📌 Core Information
🔹 Job Title: B2B Marketing Lead
🔹 Company: MyFitnessPal
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining key enablement materials for advertisers and partners
- Collaborating with sales, partnerships, and marketing teams to support marketing initiatives
- Ensuring brand consistency across all external-facing B2B materials
- Managing cross-functional stakeholder needs and providing creative feedback
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively collaborate with multiple teams and manage various projects.
📋 Key Responsibilities
✅ Advertiser Enablement: Own and update advertising specs documentation, partner with sales to craft custom marketing playbooks, and identify new marketing placement options.
✅ Post-Sales Creative Management: Serve as the main marketing point of contact for advertisers post-contract, guide advertisers through the asset submission process, and provide creative feedback to ensure campaigns align with brand standards.
✅ Partnerships Enablement: Work closely with the Partnerships team to build scalable toolkits, onboarding materials, and co-branded marketing assets, and identify opportunities to increase engagement and value for partners.
✅ Cross-Functional Collaboration: Create and maintain marketing sections of sales toolkits, plan marketing events, work with the content team to surface opportunities, and collaborate across marketing teams, product, and legal to ensure consistency and compliance.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, requiring strong communication and project management skills to balance multiple priorities and stakeholder needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8 years of experience in Brand Marketing, B2B marketing, sales enablement, or partnerships marketing within a tech, health & wellness, or advertising environment
Required Skills:
- Proven experience creating marketing toolkits, advertiser creative, or sales collateral
- Strong project management skills and attention to detail
- Excellent written and verbal communication skills
- Ability to work cross-functionally and manage multiple stakeholder needs
Preferred Skills:
- Experience working with fitness, health, or wellness brands
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the fitness or wellness industry may be beneficial for understanding the target audience and creating relevant marketing materials.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager role with 6-8 years of experience in the tech industry)
Benefits:
- Face-to-Face Connections: Opportunities to meet and connect with team members in person
- Flexibility At Its Best: Flexible time-off policy and work on your own terms with Responsible Time Off benefit
- Give Back: 2 volunteer days per calendar year to support what matters most to you
- Mentorship Program: Mentorship opportunities to help you scale your skills and propel your growth
- Family-Friendly Support: Paid maternity and paternity leave, and comprehensive assistance for fertility-related matters
- Wellness Comes First: Monthly Wellness Allowance to focus on physical and mental well-being, including dedicated mental health days
- Celebrate Greatness: Reward and recognition platform to acknowledge exceptional contributions
- Elevate Your Health & Fitness: Access to MyFitnessPal Premium
- Unlock Your Potential: Virtual learning and development library and training opportunities
- Championing Inclusion: Dedicated DEI Committee actively fostering a diverse and inclusive workplace
- Healthcare Matters: Competitive medical, dental, and vision benefits
- Secure Your Future: Retirement savings program with competitive employer match
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. Actual salary may vary based on factors such as performance, location, and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: MyFitnessPal operates in the health and wellness industry, focusing on nutrition, fitness, and weight loss. The company provides powerful tools to help users track meals and physical activity, enabling them to live healthier lives.
Company Size: MyFitnessPal has 51-200 employees, which means the company is mid-sized and offers opportunities for collaboration and growth within a structured environment.
Founded: MyFitnessPal was founded in 2005 and has since grown to become a leading fitness and wellness platform, with millions of users worldwide.
Company Description:
- MyFitnessPal provides powerful tools for tracking meals and physical activity, helping users make healthier choices and achieve their fitness goals
- The company fosters a collaborative and inclusive environment, celebrating the unique perspectives that each employee brings to the table
- MyFitnessPal is committed to diversity, equity, and inclusion, with initiatives aimed at promoting a diverse and inclusive workplace
Company Specialties:
- Nutrition
- Fitness
- Health
- Weight Loss
- Wellness
Company Website: http://www.myfitnesspal.com
ASSUMPTION: MyFitnessPal's focus on health and wellness makes it an attractive employer for individuals passionate about fitness, nutrition, and overall well-being. The company's commitment to diversity, equity, and inclusion creates an inclusive work environment that values and celebrates individual differences.
📊 Role Analysis
Career Level: This role is at the manager level, requiring a balance of strategic thinking, project management, and cross-functional collaboration to drive marketing initiatives and ensure brand consistency.
Reporting Structure: The B2B Marketing Lead reports directly to the Director of Brand Marketing and works closely with various teams, including sales, partnerships, and marketing.
Work Arrangement: This role is hybrid, offering a combination of remote work and in-person collaboration with team members. The specific work arrangement may vary based on the employee's needs and the team's requirements.
