B2B Marketing

📌 Core Information

🔹 Job Title: B2B Marketing

🔹 Company: Cambly

🔹 Location: Shanghai, China (Hybrid)

🔹 Job Type: Full-time

🔹 Category: B2B Sales

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline growth through lead generation and qualification
• Prospecting and researching high-potential companies in the Chinese market
• Building and maintaining relationships with prospective clients
• Collaborating with the Account Executive team to book meetings with qualified leads
• Creating engaging content and participating in events to build awareness and network

ASSUMPTION: This role requires a proactive, self-starting individual with strong communication skills and a solid understanding of the B2B sales process. Familiarity with the education sector and proficiency in both Chinese and English are preferred.

📋 Key Responsibilities

✅ Prospect & Research: Identify and research high-potential companies, organizations, and education partners in the Chinese market.

✅ Outreach & Engagement: Conduct outbound outreach via email, phone, and LinkedIn to generate interest in Cambly’s B2B offering.

✅ Lead Qualification: Qualify both inbound and outbound leads through discovery conversations to assess fit and readiness.

✅ Meeting Booking: Clearly communicate Cambly’s value and book meetings for Account Executives with qualified leads.

✅ Content & Networking: Create engaging content on platforms like LinkedIn (e.g., articles, posts) to build awareness and credibility; develop personalized outreach strategies.

✅ Event Participation: Run virtual seminars/webinars and attend relevant offline industry events to network and uncover new leads.

✅ CRM & Reporting: Keep accurate records in the CRM (e.g., HubSpot), track outreach performance, and support pipeline visibility and forecasting.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 1-3 years of SDR, Inside Sales, or Outbound Sales experience in a B2B environment

Required Skills:

• Proven ability to research, prospect, and create outbound lead pipelines
• Strong written and verbal communication skills in both Chinese and English
• Experience using LinkedIn, CRM tools, and other sales enablement technologies
• Self-starter with a proactive approach to building relationships and uncovering opportunities

Preferred Skills:

• Familiarity with education technology or experience selling in the education sector

ASSUMPTION: While a degree is preferred, relevant experience and a strong track record in B2B sales may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for B2B Marketing roles in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year. This range takes into account the candidate's experience level and the company's size and growth potential.

Benefits:

• Health insurance and other standard benefits
• Opportunities for career development and growth within the company
• Collaborative culture with high autonomy and impact

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. The final salary offer will be determined by Cambly's compensation structure and the candidate's negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Cambly operates in the E-learning Providers industry, focusing on English language education through live, one-on-one conversations with native speakers.

Company Size: Cambly is a mid-sized company with 51-200 employees, providing a collaborative work environment with high autonomy and impact.

Founded: Cambly was founded in 2012 and has since expanded its B2B presence in China, offering English learning solutions to organizations across the country.

Company Description:

• Cambly is a Silicon Valley-based company revolutionizing English education by providing live, one-on-one conversations with native speakers to students and professionals worldwide.
• The company offers affordable and convenient English learning solutions through its app, connecting learners with friendly native speakers over video chat 24/7.
• Cambly's B2B team is expanding in China, seeking a B2B Marketing professional to introduce the company's offerings to organizations across the country.

Company Specialties:

• E-learning
• Ed tech
• English language learning
• Startup and tech

Company Website: www.cambly.com

ASSUMPTION: Cambly's mission-driven global team and fast-paced, high-growth environment provide unique opportunities for career development and growth within the company.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 1-3 years of experience in B2B sales, seeking to develop their skills in a dynamic and growing company.

Reporting Structure: The B2B Marketing professional will report directly to the B2B Sales Manager and collaborate closely with the Account Executive team.

Work Arrangement: This role operates on a hybrid work arrangement, with employees spending 2-3 days on-site in the Shanghai office and the remainder of the week working remotely.

Growth Opportunities:

• As Cambly's B2B footprint grows in China, there will be opportunities for career advancement and increased responsibilities within the sales team.
• The company's fast-paced, high-growth environment provides ample opportunities for professional development and skill-building.

ASSUMPTION: The B2B Marketing role is an excellent entry point for candidates looking to establish a successful career in B2B sales and marketing within the education technology industry.

