📌 Core Information
🔹 Job Title: B2B Marketing Lead
🔹 Company: Octopus Energy Group
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing Octopus Electroverse for Business product through strategic B2B campaigns
- Leading on B2B SEO and content strategy, with experience on SEMrush preferred
- Creating engaging content and copy for existing and potential fleets/businesses
- Curating Electroverse for Business event calendar and enhancing public presence
- Collaborating with cross-functional teams to create meaningful video content and web design
- Building brand awareness through social media strategy on LinkedIn
- Staying up-to-date with industry and digital trends to drive growth
ASSUMPTION: This role requires a generalist marketing background with a strong focus on B2B, digital marketing, and content strategy. Experience in the electric vehicle industry is not required but a keen interest is essential.
📋 Key Responsibilities
✅ Create, curate, and manage strategic B2B campaigns in the UK and abroad
✅ Lead on B2B SEO and content strategy, conducting regular keyword research and planning content accordingly
✅ Create exciting content and copy to engage with existing and potential fleets/businesses
✅ Curate the Electroverse for Business event calendar, organizing events, partnering with stakeholders, and seeking opportunities for branding
✅ Help create meaningful and engaging video content for use across different platforms
✅ Help curate the content calendar and quarterly e-newsletter
✅ Be a guardian and champion of Octopus Electroverse for Business public presence and tone of voice
✅ Work with Electroverse web, design, and ops teams to enhance the Electroverse for Business website and create new content and visuals for social media
✅ Work with the Marketing Specialist to build brand awareness through a robust social media strategy on LinkedIn
✅ Think creatively about how Electroverse for Business can be a bigger and better part of the EV ecosystem
✅ Stay up-to-date with the latest industry and digital trends
✅ Help with wider tasks as Electroverse for Business launches in more countries
ASSUMPTION: This role requires a proactive and hands-on approach, with a focus on driving growth and engagement through strategic marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, with a focus on digital marketing and content strategy
Required Skills:
- Proven experience in growing a B2B brand through strong storytelling and narrative-led marketing and PR
- Experience in events, strategically planning and executing events to promote brand awareness, generate leads, and foster customer loyalty
- Strong digital marketing skills, including engagement stats, click-through rates, SEO strategy, and campaign management (LinkedIn Ads, Google Ads, PPC, etc.)
- Excellent understanding of audience, writing styles, and tone of voice
- Willingness to dive into the detail to enhance understanding and use that to help customers
- Experience in growing and engaging a community, understanding the needs/wants of targeted demographics
- Strong people skills and ability to engage and work with a diverse group of individuals
- Genuine passion for building a green product and decarbonizing the planet
- Interest in learning about the electric vehicle industry
Preferred Skills:
- Experience with SEMrush or similar SEO tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on digital marketing and content strategy. Experience in the electric vehicle industry is not required but a keen interest is essential.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for a mid-level marketing role in London)
Benefits:
- Competitive pension and bonus scheme
- Private healthcare and dental insurance
- Life assurance and income protection
- 25 days' annual leave, plus bank holidays
- Flexible working hours and remote work options
- Cycle to work scheme and season ticket loan
- Employee assistance program and mental health support
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in London. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on renewable energy and sustainability
Company Size: Medium (1,001-5,000 employees), offering a collaborative and innovative work environment
Founded: 2011, with a mission to make a big green dent in the universe by building a truly sustainable energy system globally
Company Description:
- Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero
- Focused on making power greener, smarter, and more affordable for everyone through transformative tech and outrageous customer service
- Committed to providing equal opportunities, an inclusive work environment, and fairness for everyone
Company Specialties:
- Renewable energy
- Sustainability
- Utilities
- Electric vehicles
- Technology
Company Website: http://octopus.energy/careers
ASSUMPTION: Octopus Energy Group is a mission-driven company focused on sustainability and innovation in the renewable energy sector. They offer a collaborative and inclusive work environment with a strong focus on customer service.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and development within the company
Reporting Structure: The B2B Marketing Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including product, development, commercial, operations, and partnerships
Work Arrangement: On-site, with flexible remote work options available
Growth Opportunities:
- As Octopus Energy Group continues to expand, there may be opportunities for the B2B Marketing Lead to take on additional responsibilities or move into a management role
- The company offers a competitive pension and bonus scheme, as well as opportunities for professional development and training
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on innovative and impactful projects in the renewable energy sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and a focus on employee well-being
Office Location(s): 1 Upper James Street, London, England W1F 9DE, GB
Geographic Context:
- London is a vibrant and multicultural city with a thriving tech and renewable energy scene
- The office is located in the heart of London's West End, with easy access to public transportation and nearby amenities
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The office environment at Octopus Energy Group is modern, collaborative, and focused on employee well-being. London offers a vibrant and multicultural work environment with a thriving tech and renewable energy scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the team
- Final interview with the Head of Marketing or another senior member of the team
Key Assessment Areas:
- Marketing and digital marketing skills
- Content strategy and SEO experience
