📌 Core Information
🔹 Job Title: B2B Marketing & Customer Activation
🔹 Company: Henkel group
🔹 Location: Milano, Italy
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Supporting digital campaigns, press releases, and media management
- Assisting in content creation and lead generation through marketing automation tools
- Maintaining social media presence across all digital channels
- Contributing to marketing collaterals and measuring campaign performance
- Supporting the launch of new websites and e-commerce projects
- Assisting distributors in integrated marketing initiatives
ASSUMPTION: This role requires a strong focus on digital marketing and content creation, with a collaborative attitude to work with internal teams and external partners.
📋 Key Responsibilities
✅ Supporting the execution of digital campaigns, press releases, and media management
✅ Assisting in content creation and lead generation through marketing automation tools
✅ Maintaining social media presence across all digital channels
✅ Contributing to marketing collaterals and measuring campaign performance
✅ Supporting the launch of new websites and e-commerce projects
✅ Assisting distributors in integrated marketing initiatives
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in B2B marketing or a related field
Required Skills:
- Strong interest in social media and digital marketing
- Knowledge of SEO/SEM, email marketing, social media campaigns, website analytics, and tools
- Knowledge of marketing mix and marketing activation methodologies
- Collaborative attitude and ability to work with internal teams and external partners
- Enthusiastic, driven, proactive, curious, and creative approach
- Good analytical skills and knowledge of MS Office
- Fluent in English and excellent knowledge of Italian
Preferred Skills:
- Experience with Hubspot or Marketo
- Knowledge of the consumer goods industry
ASSUMPTION: While specific industry experience is not required, familiarity with the consumer goods industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for entry-level marketing roles in Italy)
Benefits:
- Flexible work scheme with flexible hours and hybrid work model
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Free canteen
- Product box, twice a month
- Special discount at “Corporate Benefits”
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Italy. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in consumer goods and adhesives
Company Size: Henkel is a large multinational company with over 10,000 employees worldwide. This size offers numerous growth opportunities and diverse work environments.
Founded: 1876, with a rich history in innovation and sustainability
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel is committed to sustainability and responsibility, with a focus on creating value for both customers and the environment.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and sustainability
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and communications.
Work Arrangement: Hybrid work model, with a mix of on-site and remote work
Growth Opportunities:
- On-the-job training and development opportunities
- Internal mobility and career progression within Henkel
- Exposure to international teams and projects
ASSUMPTION: This role offers a strong foundation for a career in B2B marketing, with opportunities for growth and development within Henkel.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Milano, Italy
Geographic Context:
- Milano is the second-largest city in Italy, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
- The city is well-connected by public transportation, with easy access to international airports.
- Milano is a major economic hub, with a strong focus on fashion, design, and finance.
Work Schedule: Flexible scheduling options, with a focus on results and productivity
ASSUMPTION: Milano offers a dynamic and engaging work environment, with numerous cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Digital marketing skills and knowledge
- Creativity and problem-solving abilities
- Collaboration and communication skills
- Alignment with Henkel's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Henkel's business and marketing strategies
- Prepare examples of your digital marketing work and be ready to discuss them during the interview
ATS Keywords: Digital marketing, content creation, social media, SEO, SEM, email marketing, marketing automation, campaign management, marketing mix, marketing activation, collaboration, analytics, MS Office, English, Italian
ASSUMPTION: Henkel's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Hubspot or Marketo (marketing automation tools)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Responsibility
- Openness
- Entrepreneurship
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and open to change?
- Do you have a pioneering spirit and a passion for innovation?
ASSUMPTION: Henkel values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders
- Adapting to a fast-paced and dynamic work environment
- Developing a strong understanding of Henkel's products and business strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on B2B marketing and customer activation than consumer-facing marketing
- Henkel's global presence offers more international exposure and growth opportunities compared to smaller companies
- Career progression in Henkel may involve moving between different business units or geographic locations
ASSUMPTION: Candidates should consider their preferences for B2B vs. B2C marketing and the potential for international mobility when evaluating this role.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new product
- Creating and managing social media content to increase brand awareness and engagement
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Henkel's overall business strategy?
- What opportunities are there for professional development and growth within Henkel?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What is the company culture like, and how does this role fit into that culture?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Henkel careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital marketing work and be ready to discuss them during the interview
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
