📌 Core Information
🔹 Job Title: B2B Marketing and PR (Senior-Team Lead)
🔹 Company: Sertis
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies to increase brand engagement and generate sales leads.
- Leading Sertis' participation in events and creating marketing content to position the company as a thought leader in the Data/AI space.
- Collaborating with Andersen Consulting marketing teams to further objectives.
- Working with creative teams to produce high-quality marketing content.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently towards KPIs.
📋 Key Responsibilities
✅ Developing and executing B2B marketing strategies to increase brand engagement and generate sales leads.
✅ Leading Sertis' participation in events, including trade shows, webinars, podcasts, speaking engagements, etc.
✅ Creating and marketing content for Sertis' products, services, and brand, leveraging digital channels such as LinkedIn and Facebook, webinars, and partner channels, and others such as speaking events and roadshows.
✅ Developing presentation materials, including decks, collateral, storyboarding, and product videos/demos.
✅ Keeping the company website current and accurate.
✅ Coordinating with Andersen Consulting marketing teams to further objectives.
ASSUMPTION: The role may require occasional travel to attend events and meet with clients or partners.
🎯 Required Qualifications
Education: A degree in Marketing or a related field is required.
Experience: At least 5 years of experience in a B2B marketing/corporate marketing role with a background in Tech/Tech Product/Professional Services Marketing is required.
Required Skills:
- Strong analytical skills and the ability to use data-driven insights to shape marketing strategies.
- Ability to use chatbots (LLMs) to enhance speed and accuracy of work.
- Strong PowerPoint and other content creation experience and skills.
- Fluency in verbal and written English, including proficiency in B2B content creation and presentation development.
- Familiarity with marketing tools, social media platforms, and analytics software.
- Willingness to roll up your sleeves and drive to success.
- Grit, drive, scrappy determination.
- An ability to work independently towards KPIs / objectives.
Preferred Skills:
- Experience working with creative teams and producing high-quality marketing content.
ASSUMPTION: Candidates with experience in the AI or Data industry may have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is THB 1,500,000 - 2,500,000 per year, depending on experience and qualifications. This is based on industry standards for senior marketing roles in Bangkok.
Benefits:
- Working and learning from the best in the industry.
- Joining a high-performance culture.
- Cultivating intelligence and learning to become a community leader in the tech industry.
- Amazing colleagues and company social outings, parties, and events.
- Working at the frontier of innovation in the AI industry.
- Working on meaningful solutions that solve and improve real-life problems and challenges.
- Operating with A/B testing and a down-to-earth, open culture.
Working Hours: This role requires a standard 40-hour workweek, with flexibility for occasional overtime or event attendance.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sertis operates in the IT Services and IT Consulting industry, focusing on Data Science, Big Data, Data Analytics, Artificial Intelligence, Machine Learning, Computer Vision, Face recognition, Deep Learning, Data Engineering, Project Management, Business consulting, Geospacial, AI Research, and Consulting.
Company Size: Sertis is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Sertis was founded in 2014 and has since grown to become a leading provider of data and AI solutions in ASEAN, with over 400 successful enterprise engagements.
Company Description:
- Sertis is a member firm of Andersen Consulting, offering data and AI solutions and services to enterprises across industries.
- The company specializes in driving AI innovation and delivering measurable business results through its advanced solutions and products.
- Sertis is now positioned to offer its services to a broader global audience through its partnership with Andersen Consulting.
Company Specialties:
- Data Science
- Big Data
- Data Analytics
- Artificial Intelligence
- Machine Learning
- Computer Vision
- Face recognition
- Deep Learning
- Data Engineering
- Project Management
- Business consulting
- Geospacial
- AI Research
- Consulting
Company Website: sertiscorp.com
ASSUMPTION: Sertis' partnership with Andersen Consulting provides opportunities for global collaboration and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in B2B marketing.
Reporting Structure: The Senior-Team Lead will report directly to the Marketing Director and work closely with the Andersen Consulting marketing teams.
Work Arrangement: This is an on-site role, with occasional travel required for events and client meetings.
Growth Opportunities:
- As Sertis continues to grow and expand its services, there may be opportunities for the Senior-Team Lead to take on additional responsibilities or move into a management role.
- The company's partnership with Andersen Consulting may also open up opportunities for international assignments or projects.
