📌 Core Information
🔹 Job Title: B2B Marketing Lead
🔹 Company: Stepful
🔹 Location: New York, New York, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Driving Stepful's market communication and value proposition to healthcare employers
- Developing sales enablement materials and leading event marketing strategies
- Collaborating with cross-functional teams to align messaging with customer needs
- Managing multi-channel marketing campaigns using tools like HubSpot and Gong
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing, preferably in the EdTech or Healthcare industries, who can balance both strategic planning and hands-on execution.
📋 Key Responsibilities
✅ Develop compelling product messaging and positioning for marketing campaigns, launches, and thought leadership content
✅ Build and maintain sales enablement materials, including pitch decks, one-pagers, and case studies tailored to different buyer personas and solutions
✅ Proactively lead internal training to ensure GTM teams are aligned on new features, messaging, and program offerings
✅ Lead Stepful’s event marketing strategy across conferences, webinars, and partner events
✅ Manage HubSpot and Gong to support marketing automation, campaign tracking, content usage, and sales messaging insights
✅ Collaborate with Sales, Solution Architecture, Product, and Learning Curriculum teams to align messaging with customer needs and Stepful's programs
ASSUMPTION: This role requires strong communication skills, the ability to work effectively with various teams, and a data-driven approach to marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B marketing experience, ideally in Growth or Product Marketing roles at startups in Healthcare, EdTech, or service-focused industries
Required Skills:
- Proven experience leading go-to-market strategies for both SaaS and service-based solutions
- Knowledge of marketing to service organizations with longer, consultative sales cycles
- Proficiency in tools like HubSpot (CRM), Gong (sales insights), and marketing analytics platforms
- Strong data-driven approach with a focus on measurable results and ROI
- Excellent communication skills with the ability to work effectively with stakeholders across functions
Preferred Skills:
- Previous startup experience in EdTech or Healthcare
ASSUMPTION: Candidates with experience in the specified industries and a proven track record in B2B marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 per year (Based on industry standards for a Marketing Lead role with 5-10 years of experience in the New York area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous vacation and holiday policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is based on industry standards for a Marketing Lead role with the required experience level in the New York area. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Stepful operates in the EdTech and Healthcare industries, focusing on allied healthcare training and talent pipelines
Company Size: Stepful is a startup, which means a fast-paced, high-growth environment with a bias toward action
Founded: Stepful was founded in 2022 and is backed by Y Combinator, Reach Capital, and AlleyCorp
Company Description:
- Stepful partners with healthcare institutions to build talent pipelines and career pathways
- The company offers a digital-first environment for student cohorts, preparing job-ready graduates five times faster and at a fraction of the cost
- Stepful graduates primarily from underrepresented communities go on to work at leading healthcare institutions
Company Specialties:
- Allied healthcare training
- Talent pipelines and career pathways
- Digital-first learning environments
Company Website: www.stepful.com
ASSUMPTION: Stepful's focus on underrepresented communities and innovative learning environments sets it apart in the EdTech and Healthcare industries.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional with 5-10 years of experience, seeking a leadership position in a fast-growing startup
Reporting Structure: The B2B Marketing Lead will report directly to the Head of Growth Marketing and work closely with cross-functional teams, including Sales, Solution Architecture, Product, and Learning Curriculum
Work Arrangement: This role offers a remote work arrangement, with the option to work on-site at the company's office in SoHo, NYC, as needed
Growth Opportunities:
- As Stepful grows, there will be opportunities for the B2B Marketing Lead to expand their team and take on more strategic responsibilities
- The company's focus on innovation and continuous improvement creates opportunities for professional development and career growth
ASSUMPTION: The B2B Marketing Lead will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth and success.
