B2B Marketing Lead

📌 Core Information

🔹 Job Title: B2B Marketing Lead

🔹 Company: SatoshiLabs

🔹 Location: Prague, Praha, Czechia

🔹 Job Type: On-site

🔹 Category: Computer and Network Security

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a robust marketing strategy
• Enhancing brand awareness in the semiconductor industry
• Building and leading a new marketing team
• Establishing relationships with external partners

ASSUMPTION: The candidate is expected to bring both strategic and hands-on execution skills to a pioneering B2B semiconductor project, likely involving innovative marketing techniques within a tech-focused startup environment.

📋 Key Responsibilities

✅ Develop and execute a marketing strategy to position Tropic Square as a leader in secure, open-source semiconductor solutions

✅ Drive brand awareness and define Tropic Square’s unique value proposition

✅ Build and lead the marketing team, hiring key roles to scale efforts

✅ Manage relationships with external partners, including agencies, PR firms, and industry collaborators

✅ Plan and execute B2B marketing campaigns, focusing on lead generation and community engagement

✅ Oversee content strategy, ensuring consistent messaging across all platforms

✅ Collaborate with the CEO and key stakeholders to align marketing efforts with business goals

ASSUMPTION: The responsibilities suggest an emphasis on strategy development, team leadership, and partnership management, indicating that the role requires a high degree of independence and leadership skills.

🎯 Required Qualifications

Education: Not specified

Experience: Proven track record in marketing, ideally in the B2B sector

Required Skills:

• Proven marketing experience in the B2B sector
• Excellent verbal and written communication skills in English
• Strategic thinking
• Growth mindset with a proactive, adaptable attitude

Preferred Skills:

• Technical awareness, especially familiarity with the semiconductor industry

ASSUMPTION: A preference for candidates with a technical background indicates the need for understanding complex secure technology products.

💰 Compensation & Benefits

Salary Range: Not specified; reflective of industry standards for B2B leadership roles

Benefits:

• Opportunity to work on a unique project
• Flexible working hours and the possibility of remote work
• Support for professional growth and development
• Financial stability backed by industry leaders
• Transparency and honesty

Working Hours: 40 hours per week with flexible scheduling

ASSUMPTION: Compensation likely includes competitive salary and growth opportunities, aligning with industry norms for high-impact roles in tech startups.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 51-200 employees; indicative of a reflective and entrepreneurial work environment with opportunities for innovation

Founded: 2013

Company Description:

• Technology pioneers in individual autonomy and privacy
• Creators of innovative products such as the Trezor hardware wallet
• Focused on real-world solutions through secure technology

Company Specialties:

• Security
• Innovations
• Cryptography

Company Website: https://satoshilabs.com/

ASSUMPTION: The company's pioneering presence in the secure technology market suggests a dynamic and challenging work setting with a focus on high-tech product development.

📊 Role Analysis

Career Level: Mid to senior-level position with an opportunity to lead marketing efforts

Reporting Structure: Direct interaction with executives such as the CEO for strategic alignment

Work Arrangement: Combination of on-site and potential remote work

Growth Opportunities:

• Expanding a new marketing team
• Driving company visibility in the B2B sector
• Engage with innovative marketing campaigns

ASSUMPTION: The role offers significant growth potential, particularly for those with ambitions in leading pioneering tech marketing projects.

🌍 Location & Work Environment

Office Type: Modern office spaces in a tech-centric environment

Office Location(s): Kundratka 2359/17a, Prague, Czechia

Geographic Context:

• Located in a central European hub with access to tech talent
• A city known for its innovation and vibrant tech community
• Rich cultural and historical setting

Work Schedule: Flexible schedules aligning with startup culture

ASSUMPTION: The location in Prague offers an exciting and resourceful environment for tech and innovation-driven professionals.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical interview rounds
• Final interview with senior leadership

Key Assessment Areas:

• Strategic marketing capabilities
• Team leadership potential
• Technical knowledge of B2B and semiconductor industries

Application Tips:

• Highlight B2B marketing achievements
• Showcase leadership and team-building experiences
• Discuss familiarity with semiconductor or related industries

ATS Keywords: B2B Marketing, Strategic Planning, Brand Development, Team Leadership, Semiconductor

ASSUMPTION: The application process is designed to identify candidates with strong strategic insights and leadership skills tailored to the tech sector.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with digital marketing tools will be crucial for executing B2B marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven
• Commitment to transparency
• Focus on individual autonomy

Work Style:

• Collaborative and independent
• Adaptable to dynamic environments
• Focused on results and strategy

Self-Assessment Questions:

• Can you lead marketing initiatives autonomously?
• How do you adapt marketing strategies to technological advances?
• What experiences do you have in the semiconductor or similar industries?

ASSUMPTION: A good fit would be someone who thrives in dynamic settings and is driven by innovation and transparency.

⚠️ Potential Challenges

• Navigating a fast-paced startup environment
• Establishing a new marketing team from the ground up
• Creating market awareness in a niche tech field
• Aligning marketing strategy with emerging technology trends

ASSUMPTION: Overcoming startup challenges in a pioneering tech environment will require resilience and strategic foresight.

📈 Similar Roles Comparison

• Marketing Director in other tech startups
• Product Marketing Manager in semiconductor companies
• Brand Manager with experience in tech innovations

ASSUMPTION: Similar roles may provide insights on competitive benchmarks and necessary experience levels.

📝 Sample Projects

• Launching a new semiconductor product line
• Developing B2B campaigns targeting tech conferences
• Implementing a rebranding strategy for industry engagement

ASSUMPTION: Potential candidates may have experience leading projects that pivot around novel technology introductions.

❓ Key Questions to Ask During Interview

• What are the key goals for this role in the first year?
• How does Tropic Square differentiate itself in the semiconductor market?
• What is the expected timeline for building the marketing team?
• How does leadership support marketing innovation at Tropic Square?
• What are the metrics for success in this position?

ASSUMPTION: Candidates are likely to benefit from understanding strategic goals and support structures to assess fit and alignment with company vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include your LinkedIn profile for a more comprehensive overview of your professional history
• Prepare a detailed cover letter explaining your fit for the role
• Prepare for the initial HR interview by studying the company’s history and vision
• Be ready to discuss your past experiences and how they align with the job requirements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.