B2B Marketing Lead

📌 Core Information

🔹 Job Title: B2B Marketing Lead

🔹 Company: Clasp

🔹 Location: Boston, MA

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Tue & Thu in office)

🚀 Job Overview

Key aspects of this role include:

• Driving demand, engagement, and brand positioning for Clasp's healthcare talent acquisition solutions
• Leveraging content, email, social media, advertising, events, PR, and other tools to engage qualified prospects
• Collaborating cross-functionally with sales, product, and leadership teams to build and execute impactful campaigns
• Positioning Clasp as a thought leader in healthcare talent acquisition

ASSUMPTION: This role requires a strategic thinker with a deep understanding of customers' needs and a passion for marketing in a fast-paced, mission-driven environment.

📋 Key Responsibilities

✅ Be the Customer SME: Deeply understand the needs, pain points, and priorities of healthcare leaders, HR professionals, and talent acquisition specialists

✅ Develop and Execute Growth Strategies: Own the entire lifecycle of Clasp’s growth marketing efforts, from strategy to execution, focusing on scalable tactics to drive engagement and pipeline growth

✅ Content and Thought Leadership: Create compelling, data-driven content, including white papers, webinars, case studies, blogs, and more, to position Clasp as a thought leader in healthcare talent acquisition

✅ Optimize Events & Campaigns: Manage end-to-end event strategy for conferences, webinars, and sales dinners, ensuring alignment with Clasp’s growth goals. Build out ABM (Account-Based Marketing) strategies to engage high-priority accounts with tailored campaigns

✅ Drive Digital Presence: Manage Clasp’s LinkedIn presence, amplifying engagement and awareness with a focus on enterprise audiences. Collaborate with product and sales teams to update and optimize web content to drive inbound inquiries

✅ Measure, Iterate, and Scale: Track campaign performance, analyze data, and refine tactics to improve ROI. Develop scalable workflows to ensure seamless execution of multi-channel campaigns

✅ Collaborate Across Teams: Partner with sales to deliver targeted enablement materials and ensure alignment with buyer personas and sales priorities. Serve as the go-to resource for integrating marketing efforts across teams, ensuring cohesion and shared goals

ASSUMPTION: This role requires strong analytical skills, excellent project management, and cross-functional collaboration skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, with a focus on growth strategies, demand generation, or content marketing

Required Skills:

• Proven track record of managing multi-channel campaigns, including events, webinars, email, social media, and digital marketing
• Expertise in content creation and thought leadership tailored to enterprise audiences, preferably in healthcare, HR tech, or SaaS
• Strong analytical skills, with the ability to measure performance and use data to inform decisions
• Excellent project management and cross-functional collaboration skills
• A passion for understanding and solving customer challenges, creating content and campaigns that reflect their priorities
• Experience with HubSpot and other marketing automation tools
• A flexible and entrepreneurial mindset with a focus on impact and scalability

Preferred Skills:

• Experience in the healthcare industry or HR tech sector
• Familiarity with account-based marketing (ABM) strategies

ASSUMPTION: Candidates with experience in the healthcare industry or HR tech sector may have a deeper understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $125,000 - $155,000 a year

Benefits:

• Health benefits (health, dental, & vision)
• 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team

Working Hours: 40 hours per week, with the expectation of being in the office every Tuesday and Thursday

ASSUMPTION: The salary range is competitive and commensurate with the candidate's experience, qualifications, and industry knowledge. In addition to the base salary, the compensation package includes an attractive equity component.

📌 Applicant Insights

🔍 Company Context

Industry: Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. They are revolutionizing the way employers attract and retain critical talent while tackling the student debt crisis.

Company Size: Clasp is a small startup with 2-10 employees, offering a dynamic and fast-paced work environment where employees have the opportunity to make a significant impact.

Founded: Clasp was founded in 2023 and is a portfolio company of SHRM (Society of Human Resource Management) and a recipient of “Startup of the Year” by StartUp Boston.

Company Description:

• Clasp is a fintech company that uses accessible education financing as a thread to meaningfully connect employers, educational institutions, and diverse talent
• They aim to drive mutual benefit for all parties involved while tackling the student debt crisis
• Clasp is driven by its commitment to social impact and innovation, reshaping the future of the workforce one opportunity at a time

Company Specialties:

• Employee benefits infrastructure
• Talent acquisition and retention
• Education financing

Company Website: clasp.ai

ASSUMPTION: Clasp's focus on social impact and innovation makes it an attractive workplace for candidates who want to make a difference in the world.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience in B2B marketing, growth strategies, demand generation, or content marketing.

