📌 Core Information
🔹 Job Title: B2B Influencer Marketing Manager
🔹 Company: Oxylabs
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Vilnius office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B influencer and affiliate marketing strategies
- Building and managing partnerships with influencers, bloggers, and other thought leaders
- Analyzing and optimizing campaign performance using data-driven insights
- Collaborating with cross-functional teams to create compelling content and landing pages
- Staying up-to-date with industry trends and sharing knowledge with the team
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and strategic partnerships.
📋 Key Responsibilities
✅ Own the full lifecycle of B2B influencer and affiliate marketing campaigns, from outreach to optimization
✅ Lead affiliate partnerships that drive ROAS and increase customer LTV
✅ Analyze key partnerships and report on performance, identifying trends and areas for improvement
✅ Use tools like SimilarWeb, Ahrefs, GA4, or vidIQ to spot trends, optimize content, and drive measurable impact
✅ Create compelling landing pages to drive performance and ensure smooth UX
✅ Collaborate with product marketing, content, PR, and SEO teams on joint initiatives
✅ Stay up-to-date with industry news and partake in knowledge sharing
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data analysis to maximize campaign performance and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years in digital marketing, affiliates marketing, partnerships marketing, or similar
Required Skills:
- Fluency in written and spoken English
- Analytical mindset with a creative edge
- Enthusiastic about working with creators on LinkedIn, YouTube, X, and emerging platforms
- Confident managing budgets, negotiating deals, and holding partners accountable
- Tech-oriented - knows (or eager to learn) how to use martech to optimize work and generate performance
Preferred Skills:
- Experience in tech or SaaS industries with managing B2B partnerships
ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of driving successful campaigns. Familiarity with the tech industry and B2B marketing is a plus.
💰 Compensation & Benefits
Salary Range: 2500 - 4000 EUR/month (gross). Oxylabs is open to discussing a different salary based on the candidate's skills and experience.
Benefits:
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM EET). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is competitive for the Lithuanian market and reflects the experience level required for this role. Oxylabs offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Oxylabs operates in the IT Services and IT Consulting industry, specializing in web data-gathering solutions for businesses.
Company Size: Oxylabs has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Oxylabs was founded in 2015 and has since grown to become a market-leading company in web scraping solutions and infrastructure.
Company Description:
- Oxylabs empowers businesses with publicly available data by offering cutting-edge web scraping solutions and infrastructure
- The company views clients as partners, working together to maximize the benefits of their collaboration
- Oxylabs offers a range of services, including market research, ad verification, brand protection, travel fare aggregation, SEO monitoring, and pricing intelligence
Company Specialties:
- Web scraping
- Data solutions
- Proxy solutions
- Data gathering
- Datasets
- Web intelligence
- Proxies
- Web scraping infrastructure
- Educational resources
- Webinars
- Proxy network
- Data gathering
- Data extraction
- E-commerce
- Cybersecurity
- Brand protection
- SERP monitoring
- Price monitoring
- Competitive intelligence
- Dynamic pricing
- Residential proxies
- Datacenter proxies
- Developers hub
- Public data
- Big data
Company Website: oxylabs.io
ASSUMPTION: Oxylabs' focus on data-driven solutions and client partnerships makes it an attractive employer for marketing professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing or related fields.
Reporting Structure: The B2B Influencer Marketing Manager will report directly to the Head of Performance Marketing and work closely with cross-functional teams, including product marketing, content, PR, and SEO.
Work Arrangement: This role is based in the Vilnius office, with flexible working hours and occasional remote work options available.
Growth Opportunities:
- Expanding the B2B influencer marketing program and team
- Developing expertise in B2B marketing and thought leadership
- Advancing to a senior marketing role within the organization
ASSUMPTION: This role offers significant growth potential for candidates eager to make an impact in the B2B marketing space and develop their skills within a dynamic, international company.
🌍 Location & Work Environment
Office Type: Oxylabs' headquarters is located in a modern office building in the heart of Vilnius, offering a collaborative and innovative work environment.
Office Location(s): Svitrigailos st. 32, Vilnius, Lithuania 03230
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, with a population of around 550,000 people
- The city is known for its rich history, vibrant culture, and growing tech industry
- Vilnius offers a high quality of life, with affordable living costs and a strong sense of community
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM EET, with occasional overtime required to meet project deadlines.
ASSUMPTION: Vilnius provides an attractive work environment for professionals seeking a balance between urban living and a high quality of life, with a thriving tech industry and a rich cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Performance Marketing and a team member
- Final interview with the CMO or another senior stakeholder
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Budget management and negotiation skills
- Cultural fit and alignment with Oxylabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of B2B marketing and the tech industry
- Showcase your ability to analyze data and make data-driven decisions
- Prepare examples of successful influencer marketing campaigns you've managed in the past
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: B2B influencer marketing, affiliate marketing, partnerships, digital marketing, data analysis, campaign optimization, tech industry, marketing strategy
ASSUMPTION: Oxylabs' interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- SimilarWeb
- Ahrefs
- Google Analytics 4 (GA4)
- vidIQ
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is not required, but candidates should be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Continuously learning
Work Style:
- Results-oriented
- Proactive and self-motivated
- Strong communicator and team player
- Adaptable and open to feedback
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with Oxylabs' customer-centric approach to marketing?
- Describe a time when you used data to inform a marketing decision and drive results
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Oxylabs values candidates who are passionate about data-driven marketing, committed to continuous learning, and eager to collaborate with a dynamic, international team.
⚠️ Potential Challenges
- Managing multiple influencer partnerships and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing tech industry
- Balancing creative and analytical aspects of the role
- Occasional overtime to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to time management, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on B2B influencer marketing, requiring a unique blend of creative and analytical skills
- In the tech industry, B2B marketing often involves longer sales cycles and a greater emphasis on thought leadership and content marketing
- This role offers significant growth potential, as Oxylabs continues to expand its B2B influencer marketing program and team
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions, both within and outside the tech industry.
📝 Sample Projects
- Developing and executing a B2B influencer marketing campaign for a new product launch
- Analyzing the performance of existing affiliate partnerships and optimizing for better ROAS
- Collaborating with the content team to create a thought leadership series featuring industry experts
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the B2B Influencer Marketing Manager may undertake, from strategic planning to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- How does Oxylabs approach B2B influencer marketing differently from other companies in the tech industry?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Oxylabs support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing B2B influencer marketing campaigns, and how can I best prepare for them?
- How does Oxylabs foster a collaborative and innovative work environment, and what role does this position play in maintaining that culture?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's strategic context, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful influencer marketing campaigns you've managed in the past
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the Oxylabs HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
