🔹 Job Title: B2B Marketing Analyst (Fintech) - Visa Direct Asia Pacific
🔹 Company: Visa
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the fintech industry and its trends, as well as the ability to work effectively with both internal teams and external partners.
✅ Design, support, and execute lead generation campaign strategies
✅ Organize and manage events, webinars, and industry events
✅ Monitor and optimize lead generation campaigns to ensure effective ROI
✅ Identify trends, opportunities, and competitive landscape for content development
✅ Analyze campaign and event data for actionable business insights
✅ Prepare and present reports incorporating findings from industry events and campaigns
✅ Create compelling and relevant content to engage target fintech segments across marketing channels
✅ Ensure consistency in brand messaging and tone across all content
✅ Collaborate with subject matter experts to produce high-quality content pieces and talking points for speaking opportunities
✅ Build and maintain relationships with cross-functional teams (sales, product, customer growth)
✅ Coordinate with stakeholders for alignment and execution of marketing initiatives
✅ Facilitate communication and collaboration among departments
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 5 years of experience in B2B marketing, preferably within the financial services industry.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of its trends may have an advantage in this role.
Salary Range: Based on industry standards for a Marketing Analyst role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per year.
Benefits:
Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 25,000 employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
Company Specialties:
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with a diverse global team and contribute to the company's mission of connecting the world through digital payments.
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Analyst will report to the Sr. Manager of Visa Direct Field Marketing for AP and will collaborate with regional and country marketing teams, as well as cross-functional teams within Visa.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function at Visa.
Office Type: Visa's Singapore office is a modern, collaborative workspace designed to facilitate innovation and teamwork.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.
ASSUMPTION: Working in Singapore offers a dynamic and multicultural work environment, with opportunities to engage with a diverse range of clients and partners.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Fintech, Lead Generation, Campaign Management, Event Management, Market Intelligence, Analytical Skills, Communication Skills, Presentation Skills, Collaboration, CRM Software, Marketing Automation Tools
ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with Visa.
ASSUMPTION: Proficiency in marketing automation tools and CRM software is required for this role, as well as strong data analysis skills.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Visa's company values and work style, and can demonstrate strong analytical and collaborative skills, will be well-suited to this role.
ASSUMPTION: This role may present challenges in managing multiple priorities and working effectively with diverse teams, but offers opportunities for professional growth and development.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing analyst positions, with a focus on the fintech industry and global payments technology.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on data-driven decision-making and effective communication.
ASSUMPTION: Asking these questions can help candidates better understand the role's context, expectations, and opportunities for growth within Visa.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.