📌 Core Information
🔹 Job Title: B2B Marketing and PR (Senior-Team Lead)
🔹 Company: Sertis
🔹 Location: Bangkok, Bangkok Metropolis, Thailand
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies
- Increasing brand engagement and generating sales leads
- Leading Sertis' participation in events and creating marketing content
- Collaborating with Andersen Consulting and partner firms
- Supporting business building with enterprise customers and partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute B2B marketing strategies to increase brand engagement and generate sales leads
✅ Lead Sertis' participation in events, including trade shows, webinars, podcasts, and speaking engagements
✅ Create and market content for Sertis' products, services, brand, and thought leadership positioning across digital channels and events
✅ Develop presentation materials, including decks, collateral, and product videos/demos
✅ Keep the company website current and accurate
✅ Coordinate with Andersen Consulting marketing teams to further objectives
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Degree in Marketing or related fields
Experience: At least 5 years in B2B marketing, corporate marketing, tech product marketing, or professional services marketing
Required Skills:
- Strategic planning and execution
- Content creation and marketing
- Event management
- Strong analytical skills
- Data-driven insights
- Fluency in verbal and written English
- Familiarity with marketing tools, social media platforms, and analytics software
Preferred Skills:
- Experience with chatbots (LLMs)
- Proficiency in PowerPoint and other content creation tools
- Familiarity with Andersen Consulting brand guidelines
ASSUMPTION: Candidates with experience in the tech industry or working with AI/ML products will have an advantage.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for a Senior Marketing Manager in Thailand is THB 150,000 - 250,000 per month. This role may offer a salary within this range based on experience and qualifications.
Benefits:
- Working and learning from the best in the industry
- Joining a high-performance culture
- Cultivating intelligence and learning
- Amazing colleagues and company social outings
- Working at the frontier of innovation in the AI industry
- Work on meaningful solutions that solve real-life problems
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Sertis is ASEAN’s leading provider of data and AI solutions
- A member firm of Andersen Consulting, offering services to a broader global audience
- With over 400 successful enterprise engagements, Sertis drives AI innovation and delivers measurable business results
Company Specialties:
- Data Science
- Big Data
- Data Analytics
- Artificial Intelligence
- Machine Learning
- Computer Vision
- Deep Learning
- Data Engineering
- Project Management
- Business consulting
- Geospacial
- AI Research and Consulting
Company Website: sertiscorp.com
ASSUMPTION: Sertis' expertise in data and AI, along with its membership in Andersen Consulting, positions it as a strong player in the global consulting market.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential career progression to Head of Marketing or other senior roles within Sertis or Andersen Consulting
- Opportunities to work on high-impact projects and gain exposure to global clients
- Chance to develop expertise in AI and data-driven marketing strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, given Sertis' expanding global presence and expertise in AI and data.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of Bangkok’s Phrom Phong District
Office Location(s): 597/5 Soi Sukhumvit 35, Khlong Tan Nuea, Bangkok City 10110, TH
Geographic Context:
- Bangkok is a major commercial hub and the capital of Thailand
- The Phrom Phong District is a vibrant, upscale area with numerous shopping, dining, and entertainment options
- The office is conveniently located near public transportation and major highways
Work Schedule: Standard office hours, with flexibility for remote work in the future
ASSUMPTION: The office location offers a dynamic, urban work environment with easy access to amenities and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and marketing
- Event management
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Sertis' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, content, and event management successes
- Demonstrate your understanding of Sertis' business and the AI/data industry
- Showcase your ability to work independently and drive results
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: B2B Marketing, Corporate Marketing, Tech Product Marketing, Professional Services Marketing, Content Creation, Event Management, Data-Driven Insights, AI, Data, Marketing Strategy, Brand Engagement, Sales Leads
ASSUMPTION: Sertis uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- AI and data tools (e.g., Python, R, TensorFlow)
ASSUMPTION: The specific tools and technologies used by Sertis may vary depending on the project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Expertise
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Sertis' values, particularly innovation and expertise?
- How do you approach working with cross-functional teams and stakeholders?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Sertis values candidates who demonstrate a strong cultural fit, with a focus on innovation, expertise, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse teams and stakeholders, including clients, partners, and internal teams
- Keeping up with the latest trends and best practices in AI and data-driven marketing
- Navigating a dynamic work environment with a growing global presence
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Marketing Communications Manager in a tech or consulting firm
- However, it offers unique opportunities to work with AI and data-driven solutions and collaborate with a global consulting network
- Career progression may differ from traditional marketing roles, with potential for growth into senior leadership positions within Sertis or Andersen Consulting
ASSUMPTION: This role offers a unique blend of strategic marketing, AI/data expertise, and global consulting experience.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AI product for a major enterprise client
- Creating and managing a webinar series featuring Sertis' thought leaders and industry experts
- Coordinating Sertis' participation in a major industry conference, including speaker selection, content creation, and event logistics
ASSUMPTION: These projects demonstrate the strategic, tactical, and collaborative aspects of the role, as well as the opportunity to work with high-profile clients and industry leaders.
❓ Key Questions to Ask During Interview
- How does this role fit into Sertis' overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does Sertis support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, growing company like Sertis?
- How does Sertis collaborate with Andersen Consulting and its global network of partner firms?
ASSUMPTION: These questions help assess the role's strategic importance, growth potential, and cultural fit for the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, content, and event management successes
- Demonstrate your understanding of Sertis' business and the AI/data industry
- Showcase your ability to work independently and drive results
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