🌍 Location & Work Environment

Office Type: Cambly's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The Shanghai office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic business environment.
• The city is home to a diverse range of industries, including finance, technology, and education, providing ample opportunities for networking and professional growth.
• Shanghai's international community and cosmopolitan atmosphere make it an attractive destination for expats and locals alike.

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with employees able to balance their time between the office and remote work.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing employees with the structure and collaboration of an office environment while also allowing for the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Behavioral and situational interview to evaluate problem-solving skills and sales acumen
• Final interview with the B2B Sales Manager to discuss the role and company culture in more detail

Key Assessment Areas:

• Communication skills in both Chinese and English
• Prospecting and lead generation strategies
• Understanding of the B2B sales process and pipeline management
• Cultural fit and alignment with Cambly's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B sales and marketing, as well as your proficiency in Chinese and English.
• Prepare examples of successful lead generation campaigns and qualified leads you've secured in previous roles.
• Research Cambly's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.

ATS Keywords: B2B Marketing, Lead Qualification, Prospecting, Research, Outbound Sales, Communication, Networking, CRM, Content Creation, Event Participation, Self-Starter, Education Sector Knowledge, Chinese Language, English Language, Sales Enablement Technologies

ASSUMPTION: Applicants should focus on demonstrating their strong communication skills, B2B sales experience, and cultural fit with Cambly's mission-driven global team.

🛠️ Tools & Technologies

• HubSpot CRM
• LinkedIn Sales Navigator
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Cambly is committed to making high-quality English learning accessible to students and professionals worldwide.
• Global: The company values diversity and fosters a collaborative, inclusive work environment.
• Innovative: Cambly is dedicated to continuously improving its products and services to better serve its customers.

Work Style:

• Proactive: B2B Marketing professionals at Cambly are self-starters who take initiative and drive results.
• Collaborative: The company encourages teamwork and cross-functional collaboration to achieve its goals.
• Adaptable: Cambly's fast-paced, high-growth environment requires employees to be flexible and adaptable to change.

Self-Assessment Questions:

• Do you share Cambly's passion for making English education accessible to students and professionals worldwide?
• Are you comfortable working in a hybrid work environment, balancing time between the office and remote work?
• Do you thrive in a fast-paced, high-growth environment and enjoy taking on new challenges and responsibilities?

ASSUMPTION: Applicants should carefully consider their alignment with Cambly's mission, values, and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a high volume of outbound outreach and maintaining a strong pipeline of qualified leads
• Adapting to a fast-paced, high-growth environment with evolving priorities and responsibilities
• Balancing the demands of a hybrid work arrangement, requiring strong time management and self-motivation
• Navigating the unique cultural and business landscape of the Chinese market

ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Unlike traditional sales roles, the B2B Marketing role at Cambly focuses heavily on lead generation and qualification, rather than closing deals.
• Cambly's mission-driven global team and fast-paced, high-growth environment set it apart from more established education technology companies.
• This role offers significant growth opportunities as Cambly's B2B footprint expands in China, providing a clear career path for ambitious and talented professionals.

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign to engage high-potential companies in the Chinese market
• Creating engaging content for LinkedIn and other platforms to build awareness and credibility for Cambly's B2B offering
• Attending and networking at industry events to uncover new leads and strengthen relationships with existing clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that B2B Marketing professionals at Cambly may undertake to drive pipeline growth and engage with prospective clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of a B2B Marketing professional at Cambly?
• How does the B2B Marketing role collaborate with the Account Executive team to book meetings and close deals?
• What opportunities are there for career growth and development within the B2B sales team at Cambly?
• How does Cambly support its employees in adapting to a fast-paced, high-growth environment?
• What are the key challenges and priorities for the B2B Marketing team in the coming months?

ASSUMPTION: These questions demonstrate the applicant's interest in the role and provide valuable insights into the company's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting
• Tailor your resume and cover letter to highlight your relevant experience in B2B sales and marketing, as well as your proficiency in Chinese and English.
• Prepare examples of successful lead generation campaigns and qualified leads you've secured in previous roles.
• Research Cambly's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.