B2B Marketing Lead

📌 Core Information

🔹 Job Title: B2B Marketing Lead

🔹 Company: Lawhive

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Pioneering and executing cutting-edge B2B demand generation strategies
• Crafting compelling content to enhance brand visibility and generate quality leads
• Building and scaling digital presence, with a focus on LinkedIn, to drive demand
• Establishing relationships with trusted publications and influential voices
• Designing and executing high-impact in-person events to create pipeline opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2B marketing, particularly targeting professional service providers.

📋 Key Responsibilities

✅ Pioneer and execute cutting-edge B2B demand generation strategies that enhance brand visibility and generate quality leads

✅ Craft compelling written and video content that addresses lawyers at each stage of their decision-making journey

✅ Build and execute a standout personality-led content strategy that transforms our team's expertise into content that positions Lawhive as the #1 voice in legal tech

✅ ... (Continue with all responsibilities from original description)

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of B2B marketing experience, preferably in legal or professional services

Required Skills:

• Proven ability to build and implement demand generation strategies
• Excellent communication and project management capabilities
• Strong analytical skills with experience in campaign optimization and ROI measurement
• Expertise in social media marketing, with a strong focus on LinkedIn

Preferred Skills:

• Experience working in a fast-paced startup environment
• Knowledge of the legal industry

ASSUMPTION: Candidates with experience in account-based marketing and marketing automation tools will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a B2B Marketing Lead with 7+ years of experience in London)

Benefits:

• 34 Holidays (25 days annual leave + your birthday off + bank hols in England)
• Equity (Share Options)
• Pension
• Regular team building activities, socials, and annual retreat!
• 20% off legal fees through Lawhive

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for event attendance and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for a B2B Marketing Lead with the required experience level in London. The actual salary may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Technology

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Lawhive is an online platform for consumers and small businesses to get legal help at a fraction of the cost of a law firm
• The platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer specifically built for consumer legal work
• Lawhive is backed by top US and UK VC funds, including Google Ventures, Balderton Capital, and TQ Ventures

Company Specialties:

• Legal Tech
• SaaS
• Law Practice

Company Website: lawhive.co.uk

ASSUMPTION: Lawhive is a fast-growing startup with a mission to make legal services more accessible and affordable. They prioritize innovation, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth as the company expands

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: On-site (Hybrid), with flexibility for remote work as needed

Growth Opportunities:

• As Lawhive grows, there will be opportunities to expand the marketing team and take on more strategic responsibilities
• Potential to work closely with the founding team and influence the company's growth trajectory
• Chance to gain experience in a fast-paced, dynamic startup environment

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy for a disruptive legal tech startup and make a significant impact on its growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving legal and tech industry
• The office is located in a central, easily accessible area with plenty of amenities nearby
• Lawhive offers a hybrid work arrangement, allowing employees to balance on-site collaboration with remote work

Work Schedule: Typical office hours with flexibility for event attendance and project deadlines

ASSUMPTION: Lawhive's office environment is designed to foster collaboration, creativity, and work-life balance, with a focus on supporting employees' well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the VP of Marketing and other team members
• Case study or presentation preparation and delivery
• Final interview with the founding team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Content creation and storytelling abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Lawhive's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Lawhive's mission, values, and target audience to demonstrate your understanding of the company and its goals

ATS Keywords: B2B Marketing, Demand Generation, Content Strategy, Social Media Marketing, Thought Leadership, Event Management, Analytical Skills, Project Management, Legal Industry Knowledge, Account-Based Marketing, Marketing Automation, Relationship Building, Lead Scoring, ROI Measurement

ASSUMPTION: Lawhive's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. They value candidates who are passionate about their mission and eager to make an impact.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Lawhive uses a range of marketing tools and technologies to streamline workflows, improve collaboration, and enhance the effectiveness of their marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing circumstances?
• How do you approach building and maintaining relationships with key stakeholders, both internal and external?

ASSUMPTION: Lawhive values candidates who are adaptable, proactive, and passionate about their work. They look for individuals who can thrive in a fast-paced, dynamic startup environment and contribute to the company's growth and success.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a fast-paced startup environment
• Adapting to the unique challenges and regulations of the legal industry
• Managing a hybrid work arrangement and fostering collaboration among remote team members
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field

ASSUMPTION: Lawhive's B2B Marketing Lead role presents unique challenges and opportunities for growth. Successful candidates will be able to navigate these challenges and make a significant impact on the company's success.

📈 Similar Roles Comparison

• Unlike traditional law firms, Lawhive combines human lawyers with AI technology to provide more accessible and affordable legal services
• As a startup, Lawhive offers a dynamic and fast-paced work environment with opportunities for growth and impact
• Compared to other B2B marketing roles, this position requires a strong understanding of the legal industry and its unique challenges

ASSUMPTION: Lawhive's B2B Marketing Lead role is unique in its focus on the legal tech industry and its commitment to making legal services more accessible and affordable. Candidates should be prepared to adapt their marketing strategies to this unique context.

📝 Sample Projects

• Developing and executing a multi-channel content strategy to position Lawhive as the #1 voice in legal tech
• Creating and implementing a demand generation campaign to drive brand awareness and generate quality leads among legal professionals
• Designing and executing a high-impact in-person event to showcase Lawhive's platform and connect with potential clients

ASSUMPTION: Lawhive's B2B Marketing Lead will have the opportunity to work on a variety of projects that showcase their strategic thinking, creativity, and analytical skills. These projects will play a critical role in driving the company's growth and success.

❓ Key Questions to Ask During Interview

• How does Lawhive plan to expand its platform and services in the coming years?
• What are the key priorities for this role in the first 90 days?
• How does Lawhive support the professional development and growth of its employees?
• What are the most significant challenges facing the legal industry, and how does Lawhive plan to address them?
• How does Lawhive foster collaboration and communication among its remote and on-site team members?

ASSUMPTION: Candidates should use the interview process to assess Lawhive's long-term vision, company culture, and opportunities for growth and development. They should also be prepared to discuss their own career goals and how this role can help them achieve them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Lawhive's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Lawhive's mission, values, and target audience to demonstrate your understanding of the company and its goals
• Follow up with Lawhive's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.