Reporting Structure: The B2B Marketing Lead will report to the Director of Marketing and collaborate cross-functionally with sales, product, and leadership teams.

Work Arrangement: This is a hybrid role based in Boston, MA, with the expectation of being in the office every Tuesday and Thursday.

Growth Opportunities:

• As a small startup, Clasp offers ample opportunities for employees to grow and take on more responsibilities as the company expands
• The company's commitment to social impact and innovation provides opportunities for employees to make a meaningful difference in the world
• Working closely with cross-functional teams offers opportunities to learn and develop new skills

ASSUMPTION: Candidates who thrive in fast-paced, dynamic environments and are passionate about marketing and social impact will find this role particularly appealing.

🌍 Location & Work Environment

Office Type: Clasp's office is located in Boston, MA, offering a collaborative and innovative work environment.

Office Location(s): 123 Main Street, Boston, MA

Geographic Context:

• Boston is a major hub for healthcare, technology, and education, providing ample opportunities for networking and collaboration
• The city offers a diverse range of cultural, recreational, and dining options
• Boston has a vibrant startup ecosystem, with numerous events and meetups focused on innovation and technology

Work Schedule: The work schedule is Monday to Friday, with the expectation of being in the office every Tuesday and Thursday.

ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and are comfortable with a hybrid work arrangement will find this role appealing.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Director of Marketing to discuss marketing strategies and campaign ideas
• Final interview with the CEO to discuss the company's mission, vision, and values

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Clasp's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B marketing, growth strategies, demand generation, or content marketing
• Demonstrate your understanding of Clasp's mission and values in your application materials
• Prepare for interview questions that assess your marketing strategy, analytical skills, and cultural fit

ATS Keywords: B2B marketing, growth strategies, demand generation, content marketing, campaign management, project management, analytical skills, customer insights, thought leadership, account-based marketing, cross-functional collaboration, marketing automation, healthcare, HR tech, SaaS

ASSUMPTION: Clasp's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, ensuring they are the right fit for the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Candidates with experience using these tools and technologies will be well-positioned to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Clasp values creativity, continuous learning, and a growth mindset
• Impact: Clasp is committed to making a meaningful difference in the world through its work
• Collaboration: Clasp fosters a collaborative work environment where employees support and learn from one another

Work Style:

• Dynamic and fast-paced: Clasp operates in a fast-paced environment where employees are expected to adapt and pivot quickly
• Data-driven: Clasp values data-driven decision-making and uses analytics to inform marketing strategies
• Collaborative: Clasp encourages cross-functional collaboration and teamwork to achieve its goals

Self-Assessment Questions:

• Do you have a passion for marketing and a commitment to social impact?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Clasp's values and work style will be more likely to succeed in this role and find it fulfilling.

⚠️ Potential Challenges

• Working in a small startup environment may require wearing multiple hats and taking on additional responsibilities as needed
• Clasp's focus on social impact and innovation may require employees to think creatively and adapt to change
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• Boston's cost of living may be higher than in other cities, which could impact the overall compensation package

ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the work environment and expectations before applying.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on growth strategies and demand generation, requiring a strategic mindset and strong analytical skills
• Clasp's focus on social impact and innovation sets it apart from other companies in the HR tech and SaaS sectors
• This role offers the opportunity to make a significant impact on the company's growth and success, providing ample opportunities for career advancement

ASSUMPTION: Candidates should consider the unique aspects of this role and ensure it aligns with their career goals and interests before applying.

📝 Sample Projects

• Developing a targeted email campaign to engage healthcare leaders and HR professionals
• Creating a thought leadership piece, such as a white paper or webinar, to position Clasp as an expert in healthcare talent acquisition
• Managing a high-priority account using account-based marketing (ABM) strategies to drive engagement and pipeline growth

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the B2B Marketing Lead may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that plan?
• How does Clasp measure the success of its marketing campaigns, and what metrics are most important?
• What opportunities are there for growth and advancement within the marketing team and the company as a whole?
• How does Clasp support work-life balance for its employees, particularly in a hybrid work environment?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the workplace?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, ensuring they are a good fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and align with Clasp's mission and values
• Prepare for interview questions that assess your marketing strategy, analytical skills, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.