B2B Growth Marketing Manager

📌 Core Information

🔹 Job Title: B2B Growth Marketing Manager

🔹 Company: Instacart

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: B2B Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies for Instacart's Enterprise B2B offerings
• Managing Retailer-facing CRM programs and paid media strategies
• Collaborating with cross-functional teams to support go-to-market strategies
• Analyzing cohort data to identify trends and behaviors, and developing targeted campaigns

ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on driving growth and engagement for Instacart's Enterprise B2B offerings.

📋 Key Responsibilities

✅ Create demand and lead generation strategies across platforms to drive awareness, engagement, leads, and sales for the Enterprise team

✅ Continuously optimize campaigns by testing formats, content, audiences, and other variables

✅ Responsible for planning, execution, and management of Retailer-facing CRM programs via SalesForce Account Engagement (Pardot)

✅ Owns the strategy, development, and execution of all paid media across paid social and paid search

✅ Research and recommend additional marketing channels/media partners that support enterprise business goals, developing and executing a holistic growth strategy

✅ Partner with Product and Product Marketing to support go-to-market strategies with channel marketing plans

✅ Work with the events team to send email invites and develop event follow-up campaigns to nurture leads

✅ Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes

✅ Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing

✅ Oversee external paid media agency relationships for retailer marketing

✅ Serve as the marketing operations contact, partnering with sales operations to track, measure, and optimize campaigns

✅ Support Product Marketing in maintaining and optimizing Instacart Platform website

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork to effectively drive growth and engagement for Instacart's Enterprise B2B offerings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company

Required Skills:

• Proficient in marketing automation tools (SalesForce Account Engagement)
• Thrives in a fast-paced, cross-functional role
• Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization
• Creates a culture of experimentation, learning, and a growth mindset
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps
• Deep understanding of the market, applied technologies, and domain expertise in channel marketing

Preferred Skills:

• Experience with ABM campaigns
• Marketing operations experience
• Experience managing agencies

ASSUMPTION: Candidates with a strong background in B2B digital marketing and a proven track record of driving growth and engagement will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $155,000 USD per year (varies by location)

Benefits:

• Stock Options
• Equity
• Market-Competitive Compensation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market research and Instacart's compensation philosophy. Final offers may vary based on candidate experience and skills required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Instacart operates in the Software Development industry, with a focus on grocery delivery and online grocery services.

Company Size: Instacart has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Instacart was founded in 2012 and has since grown to become a leading grocery technology company in North America.

Company Description:

• Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
• The company works with more than 600,000 Instacart shoppers to pick, pack, and deliver orders on their own flexible schedule.
• Instacart offers a suite of enterprise-grade technology products and services to power retailers' e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights.

Company Specialties:

• Grocery Delivery and online grocery

Company Website: https://www.instacart.com

ASSUMPTION: Instacart's focus on innovation and technology-driven solutions makes it an exciting place to work for candidates interested in the intersection of software development and the grocery industry.

📊 Role Analysis

Career Level: This role is at the mid-level to senior-level career stage, with opportunities for growth and advancement within the B2B marketing team and the broader organization.

Reporting Structure: The B2B Growth Marketing Manager will report directly to the Senior Manager, B2B Growth Marketing.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Instacart's offices.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the B2B marketing team
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Instacart's commitment to employee development and growth, with access to training and professional development resources

ASSUMPTION: This role provides a unique opportunity for candidates to gain experience in B2B marketing for a high-growth, technology-driven company in the grocery industry.

🌍 Location & Work Environment

Office Type: Instacart has offices in San Francisco, CA, and Toronto, ON, with remote work options available.

Office Location(s): Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US; 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse cultural scene
• Toronto is a multicultural city with a thriving tech industry and a high quality of life
• Both locations offer a mix of urban and suburban living options, with access to outdoor recreation and cultural attractions

Work Schedule: This role follows a standard full-time work schedule, with the option for flexible hours and remote work arrangements.

ASSUMPTION: Instacart's remote-friendly work environment and flexible scheduling options make it an attractive choice for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the B2B Growth Marketing team
• On-site or virtual interview with the hiring manager and additional team members
• Final interview with the Senior Manager, B2B Growth Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to analyze data and make data-driven decisions
• Collaboration and communication skills
• Understanding of B2B marketing principles and best practices

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with B2B marketing, lead generation, and CRM programs
• Showcase your ability to think strategically and drive growth through marketing campaigns

ATS Keywords: B2B Marketing, Digital Marketing, Lead Generation, Marketing Automation, CRM, Data Analysis, Campaign Management, Content Development, Paid Media, Email Marketing, Event Marketing, Collaboration, Growth Strategy, Market Research, SaaS, ABM Campaigns

ASSUMPTION: Instacart's application process is designed to assess candidates' skills and fit for the role, with a focus on strategic thinking, data-driven decision-making, and collaboration.

🛠️ Tools & Technologies

• SalesForce Account Engagement (Pardot)
• Google Analytics
• Google Ads Manager
• LinkedIn Advertising
• Various content creation and project management tools

ASSUMPTION: This role requires proficiency in marketing automation tools, with a focus on SalesForce Account Engagement (Pardot).

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data-Driven
• Inclusive
• Innovative

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on growth and continuous improvement

Self-Assessment Questions:

• How do you approach working with cross-functional teams to drive growth and engagement?
• Can you provide an example of a time when you used data to inform a marketing strategy and drive results?
• How do you stay up-to-date with industry trends and best practices in B2B marketing?

ASSUMPTION: Instacart's culture values collaboration, innovation, and a customer-focused approach, making it an ideal fit for candidates who thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing the need for strategic thinking with the demands of day-to-day campaign management
• Working with a diverse range of stakeholders, including retailers, brands, and internal teams
• Keeping up with the fast-paced nature of the B2B technology industry

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and a proactive approach to staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other B2B Marketing Manager roles, this position has a stronger focus on driving growth and engagement for enterprise-level B2B offerings
• Instacart's role offers a unique opportunity to work in the intersection of software development and the grocery industry
• Career path comparison: This role provides a clear path for growth and advancement within the B2B marketing team and the broader organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path for growth and advancement in B2B marketing.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive engagement and leads for Instacart's Enterprise B2B offerings
• Analyzing cohort data to identify key trends and behaviors, and developing targeted messaging and campaigns to drive desired outcomes
• Collaborating with cross-functional teams to support go-to-market strategies with channel marketing plans

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the B2B Growth Marketing Manager may work on, with a focus on driving growth and engagement for Instacart's Enterprise B2B offerings.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the B2B Growth Marketing team?
• How does the B2B Growth Marketing team collaborate with other departments, such as Product and Sales?
• What are the biggest challenges facing the B2B Growth Marketing team, and how can this role help address them?
• How does Instacart support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Instacart's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.