B2B Marketing and PR (Senior-Team Lead)

📌 Core Information

🔹 Job Title: B2B Marketing and PR (Senior-Team Lead)

🔹 Company: Sertis

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies to increase brand engagement and generate sales leads.
• Leading Sertis' participation in events, including trade shows, webinars, podcasts, speaking engagements, etc.
• Creating and marketing content for Sertis' products, services, and brand, leveraging digital channels such as LinkedIn and Facebook, webinars, and partner channels.
• Developing presentation materials, including decks, collateral, storyboarding, and product videos/demos.
• Keeping the company website current and accurate.
• Coordinating with Andersen Consulting Marketing teams to further objectives.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively.

📋 Key Responsibilities

✅ Developing and implementing B2B marketing strategies to increase brand engagement and generate sales leads.

✅ Executing marketing plans, with a focus on producing and leading Sertis' participation in events, content creation, and development of presentation materials.

✅ Coordinating with Andersen Consulting Marketing teams to further objectives.

ASSUMPTION: The role may involve occasional travel to attend events and meet with clients or partners.

🎯 Required Qualifications

Education: A degree in Marketing or a related field is required.

Experience: At least 5 years of experience in a B2B marketing or corporate marketing role with a background in Tech/Tech Product/Professional Services Marketing is required.

Required Skills:

• Strong analytical skills and the ability to use data-driven insights to shape marketing strategies.
• Ability to use chatbots (LLMs) to enhance speed and accuracy of work.
• Strong PowerPoint and other content creation experience and skills.
• Fluency in verbal and written English, including proficiency in B2B content creation and presentation development.
• Familiarity with marketing tools, social media platforms, and analytics software.

Preferred Skills:

• Experience working with creative teams and producing high-quality marketing content.
• Willingness to roll up your sleeves and drive to success.
• Grit, drive, and scrappy determination.
• An ability to work independently towards KPIs / objectives.

ASSUMPTION: Candidates with experience in the AI or data industry may have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is THB 1,500,000 - 2,500,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Senior Marketing Manager role in Bangkok.

Benefits:

• Working and learning from the best in the industry.
• Joining a high-performance culture.
• Cultivating intelligence and learning to become a community leader in the tech industry.
• Amazing colleagues and company social outings, parties, and events.
• Working at the frontier of innovation in the AI industry.
• Work on meaningful solutions that solve and improve real-life problems and challenges.

Working Hours: The standard workweek is 40 hours, with flexibility for occasional overtime or remote work as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sertis is a leading provider of data and AI solutions and a member firm of Andersen Consulting, focusing on enterprise deployments and thought leadership in the Data/AI space.

Company Size: Sertis has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Sertis was founded in 2014, with over a decade of experience in driving AI innovation and delivering measurable business results.

Company Description:

• Sertis is ASEAN’s leading provider of data and AI solutions and a member firm of Andersen Consulting.
• With a decade of experience and over 400 successful enterprise engagements, Sertis drives AI innovation and delivers measurable business results across industries.
• As part of Andersen Consulting's global consulting platform, Sertis is now positioned to offer its services to a broader global audience, continuing to drive digital transformation and business growth.

Company Specialties:

• Data Science
• Big Data
• Data Analytics
• Artificial Intelligence
• Machine Learning
• Computer Vision
• Face recognition
• Deep Learning
• Data Engineering
• Project Management
• Business consulting
• Geospacial
• AI Research and Consulting

Company Website: sertiscorp.com

ASSUMPTION: Sertis' focus on data and AI solutions and its partnership with Andersen Consulting provide a unique opportunity for candidates seeking to work in a cutting-edge, innovative environment.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in B2B marketing.

Reporting Structure: The Senior-Team Lead will report directly to the Marketing Director and work closely with the Andersen Consulting Marketing teams.

Work Arrangement: This role is on-site, with occasional remote work or travel as needed.

Growth Opportunities:

• As Sertis continues to grow, there may be opportunities for the Senior-Team Lead to take on additional responsibilities or move into a leadership role within the Marketing department.
• The company's partnership with Andersen Consulting may also present global career opportunities.

ASSUMPTION: The Senior-Team Lead's success in this role will depend on their ability to drive results, collaborate effectively, and adapt to the company's growing needs.

🌍 Location & Work Environment

Office Type: Sertis' office is located in the heart of Bangkok’s Phrom Phong District, providing a modern and collaborative work environment.

Office Location(s): 597/5 Soi Sukhumvit 35, Khlong Tan Nuea, Bangkok City 10110, TH

Geographic Context:

• Bangkok is a bustling metropolis with a vibrant tech industry and numerous opportunities for professional growth and networking.
• The Phrom Phong District is a central and convenient location, with easy access to public transportation and amenities.

Work Schedule: The standard workweek is 40 hours, with flexibility for occasional overtime or remote work as needed.

ASSUMPTION: The office environment at Sertis is collaborative and dynamic, with a strong focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Director and/or other team members
• Final round interview with the CEO or another senior leader
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Event management and coordination
• Content creation and marketing
• Presentation skills and materials development
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns, events, or content pieces to discuss during the interview.
• Research Sertis and Andersen Consulting to demonstrate your understanding of the company and its partnership.
• Be prepared to discuss your approach to data-driven marketing and your experience with chatbots (LLMs).

ATS Keywords: B2B Marketing, Corporate Marketing, Tech Product Marketing, Professional Services Marketing, Event Management, Content Creation, Data-Driven Marketing, Chatbots, PowerPoint, English Fluency, Marketing Tools, Social Media, Analytics Software

ASSUMPTION: The interview process at Sertis is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., LinkedIn, Facebook)
• Analytics software (e.g., Google Analytics)
• Presentation software (e.g., PowerPoint)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous learning
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and resilient
• Open and transparent

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Sertis values candidates who are passionate about data and AI, driven to succeed, and committed to continuous learning and growth.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple projects simultaneously.
• The role may involve occasional travel to attend events or meet with clients or partners.
• The company's focus on innovation and cutting-edge technology may require candidates to stay up-to-date with the latest trends and tools in the industry.
• The competitive nature of the AI and data industry may present challenges in driving results and maintaining a strong brand presence.

ASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to the company's growing needs.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Marketing Manager - Events role in a tech or professional services company.
• However, the focus on data and AI solutions and the partnership with Andersen Consulting set Sertis apart from other companies in the industry.
• Candidates with experience in the AI or data industry may have an advantage in this role.

ASSUMPTION: The unique aspects of this role require candidates with relevant experience and a strong understanding of the AI and data industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new AI product, including event planning, content creation, and presentation materials development.
• Managing a team to create and implement a comprehensive B2B marketing strategy for an enterprise data analytics platform.
• Collaborating with the Andersen Consulting Marketing teams to co-brand and co-market a joint AI solution, including event coordination and content creation.

ASSUMPTION: The specific projects and responsibilities in this role may vary depending on the company's needs and the candidate's experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term goals and how this role contributes to achieving them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns, events, or content pieces to discuss during the interview.
• Research Sertis and Andersen Consulting to demonstrate your understanding of the company and its partnership.
• Be prepared to discuss your approach to data-driven marketing and your experience with chatbots (LLMs).
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.