B2B Marketing Manager

📌 Core Information

🔹 Job Title: B2B Marketing Manager

🔹 Company: Duda

🔹 Location: Tel Aviv, Tel Aviv District, Israel

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving impact in mid-market and enterprise segments through messaging, content, campaigns, and events
• Generating MQLs, SQLs, and meaningful engagement with key accounts
• Collaborating cross-functionally with content, design, product marketing, and sales teams
• Managing campaign budgets, vendors, and quarterly plans independently

ASSUMPTION: This role requires a high level of ownership, collaboration, and adaptability to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans to drive MQLs, SQLs, and support pipeline growth

✅ Lead campaign development, from messaging to creative execution, ensuring alignment with brand and business objectives

✅ Plan and execute presence at industry events and conferences, including pre-event planning, logistics, messaging, and post-event follow-up

✅ Lead targeted marketing efforts within key accounts and segments, including ABM initiatives in partnership with Sales

✅ Analyze campaign performance and optimize programs to improve results

✅ Collaborate cross-functionally to support product launches, customer marketing, and sales enablement initiatives

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of B2B SaaS marketing experience, ideally in a high-growth or startup environment

Required Skills:

• Proven success in driving qualified leads (MQLs/SQLs) and meaningful account engagement through marketing initiatives
• Experience managing event and conference marketing, from planning through to lead capture and follow-up
• Hands-on experience with marketing and CRM tools such as HubSpot, Salesforce
• Strong project management skills and ability to work cross-functionally in a fast-paced environment
• Ability to manage vendors and budgets independently
• Strong storytelling and communication skills, with a clear understanding of how to adapt messaging by persona and funnel stage
• Fluent in English - preference for native-level
• Strong organizational skills and attention to detail

Preferred Skills:

• Experience with AI-powered marketing tools
• Familiarity with the software development industry

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving leads and engagement will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Israel, the estimated salary range for this position is ₪250,000 - ₪350,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2009

Company Description:

• Duda is a leading white label web building platform for digital agencies, SaaS platforms, and web professionals offering web design services to SMBs.
• The company offers an industry-leading AI Assistant and advanced API-driven automation workflows, enabling web professionals to build pixel-perfect, feature-rich websites efficiently and at scale.
• Duda is trusted by more than 20,000 organizations to build 1 million active websites and counting.

Company Specialties:

• Responsive website development
• Responsive website optimization
• Responsive website builder
• Website builder
• Mobile website builder
• Website reseller
• Agency website builder
• AI-powered website builder
• Agency growth
• Agency productivity
• Website builder for SaaS
• Low-code no-code website builder
• And content management system

Company Website: https://www.duda.co/

ASSUMPTION: Duda's focus on AI-powered tools and automation workflows sets it apart in the web building platform industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the VP of Growth Marketing

Work Arrangement: On-site with the option to work remotely one day per week

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior marketing role
• Opportunity to work on high-impact campaigns and make a significant contribution to the company's growth
• Chance to collaborate with cross-functional teams and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology

Office Location(s): Tel Aviv, Israel

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry
• The office is located in the heart of Tel Aviv, with easy access to public transportation and amenities
• The city offers a high quality of life, with a Mediterranean climate, rich cultural scene, and diverse culinary options

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The Tel Aviv office provides a dynamic, collaborative work environment that fosters innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the VP of Growth Marketing
• Case study presentation or assignment
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Research Duda's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: B2B marketing, campaign development, event marketing, lead generation, content marketing, project management, CRM tools, digital marketing, storytelling, communication skills, account engagement, budget management, collaboration, analytical skills, resourcefulness, attention to detail

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• LinkedIn, Meta, and Google Ads
• Event management platforms (e.g., Bizzabo, Hopin)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, events, and projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to marketing and decision-making?
• Are you adaptable and able to pivot quickly when priorities change?

ASSUMPTION: Candidates who are a strong cultural fit with Duda's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment that may require frequent adjustments to plans and priorities
• Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
• Adapting to a new work environment and culture, potentially requiring some initial adjustment period

ASSUMPTION: These challenges are inherent to the role and the work environment, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on B2B marketing and account engagement
• This role offers the opportunity to work on high-impact campaigns and make a significant contribution to the company's growth
• Career progression in this role could lead to a senior marketing position, with increased responsibility and influence

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive MQLs and SQLs for a new product launch
• Planning and executing an industry event or conference, including pre-event planning, logistics, messaging, and post-event follow-up
• Leading an ABM initiative in partnership with Sales to engage and nurture key accounts

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate will be expected to manage in this role.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and functions within the organization?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Duda support the professional development and growth of its marketing team members?
• What is the company's long-term vision for this role and the marketing team?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as the company's long-term vision for the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Research Duda's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.