🔹 Job Title: B2B Marketing Analyst (Fintech) - Visa Direct Asia Pacific
🔹 Company: Visa
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (expectation of days in office confirmed by Hiring Manager)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of engagement with customers and partners in the fintech industry, as well as strong analytical and communication skills.
✅ Design, support, and execute lead generation campaign strategies
✅ Organize and manage events, webinars, and industry events
✅ Monitor and optimize lead generation campaigns to ensure effective ROI
✅ Identify trends, opportunities, and competitive landscape for content development
✅ Analyze campaign and event data for actionable business insights
✅ Prepare and present reports incorporating findings from industry events and campaigns
✅ Create compelling and relevant content to engage target fintech segments across marketing channels
✅ Ensure consistency in brand messaging and tone across all content
✅ Collaborate with subject matter experts to produce high-quality content pieces and talking points for speaking opportunities
✅ Build and maintain relationships with cross-functional teams (sales, product, customer growth)
✅ Coordinate with stakeholders for alignment and execution of marketing initiatives
✅ Facilitate communication and collaboration among departments
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and presentation skills.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: Minimum 5 years of experience in B2B marketing, preferably within the financial services industry.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the fintech industry and fluency in additional Asian languages may be beneficial for this role.
Salary Range: Based on industry standards for a Marketing Analyst role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - SGD 120,000 per annum.
Benefits:
Working Hours: Full-time position with a hybrid work arrangement, expecting a certain number of days in the office confirmed by the Hiring Manager.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 25,000 employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
Company Specialties:
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence provide numerous opportunities for career growth and development.
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.
Reporting Structure: The role reports to the Sr. Manager of Visa Direct Field Marketing for AP.
Work Arrangement: This is a hybrid position, with an expectation of certain days in the office confirmed by the Hiring Manager.
Growth Opportunities:
ASSUMPTION: Given Visa's large size and global presence, there are numerous opportunities for career growth and development within the company.
Office Type: Visa's Singapore office is a modern and collaborative workspace, designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (global headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; and other locations worldwide.
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement requiring certain days in the office.
ASSUMPTION: The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and networking opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Market Intelligence Analysis, Lead Generation, Event Management, Content Development, Analytical Skills, Communication Skills, Presentation Skills, Collaboration, CRM Software, Marketing Automation Tools
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and strong communication abilities.
ASSUMPTION: Proficiency in marketing automation tools and CRM software is essential for this role, while familiarity with data analysis and project management tools is beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Visa's company culture emphasizes collaboration, innovation, and customer focus, with a strong commitment to diversity, equity, and inclusion.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on priorities and time management.
ASSUMPTION: This role offers a unique blend of marketing responsibilities, with a focus on driving demand and lead generation in the fintech industry.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, highlighting the need for strong analytical, communication, and project management skills.
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, helping candidates make informed decisions about the role and Visa as an employer.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.