Growth Opportunities:
- Expanding one's marketing expertise within the health and wellness industry
- Developing leadership skills through cross-functional collaboration and team management
- Potential career progression into senior marketing roles or other leadership positions within the company
ASSUMPTION: This role offers significant growth opportunities for individuals looking to expand their marketing expertise within the health and wellness industry and develop their leadership skills through cross-functional collaboration.
🌍 Location & Work Environment
Office Type: MyFitnessPal has a hybrid work environment, offering both remote and in-person work options.
Office Location(s): Austin, TX (Headquarters)
Geographic Context:
- Austin, TX, is known for its vibrant tech industry, with a strong focus on health and wellness startups
- The city offers a high quality of life, with numerous outdoor activities, cultural attractions, and a thriving food scene
- Austin's central location in the United States makes it an ideal hub for remote work and collaboration with team members across the country
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: MyFitnessPal's hybrid work environment allows employees to balance the benefits of remote work with the advantages of in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Director of Brand Marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with MyFitnessPal's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns, toolkits, or collateral to showcase your creativity and problem-solving abilities
- Research MyFitnessPal's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: B2B Marketing, Brand Marketing, Sales Enablement, Partnerships Marketing, Project Management, Marketing Toolkits, Advertiser Creative, Sales Collateral, Cross-Functional Collaboration
ASSUMPTION: MyFitnessPal's interview process focuses on assessing candidates' marketing expertise, strategic thinking, and cultural fit, with a strong emphasis on behavioral and skills-based interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies required for this role may vary based on MyFitnessPal's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Live Good Health: MyFitnessPal prioritizes the well-being of its employees and encourages a healthy work-life balance
- Celebrate Greatness: The company recognizes and rewards exceptional contributions from its employees
- Unlock Your Potential: MyFitnessPal invests in the growth and development of its team members
Work Style:
- Collaborative: MyFitnessPal fosters a collaborative work environment, encouraging team members to work together to achieve common goals
- Inclusive: The company values diversity and promotes an inclusive work environment where everyone feels respected and valued
- Adaptable: MyFitnessPal's hybrid work environment requires employees to be adaptable and comfortable working in both remote and in-person settings
Self-Assessment Questions:
- Do you align with MyFitnessPal's core values, particularly Live Good Health, Celebrate Greatness, and Unlock Your Potential?
- Are you comfortable working in a hybrid work environment, balancing remote work and in-person collaboration?
- Do you thrive in a collaborative, inclusive work environment where your unique perspective is valued and celebrated?
ASSUMPTION: MyFitnessPal's focus on well-being, collaboration, and inclusivity creates an attractive work environment for candidates seeking a supportive and engaging workplace that prioritizes their personal and professional growth.
⚠️ Potential Challenges
- Managing multiple stakeholder needs and balancing competing priorities
- Ensuring brand consistency across various external-facing B2B materials
- Keeping up with industry trends and best practices in marketing and advertising
- Adapting to a hybrid work environment and balancing remote work with in-person collaboration
ASSUMPTION: The B2B Marketing Lead role presents unique challenges related to cross-functional collaboration, brand management, and adaptability in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other B2B Marketing roles, this position places a greater emphasis on partnerships enablement and cross-functional collaboration
- Within the health and wellness industry, MyFitnessPal's focus on nutrition, fitness, and weight loss sets it apart from other companies
- Career progression in this role may involve expanding into senior marketing roles or other leadership positions within the company
ASSUMPTION: The B2B Marketing Lead role at MyFitnessPal offers a unique blend of marketing expertise, cross-functional collaboration, and industry-specific context, making it an attractive opportunity for candidates seeking to grow their careers in the health and wellness industry.
📝 Sample Projects
- Developing a comprehensive advertiser creative guide for MyFitnessPal's advertising platform
- Creating co-branded marketing materials for a strategic partnership with a leading fitness brand
- Managing the creative approval process for a high-profile advertising campaign with a major retailer
ASSUMPTION: The specific projects required for this role may vary based on MyFitnessPal's current marketing initiatives and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does the B2B Marketing team collaborate with other departments, such as sales, partnerships, and product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MyFitnessPal support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the B2B Marketing team, and how can this role help address them?
- How does MyFitnessPal foster a culture of inclusivity and diversity within its marketing team?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to manage cross-functional stakeholder needs and create marketing toolkits, advertiser creative, or sales collateral
- Prepare examples of your past marketing campaigns, toolkits, or collateral to showcase your creativity and problem-solving abilities
- Research MyFitnessPal's brand and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
