B2B Growth & Marketing Manager

📌 Core Information

🔹 Job Title: B2B Growth & Marketing Manager

🔹 Company: traide AI

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving traide AI's brand visibility and growth engine
• Cross-functional collaboration with founders, sales, and product teams
• High ownership and creative freedom in a dynamic, high-learning environment
• Working with diverse clients and use cases across industries and regions

ASSUMPTION: This role requires a strong understanding of B2B marketing and a hands-on mentality to thrive in a fast-paced startup environment.

📋 Key Responsibilities

✅ Own and evolve traide AI's digital presence, including the website (Webflow) and high-converting landing pages

✅ Plan, create, and manage bilingual (EN/DE) LinkedIn posts to engage and educate the target market

✅ Build and maintain community touchpoints, such as newsletters and events

✅ Create impactful content, including case studies, decks, one-pagers, and campaigns, aligned with sales goals

✅ Track and optimize campaign performance, using insights to drive improvements

✅ Collaborate closely with sales, customer success, and product teams to align growth and messaging

ASSUMPTION: This role requires strong communication skills in both German and English, as well as a structured way of working and creative thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in B2B marketing, growth, or a related field, ideally in a SaaS or startup environment

Required Skills:

• Proven experience in B2B marketing or a related field
• Excellent communication skills in German and English (written and spoken)
• Strong analytical and data-driven mindset
• Proficient in Webflow, SEO, and social media management tools
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with trade, compliance, or supply chain industries
• Familiarity with CRM and marketing automation tools
• Basic knowledge of HTML and CSS

ASSUMPTION: While experience in trade, compliance, or supply chain industries is a plus, it is not a must-have for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Urban Sports Club membership
• Startup culture with freedom to experiment
• Opportunity to grow and make a real impact
• Work from a sunny office at Rosenthaler Platz, Berlin (hybrid option available)

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Berlin. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered SaaS solutions for trade compliance

Company Size: 2-10 employees (small, agile team with a flat hierarchy)

Founded: 2021 (young, fast-growing startup)

Company Description:

• Traide AI simplifies global customs compliance with AI, reducing manual workload, minimizing errors, and staying ahead of ever-changing regulations
• Offers two main solutions: traideGO and traideCompliance, accessible via browser or connectable via API (e.g., SAP)
• Trusted by over 100 customers across industries and company sizes

Company Specialties:

• International Trade
• Deep Learning
• Custom processes
• Product classification

Company Website: www.traide.ai

ASSUMPTION: Traide AI is a young, fast-growing startup with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and increased responsibility

Reporting Structure: Reports directly to the founders, with close collaboration with sales, customer success, and product teams

Work Arrangement: Hybrid, with the option to work remotely some days

Growth Opportunities:

• Potential to take on more responsibilities and grow within the company as it scales
• Opportunity to learn and develop skills in a dynamic, high-learning environment
• Chance to shape traide AI's brand and go-to-market strategy

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and gain market share.

🌍 Location & Work Environment

Office Type: Modern, sunny office at Rosenthaler Platz, Berlin

Office Location(s): Tortstraße 92, Berlin, 10119, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• Rosenthaler Platz is a central location with easy access to public transportation and amenities
• The office is close to many restaurants, cafes, and shops

Work Schedule: Flexible hours, with the option to work remotely some days

ASSUMPTION: The work environment at traide AI is dynamic, collaborative, and supportive, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the founders
• In-depth interview with the founders and/or other team members
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Communication skills and cultural fit
• Marketing and growth strategy expertise
• Problem-solving and analytical skills
• Creativity and initiative

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your marketing and growth strategy ideas for traide AI
• Showcase your understanding of the trade compliance industry and traide AI's solutions

ATS Keywords: B2B marketing, growth, digital marketing, SEO, content creation, social media management, data analysis, cross-functional collaboration, creative thinking

ASSUMPTION: The interview process at traide AI is designed to assess your skills, cultural fit, and potential to contribute to the company's growth and success.

🛠️ Tools & Technologies

• Webflow
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM and marketing automation tools (e.g., HubSpot, Marketo)
• Basic knowledge of HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required. Traide AI is open to training and supporting the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Flexible and adaptable
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have strong communication skills in both German and English?
• Are you passionate about driving growth and making a real impact?

ASSUMPTION: Traide AI values candidates who are passionate, driven, and eager to learn in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• Balancing multiple projects and priorities may be challenging at times
• Some industry-specific knowledge may be required, but traide AI is open to training and supporting the right candidate
• Occasional travel may be required for events or client meetings

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position offers more ownership, creativity, and growth opportunities
• Unlike many marketing roles, this position requires a strong understanding of B2B marketing and a hands-on mentality
• This role offers the chance to shape traide AI's brand and go-to-market strategy, providing significant career growth potential

ASSUMPTION: This role is well-suited for candidates with a strong background in B2B marketing and a desire to make a real impact in a fast-growing startup.

📝 Sample Projects

• Developing and executing a LinkedIn campaign to increase traide AI's audience and engagement
• Creating a case study showcasing traide AI's success with a major client
• Optimizing traide AI's website for SEO to improve organic traffic and conversions

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing traide AI in the next 12 months, and how can this role help address them?
• How does traide AI support the professional growth and development of its employees?
• What is the company's long-term vision for the B2B Growth & Marketing Manager role?
• How does traide AI measure the success of its marketing and growth efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching traide AI's solutions and the trade compliance industry
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.