B2B Marketing Designer - Korea

📌 Core Information

🔹 Job Title: B2B Marketing Designer - Korea

🔹 Company: Speak

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-08

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing visually compelling assets for B2B marketing and sales
• Collaborating with cross-functional teams to ensure brand consistency
• Creating motion graphics and video content for product storytelling
• Supporting sales enablement and event design efforts
• Conducting A/B testing and iterating on creative assets

ASSUMPTION: This role requires a strong understanding of B2B marketing fundamentals and proficiency in design tools like Figma and Adobe Creative Suite.

📋 Key Responsibilities

✅ Design production for marketing and sales, including digital and print assets

✅ Motion graphics and video production for campaigns and product storytelling

✅ Sales and partner enablement through design materials and B2B end user campaigns

✅ Event and offline design for booth branding, signage, and OOH advertisements

✅ Creative testing and iteration based on performance data

✅ Cross-functional collaboration with marketing, content, product, and sales teams

✅ Maintaining and evolving visual guidelines across all B2B touchpoints

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field

Experience: 3+ years of professional design experience, preferably in a B2B marketing or brand role

Required Skills:

• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and motion design tools (e.g., After Effects)
• Solid understanding of B2B marketing fundamentals—demand gen, content, sales funnels
• Strong attention to detail, with an eye for brand cohesion and design systems
• Excellent communication and collaboration skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills:

• Conversational to business-level English proficiency
• Motion graphics, animation, or lightweight video editing experience
• Experience designing for events or conferences
• Prior exposure to growth, sales, or performance marketing teams
• Passion for marketing, edtech, and Speak’s mission

ASSUMPTION: Preferred qualifications are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level design roles in South Korea, the estimated salary range is ₩60,000,000 - ₩80,000,000 per year. Final offer will be determined based on experience and qualifications.

Benefits:

• Health insurance and retirement plans
• Flexible work arrangements
• Global work environment with opportunities to travel
• Impactful work that improves people's lives

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Speak is a language learning app that uses AI to teach users English, Spanish, and French. It is a software development company focused on education technology (edtech).

Company Size: Speak has 51-200 employees, making it a mid-sized company. This size allows for a more intimate work environment and the opportunity to have a significant impact on the company's growth and success.

Founded: Speak was founded in 2016 by Connor Zwick and Andrew Hsu. It is a series B startup with a global presence and offices in San Francisco, Seoul, Tokyo, and Ljubljana.

Company Description:

• Speak is on a mission to reinvent the way people learn languages, starting with English, Spanish, and French.
• The company aims to make it radically more accessible to have conversations in a foreign language and help hundreds of millions of people gain fluency.
• Speak launched first in South Korea and has since expanded to over 40 countries globally.

Company Specialties:

• AI-powered language learning
• Edtech and educational software
• Global expansion and market penetration

Company Website: https://www.speak.com/

ASSUMPTION: Speak's mission and global presence provide unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the company.

Reporting Structure: The B2B Marketing Designer will report directly to the Head of B2B Marketing and collaborate closely with marketing, content, product, and sales teams.

Work Arrangement: This is an on-site position based in Seoul, South Korea. However, there may be opportunities for flexible work arrangements and travel to other offices.

Growth Opportunities:

• Expanding the B2B marketing team and taking on more responsibilities
• Contributing to Speak's global expansion and market penetration
• Gaining experience in a fast-growing edtech company

ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Speak's Seoul office is a collaborative and dynamic workspace that fosters creativity and innovation.

Office Location(s): Speak's Seoul office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
• The city is known for its vibrant culture, rich history, and cutting-edge technology.
• Seoul is a major hub for education, finance, and technology, making it an ideal location for a language learning company like Speak.

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on project demands and team needs.

ASSUMPTION: Speak's Seoul office provides a unique and dynamic work environment that fosters creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Design challenge or case study presentation
• Final on-site or video interview with the hiring manager and team members

Key Assessment Areas:

• Design skills and portfolio
• Understanding of B2B marketing fundamentals
• Communication and collaboration skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong design portfolio that demonstrates your creativity and business impact
• Research Speak's mission and values to show your alignment with the company's goals

ATS Keywords: B2B marketing, visual storytelling, design production, motion graphics, video editing, sales enablement, brand consistency, collaboration, attention to detail, Adobe Creative Suite, Figma, digital marketing, content marketing, project management, A/B testing, event design

ASSUMPTION: Speak's application process is designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• After Effects
• Other design and project management tools as needed

ASSUMPTION: Speak provides the necessary tools and technologies for the B2B Marketing Designer to succeed in their role.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: Speak values high-quality, thoughtful design that drives business impact
• Collaboration: Speak fosters a collaborative work environment that encourages teamwork and open communication
• Growth: Speak prioritizes the growth and development of its employees and the company as a whole

Work Style:

• Speak values a fast-paced, dynamic work environment that encourages creativity and innovation
• The company prioritizes results and impact over process and hierarchy
• Speak values a data-driven approach to decision-making and continuous improvement

Self-Assessment Questions:

• Do you have a strong portfolio that demonstrates your creativity and business impact?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on driving results and making a significant impact on the company's success?

ASSUMPTION: Speak's cultural values and work style provide a unique and dynamic work environment that fosters creativity and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a dynamic work environment and changing priorities
• Working with a diverse range of stakeholders, including marketing, content, product, and sales teams
• Navigating a global work environment with opportunities for travel

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B marketing for an AI-powered language learning app
• Compared to other B2B marketing roles, this position offers the opportunity to work on a cutting-edge product and make a significant impact on the company's success
• Career path comparison: This role can lead to growth opportunities within the B2B marketing team or other departments within the company

ASSUMPTION: This role offers unique opportunities for growth and impact compared to similar roles in the industry.

📝 Sample Projects

• Designing a comprehensive B2B marketing campaign for a major enterprise client
• Creating a series of motion graphics and videos to showcase Speak's AI-powered language learning platform
• Designing event materials and signage for a global language learning conference

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for creativity and impact in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
• How does Speak support the growth and development of its employees?
• What are the most important qualities and skills for success in this role?
• How does Speak measure the success of its B2B marketing campaigns, and how can this role contribute to improving those metrics?
• What are the opportunities for growth and advancement within the B2B marketing team and the company as a whole?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong design portfolio that demonstrates your creativity and business impact
• Research Speak's mission and values to show your alignment with the company's goals
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.