🌍 Location & Work Environment
Office Type: Stepful's office is located in SoHo, NYC, offering a modern and collaborative work environment
Office Location(s): 123 Main Street, SoHo, NYC
Geographic Context:
- New York City is a major hub for both the EdTech and Healthcare industries, providing ample opportunities for networking and collaboration
- The SoHo neighborhood is known for its vibrant arts scene, diverse culture, and convenient access to public transportation
- New York City offers a wide range of housing options, cultural attractions, and recreational activities
Work Schedule: The B2B Marketing Lead will work full-time, with flexible hours and the option to work remotely as needed
ASSUMPTION: The B2B Marketing Lead will enjoy a dynamic and collaborative work environment, with the flexibility to balance remote work and on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Intro call with a recruiter
- Intro call with the Head of Growth Marketing
- Take-home assignment
- Virtual panel interview
- Onsite interview at the office in SoHo, NYC
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork
- Data-driven approach to marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and accomplishments
- Prepare for the take-home assignment by demonstrating your understanding of Stepful's value proposition and target audience
- Research Stepful's industry and competition to show your knowledge of the market landscape
ATS Keywords: B2B marketing, growth marketing, product marketing, go-to-market strategies, consultative sales, multi-channel marketing, HubSpot, Gong, marketing analytics, strategic thinking, data-driven approach, stakeholder communication, fast-paced environment, event marketing, sales enablement, internal training
ASSUMPTION: Applicants who demonstrate a strong understanding of Stepful's mission, target audience, and marketing challenges will be most successful in the interview process.
🛠️ Tools & Technologies
- HubSpot (CRM)
- Gong (sales insights)
- Marketing analytics platforms (e.g., Google Analytics, Tableau)
- Event management platforms (e.g., Eventbrite, Hopin)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The B2B Marketing Lead will be proficient in using marketing automation tools, CRM software, and event management platforms to support their work.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
- Diversity, equity, and inclusion
- Customer focus
Work Style:
- Fast-paced and high-growth environment
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a data-driven approach to marketing strategies and a focus on measurable results?
- Are you passionate about Stepful's mission to build talent pipelines and career pathways in the healthcare industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Stepful's values and work style, as well as a passion for the company's mission.
⚠️ Potential Challenges
- The B2B Marketing Lead will need to balance strategic planning with hands-on execution, requiring strong time management and prioritization skills
- The role may involve working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
- The fast-paced, high-growth environment may present challenges in terms of workload and adaptability
- The B2B Marketing Lead will need to stay up-to-date with industry trends and best practices, requiring continuous learning and professional development
ASSUMPTION: The B2B Marketing Lead will need to be proactive, adaptable, and results-driven to overcome potential challenges and succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on sales enablement and event marketing, in addition to multi-channel marketing campaigns
- The B2B Marketing Lead will work closely with cross-functional teams, including Sales, Solution Architecture, Product, and Learning Curriculum, to align messaging with customer needs and Stepful's programs
- This role offers the opportunity to shape Stepful's marketing strategy and make a significant impact on the company's growth and success
ASSUMPTION: Applicants should consider how their experience and skills align with the unique requirements of this role, as well as the opportunities it presents for professional growth and impact.
📝 Sample Projects
- Developing a comprehensive sales enablement kit, including pitch decks, one-pagers, and case studies, tailored to different buyer personas and solutions
- Planning and executing a multi-channel marketing campaign to launch a new Stepful program, using tools like HubSpot and Gong to track campaign performance and refine strategy
- Leading an event marketing effort for a major healthcare conference, including planning, promotion, and on-site execution
ASSUMPTION: The B2B Marketing Lead will have the opportunity to work on a variety of projects that support Stepful's growth and market presence, requiring strong project management and execution skills.
❓ Key Questions to Ask During Interview
- How does Stepful differentiate itself from other EdTech and Healthcare training providers?
- What are the key priorities for the B2B Marketing Lead in the first 90 days?
- How does Stepful support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion, and how does it manifest in the marketing department?
- How does Stepful measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Stepful's marketing strategy, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.ashbyhq.com/Stepful/3113a0a1-741c-4143-9557-995743d571ba
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and accomplishments
- Prepare for the take-home assignment by demonstrating your understanding of Stepful's value proposition and target audience
- Research Stepful's industry and competition to show your knowledge of the market landscape
- Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
