B2B Marketing Intern

📌 Core Information

🔹 Job Title: B2B Marketing Intern

🔹 Company: Blacklane

🔹 Location: London, United Kingdom

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting B2B marketing projects targeting executive assistants, travel managers, and corporate travel buyers
• Managing social media content and engagement on LinkedIn
• Coordinating marketing assets and materials for sales teams and events
• Assisting with campaign coordination and sales materials
• Contributing to the full B2B marketing funnel in a fast-paced environment

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking hands-on experience in B2B marketing. The position offers a unique opportunity to work across various aspects of marketing and make a significant impact on the company's growth.

📋 Key Responsibilities

✅ Managing and growing Blacklane's presence on LinkedIn by curating and posting content tailored to business travel audiences

✅ Responding to comments, mentions, and messages to build engagement and grow Blacklane's following

✅ Supporting social selling efforts by sharing content and ideas with the sales team

✅ Managing incoming asset requests via the internal ticketing system and maintaining Canva and Confluence libraries

✅ Standardizing and maintaining branded templates to ensure consistent communication

✅ Coordinating the creation of event assets to support internal teams and external campaigns

✅ Posting blogs and webinar content on Blacklane's channels to extend campaign reach and showcase thought leadership

✅ Preparing sales materials for newsletters and Quarterly Business Reviews (QBRs)

✅ Tracking voucher code usage to support promotional campaigns and handling small administrative tasks

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively. Excellent communication skills and a proactive approach are essential for success in this position.

🎯 Required Qualifications

Education: Pursuing or recently completed a degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, preferably in a B2B context

Required Skills:

• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Proficient in social media management tools (e.g., Hootsuite, Buffer, or similar)

• Familiarity with Canva and Confluence or similar tools
• Ability to work independently and manage multiple projects
• Proficient in Microsoft Office Suite or Google Workspace

Preferred Skills:

• Experience with LinkedIn Page management and analytics
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Fluency in multiple languages

ASSUMPTION: While specific industry experience is not required, a strong understanding of the B2B marketing landscape and a passion for learning are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: £18,000 - £22,000 per year (pro-rated for the internship duration)

Benefits:

• Fair Pay & Shared Success: Good salaries and automatic enrollment in the Virtual Stock Options Plan (VSOP)
• Blacklane Mystery Rides: One complimentary ride per quarter to experience Blacklane's chauffeur services
• Learning & Development: Access to LinkedIn Learning and tailored leadership development programs
• Weekly homecooked office lunches (in Berlin)
• Health Support: Access to Nilo Health for mental wellness and WHOOP bracelet after one year
• Social responsibility: Opportunities to contribute to meaningful causes through initiatives like Miracle Flights
• Employee Resource Groups: Inclusive communities fostering connection and support

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. The benefits package is designed to support the personal and professional growth of interns and early-career professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Blacklane operates in the global travel arrangements industry, focusing on premium chauffeur services for business travelers. The company prioritizes reliability, innovation, and sustainability in its operations.

Company Size: Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. This size allows for a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: Blacklane was founded in 2011 in Berlin, Germany, and has since expanded its services to over 50 countries worldwide.

Company Description:

• Blacklane is a global premium chauffeur service, reimagining chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step
• The company operates in 50+ countries, providing executive assistants, travel managers, and corporate travel buyers with a seamless and convenient transportation experience
• Blacklane is committed to reducing its operational impact on the planet, having been carbon offsetting every ride since 2017

Company Specialties:

• Urban Mobility
• Chauffeur Service
• Limousine Service
• Airport Transfer
• Sustainable Travel

Company Website: Blacklane

ASSUMPTION: Blacklane's commitment to sustainability, innovation, and exceptional customer service sets it apart in the global travel industry. The company's diverse and inclusive work environment fosters collaboration and growth among its employees.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain hands-on experience in B2B marketing.

Reporting Structure: The B2B Marketing Intern will report directly to the Marketing Manager and work closely with various teams, including Sales, Content, and Events.

Work Arrangement: This is an on-site role based in London, with the possibility of remote work for the right candidate. The role requires occasional travel to attend events and meet with clients and partners.

Growth Opportunities:

• On-the-job training and mentorship from experienced marketing professionals
• Collaboration with various teams, providing exposure to different aspects of the business and opportunities for career progression
• Potential full-time employment opportunities upon successful completion of the internship

ASSUMPTION: This role offers a unique opportunity for personal and professional growth within a dynamic and supportive work environment. The internship provides a strong foundation for a career in B2B marketing and opens doors to long-term opportunities within the company.

