiatives to drive full-funnel demand
• Proficiency in Google Suite, Salesforce, Marketo, Outreach, and Splash
• Fluent in French, both spoken and written
• Any other language fluencies

ASSUMPTION: Candidates with experience in B2B SaaS event marketing and proficiency in additional languages will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: 51,000 GBP - 65,000 GBP (London, UK)

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a fast-growing startup environment
• Chance to make a real impact on Pendo's future

  Working Hours: Full-time (40 hours per week)

  ASSUMPTION: The salary range provided is based on Pendo's size and industry, and individual pay rate decisions may vary based on qualifications, experience, and internal equity.

  📌 Applicant Insights

  🔍 Company Context

  Industry: Software Development

  Company Size: 501-1,000 employees

  Founded: 2013

  Company Description:

  • Pendo's mission is to elevate the world’s experience with software
  • Pendo's product experience platform allows companies to make product intelligence actionable with speed and scale
  • Pendo customers include leading companies such as Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk

  Company Specialties:

  • SaaS Analytics
  • Product Management Tools
  • Big Data
  • In-Application Messaging and Guides
  • Product Success
  • Onboarding
  • Product Analytics
  • NPS
  • User onboarding
  • In-Application Survey and Polls
  • and Product Engagement

  Company Website: http://www.pendo.io

  ASSUMPTION: Pendo's focus on improving the user experience with software makes it an attractive employer for candidates interested in making a significant impact in the tech industry.

  📊 Role Analysis

  Career Level: Mid-level to senior

  Reporting Structure: Reports to the Director of EMEA Marketing

  Work Arrangement: On-site, with travel required for events

  Growth Opportunities:

  • Potential to grow within the marketing team as Pendo expands
  • Chance to work on high-impact events and sponsorships that drive business results
  • Opportunity to collaborate with cross-functional teams and influence company strategy

  ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in event marketing within a dynamic and growing company.

  🌍 Location & Work Environment

  Office Type: On-site, with a collaborative and fast-paced work environment

  Office Location(s): London, UK

  Geographic Context:

  • London is a major global hub for technology, finance, and business
  • The city offers a vibrant culture, diverse communities, and numerous opportunities for personal and professional growth
  • London is well-connected by public transportation, making it easy to commute to the office

  Work Schedule: Full-time, with occasional travel required for events

  ASSUMPTION: The on-site work arrangement and travel requirements may be challenging for candidates who prefer a remote or hybrid work environment.

  💼 Interview & Application Insights

  Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the Director of EMEA Marketing

  Key Assessment Areas:

  • Event planning and management skills
  • Collaboration and communication abilities
  • Creativity and strategic thinking
  • Adaptability and problem-solving skills

  Application Tips:

  • Highlight relevant event marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Pendo's mission and the role's responsibilities
  • Prepare examples of successful events you've planned and executed, focusing on outcomes and metrics
  • Research Pendo's company culture and be prepared to discuss how your values align with theirs

  ATS Keywords: Event Planning, Lead Generation, Data Analysis, Project Management, Collaboration, B2B Marketing, Sponsorship Management, Customer Engagement, Brand Awareness, Creative Thinking, Strategic Thinking, Sales Partnership, Logistics Management, Content Creation, Fluent in English

  ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

  🛠️ Tools & Technologies

  • Google Suite
  • Salesforce
  • Marketo
  • Outreach
  • Splash

  ASSUMPTION: Proficiency in these tools is preferred, but not required, as training will be provided.

  👔 Cultural Fit Considerations

  Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Inclusive

  Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and resilient

  Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a data-driven approach to decision-making and problem-solving?
  • Are you adaptable and resilient in the face of change?

  ASSUMPTION: Candidates who align with Pendo's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

  ⚠️ Potential Challenges

  • Managing multiple events and sponsorships simultaneously
  • Balancing the demands of event planning with other marketing responsibilities
  • Adapting to a fast-changing work environment and priorities
  • Travel requirements for events

  ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to a dynamic work environment.

  📈 Similar Roles Comparison

  • This role is similar to other Event Marketing Manager positions in B2B SaaS companies, but may have more focus on third-party sponsorships and regional customer events
  • Industry-specific context: The B2B SaaS industry is competitive and fast-paced, requiring strong event marketing skills and a strategic mindset
  • Career path comparison: This role can lead to senior marketing positions, such as Director of Marketing or VP of Marketing, within a growing company like Pendo

  ASSUMPTION: Candidates should research similar roles and the B2B SaaS industry to better understand the competitive landscape and career growth opportunities.

  📝 Sample Projects

  • Planning and executing a successful regional customer conference, including logistics, speaker management, and on-site execution
  • Managing a third-party sponsorship at a major industry event, including booth design, staffing, and lead generation strategies
  • Analyzing event performance metrics to identify trends, optimize future events, and drive business results

  ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and applicants should be prepared to discuss their relevant experience and achievements.

  ❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the EMEA marketing team?
  • How does this role contribute to Pendo's overall business strategy and growth?
  • What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
  • What opportunities are there for professional development and growth within this role and the company?
  • How does Pendo support work-life balance for employees, particularly those with travel requirements?

  ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link: https://job-boards.greenhouse.io/pendo/jobs/7974695002
  • Customize your resume to highlight relevant event marketing experience and achievements
  • Tailor your cover letter to demonstrate your understanding of Pendo's mission and the role's responsibilities
  • Prepare examples of successful events you've planned and executed, focusing on outcomes and metrics
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.