ASSUMPTION: The Senior-Team Lead's success in this role will depend on their ability to drive results, collaborate effectively with internal and external stakeholders, and adapt to the company's evolving needs.
🌍 Location & Work Environment
Office Type: Sertis' office is located in the heart of Bangkok's Phrom Phong District, providing a modern and collaborative work environment.
Office Location(s): 597/5 Soi Sukhumvit 35, Khlong Tan Nuea, Bangkok City 10110, TH
Geographic Context:
- Bangkok is a major commercial hub and the capital city of Thailand, offering a vibrant cultural scene, diverse dining options, and numerous entertainment venues.
- The Phrom Phong District is a popular residential and commercial area, known for its upscale shopping centers, international schools, and high-end condominiums.
- The office is conveniently located near public transportation, including the BTS Skytrain and MRT subway systems.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:30 AM to 5:30 PM. However, the role may require occasional overtime or event attendance.
ASSUMPTION: The office environment is modern, collaborative, and designed to foster creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the Marketing Director and other relevant stakeholders to discuss the role, responsibilities, and qualifications.
- Background and reference checks.
- Final offer and onboarding.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Analytical skills and data-driven decision-making.
- Cultural fit and alignment with Sertis' values and work environment.
- Experience and expertise in B2B marketing, with a focus on events, content creation, and PR.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit.
- Research Sertis and Andersen Consulting to demonstrate your understanding of the company and its partnership.
- Prepare a portfolio or examples of your marketing work, including event materials, content, and PR campaigns.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: B2B Marketing, Corporate Marketing, Tech Product Marketing, Professional Services Marketing, Event Management, Content Creation, PR, Marketing Strategy, Data-Driven Marketing, AI, Data Science, Marketing Tools, Social Media Platforms, Analytics Software
ASSUMPTION: The interview process may take several weeks, depending on the company's availability and the number of candidates being considered.
🛠️ Tools & Technologies
- Marketing tools (e.g., CRM, marketing automation platforms)
- Social media platforms (e.g., LinkedIn, Facebook)
- Analytics software (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
- Content creation tools (e.g., Adobe Creative Suite, Canva)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centricity
- Integrity and ethical behavior
- Work-life balance
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in B2B marketing?
- Can you provide an example of a successful event or campaign you've managed, and how you measured its impact?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you approach working with creative teams to produce high-quality marketing content?
- How do you ensure that your marketing strategies and tactics align with the company's overall business objectives?
ASSUMPTION: Candidates who align with Sertis' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The role may require occasional travel, which could disrupt personal schedules or family commitments.
- The fast-paced nature of the role may lead to tight deadlines and high-pressure situations.
- The role may require working with multiple stakeholders, including internal teams, external partners, and clients, which could present communication or coordination challenges.
- The AI and Data industry is constantly evolving, which may require the Senior-Team Lead to quickly adapt to new tools, technologies, or market trends.
ASSUMPTION: The Senior-Team Lead must be able to manage these challenges effectively to succeed in this role.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position places a greater emphasis on events and PR, requiring strong presentation and communication skills.
- The role requires a deeper understanding of the AI and Data industry, as well as the ability to leverage data-driven insights to shape marketing strategies.
- This role offers the opportunity to work with a diverse range of stakeholders, including internal teams, external partners, and clients, providing exposure to various aspects of the business and potential growth opportunities.
ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage in this position.
📝 Sample Projects
- Planning and executing a successful trade show or conference, including logistics, speaker management, and promotional materials.
- Developing and implementing a targeted content marketing campaign to generate leads and increase brand awareness among a specific industry vertical.
- Creating and distributing a press release or media alert to secure coverage in industry publications or mainstream media outlets.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Senior-Team Lead may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does the company measure the success of its marketing campaigns, and how would this role contribute to those metrics?
- What are the most significant challenges facing the company's marketing efforts, and how does this role address those issues?
- How does the company support the professional development and growth of its marketing team members?
- What are the company's plans for expanding its services or entering new markets, and how would this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, event management, content creation, and PR.
- Prepare a portfolio or examples of your marketing work, including event materials, content, and PR campaigns, to showcase your skills and accomplishments.
- Research Sertis and Andersen Consulting to demonstrate your understanding of the company and its partnership, and to identify potential questions for your interview.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions, within one week of your interview.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