🌍 Location & Work Environment

Office Type: Blacklane's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Feurigstrasse 59, Berlin, 10827, DE and 17 Street 11, Umm Ramool - Dubai - United Arab Emirates, Dubai, Dubai, AE

Geographic Context:

• London, United Kingdom: A global hub for business and finance, offering a vibrant cultural scene and excellent international connections
• Berlin, Germany: A thriving startup ecosystem and a major European tech hub, with a rich cultural heritage and a high quality of life
• Dubai, United Arab Emirates: A global business and tourism destination, offering a dynamic multicultural environment and excellent networking opportunities

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. Flexible working arrangements may be available for the right candidate.

ASSUMPTION: Blacklane's global presence and diverse office locations offer unique opportunities for interns to gain international experience and expand their professional networks.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interviews with the Marketing Manager and other team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Understanding of the B2B marketing landscape and relevant industry trends
• Problem-solving skills and ability to manage multiple projects
• Cultural fit and alignment with Blacklane's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Blacklane's business model and target audience
• Showcase your creativity and initiative by providing specific examples of how you can contribute to the company's growth
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: B2B Marketing, Social Media Management, Content Creation, Sales Enablement, Asset Management, Campaign Coordination, Marketing Operations, Engagement Building, Project Management, Communication, Team Collaboration, Digital Marketing, Event Coordination, Research, Analytical Skills, Creativity

ASSUMPTION: Blacklane's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. The interview process may vary depending on the specific needs of the role and the company.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Canva and Confluence or similar tools for asset creation and management
• Microsoft Office Suite or Google Workspace
• LinkedIn Page management and analytics tools
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)

ASSUMPTION: Blacklane uses a variety of tools and technologies to streamline its marketing processes and enhance the efficiency of its teams. Familiarity with these tools is not required but may be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Care: Blacklane prioritizes the well-being of its employees, fostering a supportive and inclusive work environment
• Inclusion: The company values diversity and encourages employees to bring their unique perspectives to the table
• Innovation: Blacklane embraces change and continuously seeks to improve its services and operations
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Blacklane's work environment is dynamic and fast-paced, requiring employees to be adaptable and proactive
• The company values initiative and encourages employees to take ownership of their roles and projects
• Blacklane fosters a culture of continuous learning and growth, supporting employees' professional development

Self-Assessment Questions:

• How do you align with Blacklane's values, particularly in the areas of care, inclusion, innovation, and collaboration?
• How do you approach working in a dynamic and fast-paced environment, and what strategies do you use to manage multiple projects and priorities?
• How do you ensure that your communication style is clear, concise, and effective in a remote or hybrid work environment?

ASSUMPTION: Blacklane's cultural fit considerations are designed to assess candidates' alignment with the company's values and work environment. Successful candidates will demonstrate a strong understanding of the company's mission and a commitment to its core values.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously
• The role may involve occasional travel to attend events and meet with clients and partners, which may disrupt the candidate's routine
• The internship may require candidates to work independently and take initiative in managing their time and priorities
• The role may involve working with a diverse range of stakeholders, requiring strong communication and interpersonal skills

ASSUMPTION: Blacklane's internship program is designed to provide a challenging and rewarding experience that prepares candidates for successful careers in B2B marketing. The role may present unique challenges that require candidates to develop new skills and adapt to changing circumstances.

📈 Similar Roles Comparison

• B2B Marketing Coordinator: This role focuses more on day-to-day marketing operations and may have less exposure to strategic planning and campaign coordination
• Social Media Manager: This role specializes in managing social media content and engagement, with less emphasis on B2B marketing and campaign coordination
• Marketing Assistant: This role may involve more administrative tasks and less direct involvement in marketing strategy and campaign development

ASSUMPTION: Blacklane's B2B Marketing Intern role offers a unique blend of responsibilities that combines social media management, campaign coordination, and marketing operations. This combination provides interns with a well-rounded understanding of the B2B marketing landscape and the opportunity to develop a diverse skill set.

📝 Sample Projects

• Managing a LinkedIn campaign targeting corporate travel buyers, focusing on thought leadership content and engagement strategies
• Coordinating event assets for a global conference, ensuring consistent branding and messaging across all materials
• Assisting with the creation of a sales enablement tool, such as a self-service portal or a content hub, to support the sales team's efforts

ASSUMPTION: Blacklane's B2B Marketing Intern role offers a unique opportunity for interns to work on high-impact projects that contribute to the company's growth and success. The projects provided are designed to challenge interns and help them develop their skills and expertise in B2B marketing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy, and what are the key objectives for the B2B marketing team in the coming year?
• What opportunities are there for professional development and growth within the company?
• How does Blacklane support work-life balance, and what resources are available to help employees manage their well-being?
• What are the most rewarding aspects of working at Blacklane, according to current employees?

ASSUMPTION: Blacklane's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. The interview questions provided are intended to help candidates gain a deeper understanding of the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Blacklane's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager within one week of your interview to express your enthusiasm for the role and reiterate your qualifications
• If you have not heard back from the company within two weeks of your interview, politely follow up to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.