B2B Marketing Executive

📌 Core Information

🔹 Job Title: B2B Marketing Executive

🔹 Company: Spotlight Sports Group

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Managing SSG's LinkedIn content strategy and engagement
• Coordinating industry award entries and event attendance
• Supporting the organization of SSG events and webinars
• Producing content for various marketing channels and measuring marketing activity success

ASSUMPTION: This role requires a versatile and proactive individual who can thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Coordinate the SSG LinkedIn content plan, liaising with internal departments and external agency partners to maintain a varied and active posting strategy

✅ Identify key industry award opportunities and liaise with event organizers, relevant internal teams, and agency partners on the preparation of comprehensive and engaging entries

✅ Work with the sales and marketing team to coordinate attendance at industry conferences, talks, and other events, including organizing stands and other promotional assets

✅ Support in the organization and hosting of SSG events and webinars targeted at reaching a global racing and sports betting audience

✅ Produce content for other SSG marketing channels, including our company website, newsletters, and press releases

✅ Support in our day-to-day contact for all media and agency relationships, coordinating promotional requirements and ensuring maximum value is achieved from partnerships

✅ Liaise with the internal communications teams on upcoming announcements to ensure, where appropriate, that maximum external marketing exposure is achieved

✅ Proactively coordinate the B2B marketing planner, incorporating the full spectrum of marketing and brand-building activities due to be carried out

✅ Work with the B2B sales team on identifying key industry and product themes in which to build a range of marketing material upon

✅ Measure the success of all marketing activities and use this insight to inform future work

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in B2B marketing or a related role

Required Skills:

• Strong communication skills, both internal and external
• Highly organized with strong attention to detail and the ability to prioritize and manage multiple projects simultaneously
• Excellent communication and writing skills, with the ability to craft compelling marketing content and press releases
• Ability to work effectively in a fast-paced, dynamic environment and collaborate with cross-functional teams
• Proactive and optimistic outlook with the will and perseverance to succeed
• Conscientious and takes pride in producing high-quality work
• Ability to observe business challenges and identify solutions
• Flexible attitude with an ability to adapt within an evolving role and team

Preferred Skills:

• Experience with LinkedIn content management and analytics
• Knowledge of the horse racing, sports betting, or sports media industries
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates should have a solid foundation in marketing principles and be eager to learn and grow in a dynamic environment.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on experience and industry standards for entry to mid-level marketing roles in London)

Benefits:

• Private Medical Insurance
• Excellent Parental Leave
• Working Globally Policy
• Mental Health Support
• Assistance Programs
• Social Gatherings
• Pension Scheme
• Life Assurance
• Exclusive Perks
• Season Ticket Loan
• Cycle to Work Scheme
• Complimentary Access to Racing Post Members Club
• Volunteer Days

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely 2-3 days per week

ASSUMPTION: The salary range is estimated based on industry standards for entry to mid-level marketing roles in London. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media, specializing in horse racing, sports betting, and sports media content products

Company Size: Medium (201-500 employees), offering a vibrant central London office and remote work options

Founded: 1986, evolved from the Racing Post, with a rich history and established partnerships across the horse racing, betting, and sports media sectors

Company Description:

• Global media and technology organization specializing in market-leading horse racing and sports betting content products
• Operates multiple sports media brands, including Pickswise, Free Super Tips, and MyRacing
• Established over 100 successful partnerships across the horse racing, betting, and sports media sectors

Company Specialties:

• Market-leading horse racing and sports betting content products
• B2B marketing and sales
• Event organization and management
• Content creation and distribution

Company Website: www.spotlightsportsgroup.com

ASSUMPTION: Spotlight Sports Group is a well-established organization with a strong reputation in the horse racing, sports betting, and sports media industries. They offer a vibrant work environment and opportunities for growth and development.

📊 Role Analysis

Career Level: Entry to Mid-Level (0-2 years of experience)

Reporting Structure: Reports to the B2B Growth Director

Work Arrangement: Hybrid (Remote & On-site), with 2-3 days of remote work per week

Growth Opportunities:

• Potential to develop skills and knowledge in various marketing disciplines
• Opportunity to play a key role in the company's growth through distinctive and tailored marketing messaging
• Possibility to progress to more senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a variety of marketing disciplines and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Vibrant central London office, open 7 days a week

Office Location(s): 30 Stamford Street, London, SE1 9LQ, GB

Geographic Context:

• London, England, United Kingdom
• Diverse and multicultural city with a thriving sports and entertainment scene
• Excellent public transportation options and numerous amenities nearby

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely 2-3 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the B2B Growth Director
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Final round interview with the company's leadership team

Key Assessment Areas:

• Communication and interpersonal skills
• Organizational skills and ability to manage multiple projects
• Creativity and problem-solving abilities
• Understanding of marketing principles and strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the horse racing, sports betting, or sports media industries
• Showcase your ability to manage multiple projects and prioritize tasks effectively

ATS Keywords: B2B Marketing, LinkedIn Content, Industry Awards, Event Organization, Marketing Content, Partnership Management, Marketing Planner, Marketing Activity Measurement

ASSUMPTION: The application process is designed to assess candidates' communication skills, organizational abilities, and marketing knowledge. Tailoring your application to the specific requirements of the role is essential.

🛠️ Tools & Technologies

• LinkedIn
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is beneficial but not always required. The company may provide training and support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passionate about sports
• Innovative and forward-thinking
• Collaborative and supportive
• Ambitious and driven

Work Style:

• Fast-paced and dynamic
• Creative and strategic
• Team-oriented and collaborative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a genuine passion for sports, particularly horse racing and sports betting?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative and supportive work environment, and are you able to adapt to new situations and challenges?

ASSUMPTION: Spotlight Sports Group values candidates who are passionate about sports, innovative, collaborative, ambitious, and adaptable. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Adapting to an evolving role and team as the company grows and changes
• Balancing remote work and on-site collaboration effectively
• Meeting the high standards and expectations set by the company's established reputation

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive and adaptable attitude, and a commitment to producing high-quality work.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on B2B marketing and LinkedIn content management
• Industry-specific context: Horse racing, sports betting, and sports media industries
• Career path comparison: Potential progression to more senior marketing roles within the company

ASSUMPTION: This role offers a unique blend of B2B marketing, content creation, and event management responsibilities, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a successful LinkedIn content strategy for a quarter
• Coordinating a comprehensive industry award entry, including liaising with event organizers and internal teams
• Supporting the organization of a global sports betting conference, including coordinating stands and promotional assets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to remote work and on-site collaboration?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous marketing work, including LinkedIn content strategies, industry award entries, and event management projects
• Research the horse racing, sports betting, and sports media industries to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.