- Event planning and management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any experience in the electric vehicle industry or related fields
- Be prepared to discuss your approach to B2B marketing, content strategy, and event planning, as well as your understanding of the electric vehicle industry and Octopus Energy Group's mission
- Demonstrate your creativity, proactivity, and ability to work collaboratively with cross-functional teams
ATS Keywords: B2B marketing, digital marketing, content strategy, SEO, event planning, electric vehicles, renewable energy, sustainability, customer engagement, brand awareness
ASSUMPTION: The application process at Octopus Energy Group is designed to assess candidates' marketing and digital marketing skills, as well as their cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEMrush (preferred)
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
- Event management software (e.g., Eventbrite, Cvent)
- Content management systems (e.g., WordPress, HubSpot)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: The B2B Marketing Lead will be expected to have experience with relevant marketing and digital marketing tools and technologies, with a preference for experience with SEMrush or similar SEO tools.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Make a big green dent in the universe
- Be brilliant at the basics
- Take ownership
- Be curious and challenge the norm
- Collaborate and be a team player
- Be an expert in your field
- Be humble and hungry
- Make it fun
Work Style:
- Collaborative and team-oriented
- Proactive and innovative
- Focused on driving growth and engagement
- Data-driven and results-oriented
- Committed to sustainability and making a positive impact
Self-Assessment Questions:
- How do your personal values align with Octopus Energy Group's company values?
- How do you approach B2B marketing and content strategy, and how have you applied these skills in previous roles?
- How do you stay up-to-date with industry and digital trends, and how have you applied this knowledge in previous roles?
- How do you approach event planning and management, and how have you ensured the success of events in previous roles?
- How do you work collaboratively with cross-functional teams, and how have you driven growth and engagement through strategic marketing campaigns in previous roles?
ASSUMPTION: Octopus Energy Group values candidates who are passionate about sustainability, proactive, and collaborative, with a strong focus on driving growth and engagement through strategic marketing campaigns.
⚠️ Potential Challenges
- Working in a fast-paced and rapidly growing industry, with a need to stay up-to-date with the latest trends and technologies
- Balancing multiple responsibilities and priorities, with a focus on driving growth and engagement through strategic marketing campaigns
- Collaborating effectively with cross-functional teams, including product, development, commercial, operations, and partnerships
- Managing a lean marketing team for a product with an international outlook, requiring a proactive and hands-on approach
ASSUMPTION: The B2B Marketing Lead will face challenges related to working in a fast-paced and rapidly growing industry, as well as balancing multiple responsibilities and priorities. Effective collaboration and communication with cross-functional teams will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position has a stronger focus on digital marketing, content strategy, and event planning, with a preference for experience with SEMrush or similar SEO tools
- This role is unique in its focus on the electric vehicle industry and Octopus Energy Group's mission to make a big green dent in the universe through renewable energy and sustainability
- As a mid-level role, this position offers opportunities for growth and development within the company, with the chance to take on additional responsibilities or move into a management role
ASSUMPTION: This role is unique in its focus on the electric vehicle industry and Octopus Energy Group's mission to make a big green dent in the universe through renewable energy and sustainability. Compared to other B2B marketing roles, this position has a stronger focus on digital marketing, content strategy, and event planning, with a preference for experience with SEMrush or similar SEO tools.
📝 Sample Projects
- Developing and executing a strategic B2B marketing campaign to launch a new product or service in the electric vehicle industry
- Conducting keyword research and planning content accordingly to improve SEO and drive organic traffic to the Octopus Electroverse for Business website
- Creating engaging and informative content for existing and potential fleets/businesses, including blog posts, case studies, and whitepapers
- Curating and managing the Electroverse for Business event calendar, including organizing events, partnering with key stakeholders, and seeking opportunities for branding
- Collaborating with cross-functional teams to create meaningful and engaging video content for use across different platforms, including social media, the Octopus Electroverse for Business website, and events
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and initiatives they may be involved in as the B2B Marketing Lead at Octopus Energy Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Octopus Electroverse for Business, and how will my work contribute to the company's mission and goals?
- What are the key challenges facing the Electroverse for Business product, and how can my marketing expertise help address these challenges?
- How does the marketing team at Octopus Energy Group collaborate with other departments, such as product, development, commercial, operations, and partnerships?
- What opportunities are there for professional development and growth within the company, and how does the company support the growth and development of its employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's mission and goals, and the opportunities for professional development and growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any experience in the electric vehicle industry or related fields
- Prepare for your phone or video call with the hiring manager by researching Octopus Energy Group's mission, values, and the electric vehicle industry
- Prepare for your in-person or virtual interview with the hiring manager and a member of the team by practicing your responses to common marketing and digital marketing interview questions
- Follow up with the hiring manager or a member of the team within 24 hours of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
