B2B Marketing Analyst, Regional B2B Marketing, AP Hub

📌 Core Information

🔹 Job Title: B2B Marketing Analyst, Regional B2B Marketing, AP Hub

🔹 Company: Visa

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to drive sales play enablement
• Managing leads generated from marketing activities through the sales funnel
• Analyzing performance data to refine marketing strategies and improve sales outcomes
• Establishing strong working relationships with sales and commercialization teams

ASSUMPTION: This role requires a high level of collaboration and communication with various teams. Strong analytical skills and a data-driven mindset are crucial for success.

📋 Key Responsibilities

✅ Collaborate with product, product marketing, and sales teams to design, develop, and deploy compelling, solution-centric sales assets

✅ Ensure these assets effectively enhance sales capabilities and align with strategic sales play initiatives

✅ Work closely with sales teams to maximize the utilization and impact of these assets

✅ Partner with B2B marketing leaders and sales teams to manage leads generated from in-bound and out-bound marketing activities that support Sales Plays

✅ Track, analyze, and report on the usage, effectiveness, and impact of sales assets and generated leads

✅ Develop comprehensive reports that provide actionable insights to key stakeholders

✅ Establish strong working relationships with sales and commercialization teams to deeply understand their needs, challenges, and objectives

✅ Facilitate ongoing communication and collaboration between B2B marketing and sales teams to ensure alignment and drive towards shared sales and marketing goals

ASSUMPTION: This role requires a strong understanding of B2B marketing dynamics and the ability to work effectively with sales teams to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in any relevant discipline

Experience: 5 years progressively responsible business experience in Marketing or Product Management/Marketing.

Required Skills:

• Strong strategic thinker with a results orientation
• Audience-focused mindset, with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Strong planning, organizational and problem-solving skills

Preferred Skills:

• Experience developing and managing partner programs

ASSUMPTION: While not explicitly stated, a strong understanding of the payments industry and Visa's products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Analyst role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: This is a hybrid position with an expectation of 40 hours per week. The number of days in the office will be confirmed by your Hiring Manager.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and Visa's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 27,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown to become a publicly traded company listed on the New York Stock Exchange (NYSE: V).

Company Description:

• Visa is dedicated to driving innovation, expanding its market presence, and enhancing the value it provides to its customers and partners.
• The company is committed to uplifting everyone, everywhere by being the best way to pay and be paid.
• Visa fosters a high-performance culture and values diversity, inclusion, and collaboration.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border payments and currency exchange

Company Website: Visa Careers

ASSUMPTION: Visa's size and global presence provide numerous opportunities for career growth and development. The company's focus on innovation and technology makes it an attractive employer for tech-savvy professionals.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and analytical role within a global organization.

Reporting Structure: The B2B Marketing Analyst will report to the Head of B2B Marketing and work closely with various cross-functional teams, including sales, product, and product marketing.

Work Arrangement: This is a hybrid position, with an expectation of days in the office to be confirmed by the Hiring Manager.

Growth Opportunities:

• Progression to a senior marketing role within Visa's B2B marketing team
• Expansion into other areas of marketing or product management within Visa
• Opportunities to work on global projects and gain international experience

ASSUMPTION: The hybrid work arrangement provides flexibility and work-life balance, while the global nature of Visa's business offers opportunities for international travel and exposure to diverse markets.

🌍 Location & Work Environment

Office Type: Visa's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Singapore is a major global financial hub with a thriving tech industry
• The city-state offers a multicultural environment and high quality of life
• Singapore's strategic location in Southeast Asia provides easy access to other major markets in the region

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the work schedule may vary depending on the team's needs and the employee's role.

ASSUMPTION: Visa's Singapore office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the B2B Marketing team
• Final interview with the Head of B2B Marketing

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Visa's values

Application Tips:

• Highlight your relevant experience in B2B marketing and sales enablement
• Demonstrate your ability to analyze data and draw insights from it
• Showcase your strong communication skills and ability to present complex information clearly and concisely
• Tailor your resume and cover letter to emphasize your fit for this role and Visa's company culture

ATS Keywords: B2B Marketing, Sales Play Enablement, Lead Generation, Performance Analysis, Cross-Functional Collaboration, Strategic Thinking, Data-Driven, Results Orientation, Audience-Focused Mindset, Executive Presence, Written Communication, Verbal Communication, Planning, Organizational Skills, Problem-Solving Skills

ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven and analytical
• Strategic and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven analysis and strategic thinking?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, innovative organization that values collaboration and accountability?

ASSUMPTION: Visa values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and are committed to driving results through strategic, data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse teams across different time zones and cultures
• Keeping up with the latest trends and developments in the payments industry
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution

ASSUMPTION: These challenges are inherent in a global, fast-paced organization like Visa and require strong time management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Compared to other B2B Marketing roles, this position places a greater emphasis on sales enablement and lead management
• Visa's global presence and focus on innovation set it apart from other companies in the payments industry
• This role offers opportunities for career growth and development within Visa's B2B marketing team and beyond

ASSUMPTION: While this role shares similarities with other B2B Marketing positions, Visa's unique focus on global payments technology and innovation makes it a distinctive opportunity for the right candidate.

📝 Sample Projects

• Developing and deploying sales assets to support a new product launch
• Analyzing lead generation performance and optimizing marketing strategies to improve conversion rates
• Collaborating with sales teams to identify and address gaps in the sales process

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into Visa's overall B2B marketing strategy and 2030 Strategic Objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional growth and development of its employees?
• What is the typical career path for someone in this role at Visa?
• How does Visa foster a culture of collaboration and innovation?

ASSUMPTION: These questions are designed to provide insight into Visa's strategic goals, the expectations for this role, and the company's commitment to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Visa's business and the payments industry
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.