B2B Field Marketing Spezialist - Remote in Germany - DACH

📌 Core Information

🔹 Job Title: B2B Field Marketing Specialist - Remote in Germany - DACH

🔹 Company: Eye Security

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and executing regional marketing campaigns and events to generate leads and strengthen the brand in the DACH region
• Collaborating with central marketing, sales, product teams, and external partners to achieve marketing goals
• Localizing and distributing centrally developed content to support sales and marketing efforts
• Evaluating campaign and event performance to optimize future measures
• Working with media, influencers, and experts to enhance brand visibility

ASSUMPTION: This role requires a strong focus on regional marketing strategies and close collaboration with various teams and external partners to achieve successful outcomes.

📋 Key Responsibilities

✅ Plan and execute regional marketing campaigns and events to generate leads and strengthen the brand in the DACH region

✅ Collaborate with central marketing, sales, product teams, and external partners to achieve marketing goals

✅ Localize and distribute centrally developed content to support sales and marketing efforts

✅ Evaluate campaign and event performance to optimize future measures

✅ Work with media, influencers, and experts to enhance brand visibility

✅ Coordinate press releases, speaker placements, and media contacts with internal teams and agencies

ASSUMPTION: The role requires a high level of organization, prioritization, and adaptability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Degree in Marketing, Communication, Business Administration, or a related field

Experience: Proven experience in B2B marketing, ideally with a focus on channel marketing

Required Skills:

• Excellent German and English language skills (written and verbal)
• Strong organizational skills and the ability to prioritize tasks
• Experience with campaign and event management
• PR and communication skills in the German-speaking region
• HubSpot experience and understanding of KPIs (desirable)
• Willingness to travel up to 30% for events and meetings

Preferred Skills:

• Experience with the DACH region and local market insights
• Knowledge of the cybersecurity industry

ASSUMPTION: Candidates should have a strong background in B2B marketing and a solid understanding of the German-speaking market to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market research)

Benefits:

• Flexible working arrangements
• Team events and annual company retreats
• Extra days for volunteering, personal time off, and well-being
• Choice of work setup (Mac or Windows)

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on market research for similar roles in Germany. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Eye Security operates in the computer and network security sector, focusing on protecting small and medium-sized European enterprises from cyber threats.

Company Size: Eye Security has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Eye Security was founded in 2020, making it a relatively new player in the cybersecurity industry with a strong focus on innovation and growth.

Company Description:

• Eye Security combines no-nonsense cybersecurity measures with insurance for small and medium-sized enterprises (SMEs) in Europe
• The company aims to unburden SMEs by providing an affordable all-in-one service that safeguards them against industry-specific threats
• Eye Security's team consists of experts with backgrounds in intelligence services and commercial environments, offering a unique blend of skills and experience

Company Specialties:

• Cybersecurity
• Incident response
• Cyber insurance

Company Website: www.eye.security

ASSUMPTION: Eye Security's focus on protecting SMEs and its unique combination of cybersecurity and insurance services set it apart in the competitive cybersecurity market.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B marketing, ideally with a focus on channel marketing.

Reporting Structure: The B2B Field Marketing Specialist will report directly to the Marketing Manager and collaborate closely with various teams, including central marketing, sales, and product teams, as well as external partners.

Work Arrangement: This role offers flexible working arrangements, including remote work and hybrid options from Eye Security's offices in Berlin or Duisburg.

Growth Opportunities:

• Expanding responsibilities and team leadership opportunities as the company grows
• Cross-functional collaboration and learning opportunities within the marketing, sales, and product teams
• Potential career progression into senior marketing roles or other areas of the business

ASSUMPTION: The growth opportunities in this role are closely tied to the company's expansion and success in the European market, as well as the individual's ability to demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Eye Security offers flexible working arrangements, including remote work and hybrid options from its offices in Berlin or Duisburg.

Office Location(s): Berlin, Germany (remote work is also an option)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The city offers a rich cultural scene, numerous parks, and a wide range of recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely

ASSUMPTION: The flexible work arrangement and remote work option provide employees with a better work-life balance and the opportunity to save on commuting costs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and relevant team members

Key Assessment Areas:

• Marketing and campaign management skills
• Language proficiency in German and English
• Cultural fit and alignment with Eye Security's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the DACH region and the cybersecurity industry in your application
• Prepare examples of successful marketing campaigns or events you have managed in the past

ATS Keywords: B2B marketing, channel marketing, campaign management, event planning, PR, communication, HubSpot, KPI analysis, organization, team collaboration, DACH region, cybersecurity

ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their cultural fit with Eye Security's values and mission.

🛠️ Tools & Technologies

• HubSpot
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Proactive and innovative
• Collaborative and supportive
• Customer-focused and results-driven

Work Style:

• Flexible and adaptable
• Results-oriented and accountable
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a proactive approach to problem-solving and innovation?
• Are you comfortable working in a collaborative and supportive team environment?
• Do you have strong communication skills and the ability to work effectively with diverse stakeholders?

ASSUMPTION: Candidates should assess their alignment with Eye Security's values and work style preferences to ensure a good cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing remote work and collaboration with team members in different locations
• Developing a deep understanding of the cybersecurity industry and its specific challenges

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to learn and adapt in a rapidly evolving industry.

📈 Similar Roles Comparison

• This role focuses more on regional marketing strategies and local market insights compared to more general B2B marketing roles
• Eye Security's unique combination of cybersecurity and insurance services sets it apart from other companies in the industry
• Career progression opportunities may vary depending on the company's growth and the individual's performance

ASSUMPTION: Applicants should consider their preferences for regional marketing focus, company culture, and career growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a regional marketing campaign to generate leads and strengthen the brand in the DACH region
• Localizing and distributing centrally developed content to support sales and marketing efforts in the DACH region
• Evaluating the performance of a marketing campaign or event and optimizing future measures based on the results

ASSUMPTION: These sample projects provide a realistic representation of the key responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign or event planning process at Eye Security?
• How does the team collaborate and support each other in achieving marketing goals?
• What are the most significant challenges facing the company in the DACH region, and how can this role address them?
• What opportunities are there for professional development and growth within the marketing team?
• How does Eye Security support work-life balance for its employees?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Follow up with the HR team one week after your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.