B2B Industry Marketing Director, Corporates

📌 Core Information

🔹 Job Title: B2B Industry Marketing Director, Corporates

🔹 Company: Dow Jones

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing & Product Management

🔹 Date Posted: June 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans for the Corporates sector
• Collaborating cross-functionally with various teams to drive awareness, engagement, pipeline, and revenue generation
• Partnering with sales and product teams to craft messaging and content tailored to target audiences
• Managing marketing budgets and ensuring maximum return on investment
• Regularly tracking and reporting on key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment. A successful candidate will have experience in B2B marketing, industry marketing, and account-based marketing.

📋 Key Responsibilities

✅ Develop and maintain a deep understanding of the Corporates sector, market trends, customer needs, and competition

✅ Collaborate cross-functionally to develop industry campaigns that align product, target audiences, and buying groups

✅ Lead the execution of end-to-end marketing campaigns and oversee creative development of campaign assets

✅ Partner with product and sales teams to craft messaging and content that resonates with target audiences

✅ Work closely with regional marketing leaders to co-create the global strategy for Corporates and track the effectiveness of the plan

✅ Collaborate with content marketing, digital marketing, and event marketing teams to orchestrate strategies that drive awareness and engagement within select industries/accounts

✅ Regularly track and report on key performance indicators (KPIs), with a focus on account revenue growth and engagement

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: A minimum of 12 years of B2B marketing experience, ideally in field marketing, industry marketing, and/or account-based marketing

Required Skills:

• Proven success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth
• Account-based marketing experience driving awareness, building a reputation, deepening relationships, and partnering with sales to drive revenue growth in select accounts
• Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies
• Experience in effectively managing marketing budgets and time, and ensuring maximum return on investment
• Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts
• Adept at data-driven decision making and business management
• Collaborative mindset and the ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the Corporates sector (Manufacturing, Oil & Gas, Pharma, etc.)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools, CRM software, and data analysis tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $175,000 - $215,000 per year

Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with 10+ years of experience in the B2B sector. Benefits are comprehensive and competitive, including retirement plans, insurance, and wellness resources.

📌 Applicant Insights

🔍 Company Context

Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations worldwide across multiple formats, including print, digital, mobile, and live events.

Company Size: Dow Jones has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Dow Jones was founded in 1882 and has a rich history in journalism and financial news.

Company Description:

• Dow Jones is home to leading publications and products, including the Wall Street Journal, Barron's, MarketWatch, and Factiva.
• The company offers a wide range of services, from risk and compliance solutions to market intelligence and private markets.
• Dow Jones is committed to providing unrivaled quality content and delivering innovative solutions to its clients.

Company Specialties:

• Business News
• Risk & Compliance
• Market Intelligence
• Private Markets
• Digital Media
• Wealth Management
• Algorithmic & Quantitative Trading
• Research & Knowledge Management
• News Archives
• Conferences
• Market Moving News
• Investment Banking

Company Website: Dow Jones

ASSUMPTION: Dow Jones is a well-established company with a strong reputation in the news and financial information industry. Its comprehensive benefits package and commitment to providing high-quality content make it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: This role is at the director level, requiring strategic thinking, leadership, and experience in B2B marketing.

Reporting Structure: The role reports directly to the VP of Industry Marketing and collaborates with various teams, including product marketing, digital marketing, content marketing, sales enablement, sales, and the business team.

Work Arrangement: This is a hybrid role, requiring on-site work three days per week in the midtown Manhattan office.

Growth Opportunities:

• Potential to expand the role's scope and influence as the company grows and evolves
• Opportunities to work on high-impact projects and campaigns that drive business growth
• Possibility to advance to a more senior role within the marketing organization or explore other departments within the company

ASSUMPTION: This role offers a unique opportunity to work for a prestigious company in the news and financial information industry, with potential for growth and development in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Midtown Manhattan office with a modern, collaborative work environment

Office Location(s): 1211 6th Ave, New York, NY 10036, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The midtown Manhattan office is conveniently located near major transportation hubs, making it easily accessible
• The city's fast-paced and dynamic environment aligns well with the role's requirements for strategic thinking and adaptability

Work Schedule: Full-time, with flexible hours and the ability to work remotely two days per week

ASSUMPTION: The midtown Manhattan office provides a central and convenient location for employees, with easy access to public transportation and numerous amenities. The hybrid work arrangement offers flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with multiple stakeholders, including the hiring manager, team members, and other senior leaders
• Final round interview with the VP of Industry Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Industry knowledge and market trends awareness
• Ability to manage multiple priorities and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Corporates sector and market trends in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Showcase your ability to work collaboratively and manage multiple priorities in your responses to interview questions

ATS Keywords: B2B Marketing, Industry Marketing, Account-Based Marketing, Sales Collaboration, Campaign Development, Market Trends Analysis, Customer Needs Assessment, Cross-Functional Collaboration, Creative Development, Performance Tracking, Data-Driven Decision Making, Communication Skills, Presentation Skills, Budget Management, Relationship Building, Strategic Planning

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and ability to collaborate effectively with multiple stakeholders. Demonstrating a strong understanding of the Corporates sector and relevant marketing experience will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in marketing automation tools, CRM software, and data analysis tools will be essential for success in this role. Familiarity with project management and design tools will also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Independence
• Customer Focus
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can manage multiple priorities effectively?
• Are you comfortable working collaboratively with various teams and stakeholders to drive consensus around client-centric strategies?
• Do you have strong communication and presentation skills, and can you effectively convey complex ideas and concepts to diverse audiences?

ASSUMPTION: Dow Jones values employees who are adaptable, resilient, and able to thrive in a dynamic and collaborative work environment. Strong communication skills and the ability to manage multiple priorities are crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders may require strong project management skills and the ability to balance competing demands
• Working in a fast-paced, dynamic environment may be challenging for individuals who prefer a more structured or predictable work environment
• The role may require occasional travel to attend industry events, conferences, or client meetings
• The hybrid work arrangement may present challenges for individuals who prefer a fully remote or fully on-site work environment

ASSUMPTION: This role offers a unique opportunity to work for a prestigious company in the news and financial information industry, with potential challenges related to managing multiple priorities, working in a fast-paced environment, and occasional travel.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Corporates sector and the requirement for industry-specific marketing expertise
• Industry-specific context is crucial for success in this role, as it requires a deep understanding of the target audience and market trends
• Career path comparison: This role offers a unique opportunity to advance to a more senior role within the marketing organization or explore other departments within the company

ASSUMPTION: This role offers a unique opportunity to work for a prestigious company in the news and financial information industry, with a focus on the Corporates sector and the requirement for industry-specific marketing expertise.

📝 Sample Projects

• Developing and executing a regional marketing plan for the Manufacturing sector, including targeted campaigns, events, and thought leadership content
• Collaborating with the content marketing team to create industry-specific whitepapers, case studies, and blog posts that drive awareness and engagement within the target audience
• Partnering with the sales team to craft tailored messaging and content for key accounts within the Corporates sector

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong communication skills, industry knowledge, and the ability to manage multiple priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the Corporates sector, and how this role will contribute to its evolution?
• How does the team collaborate with sales to drive revenue growth, and what are the key priorities for the first 90 days in this role?
• What are the most significant challenges facing the Corporates sector, and how can this role help address them?
• How does Dow Jones support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, industry marketing, and account-based marketing
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Showcase your ability to work collaboratively and manage multiple priorities in your responses to interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.