B2B Marketing Manager

📌 Core Information

🔹 Job Title: B2B Marketing Manager

🔹 Company: Sertis

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing B2B marketing strategies to increase brand engagement and generate sales leads
• Executing marketing plans with a focus on events, content creation, and coordination with Andersen Consulting Marketing teams
• Working with creative teams to produce high-quality marketing content
• Using data-driven insights to shape marketing strategies and monitor KPIs
• Collaborating with teams to develop presentation materials and product videos/demos

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently towards KPIs.

📋 Key Responsibilities

✅ Develop and implement B2B marketing strategies to increase brand engagement and generate sales leads

✅ Execute marketing plans with a focus on events, content creation, and coordination with Andersen Consulting Marketing teams

✅ Work with creative teams to produce high-quality marketing content

✅ Use data-driven insights to shape marketing strategies and monitor KPIs

✅ Collaborate with teams to develop presentation materials and product videos/demos

✅ Keep the company website current and accurate

✅ Coordinate with Andersen Consulting Marketing teams to further objectives

ASSUMPTION: This role requires strong project management skills and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing from a leading university

Experience: Minimum of 5 years of experience in a B2B marketing leadership role with a background in Tech or Professional Services Marketing

Required Skills:

• Proven experience in B2B marketing strategy and planning
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills in English
• Familiarity with marketing tools, social media platforms, and analytics software
• Ability to work independently and drive results

Preferred Skills:

• Fluency in additional languages
• Experience working with creative teams and agencies
• Knowledge of the AI/IT industry and trends

ASSUMPTION: Candidates with experience in the AI/IT industry and familiarity with marketing automation tools may be preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a B2B Marketing Manager with 5-10 years of experience in Bangkok, the estimated salary range is THB 1,500,000 - 2,500,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Commission scheme based on deals closed
• Working and learning from industry experts
• High-performance culture with opportunities for growth and development
• Amazing colleagues and company social outings
• Frontier of innovation in the AI industry
• Working on meaningful solutions that solve real-life problems
• A/B testing approach to focus on getting things done

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Sertis is a leading provider of data and AI solutions and a member firm of Andersen Consulting, focusing on driving AI innovation and delivering measurable business results across industries.

Company Size: Sertis is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Sertis was founded in 2014 and has since completed over 400 successful enterprise engagements.

Company Description:

• Sertis is ASEAN’s leading provider of data and AI solutions and a member firm of Andersen Consulting
• With a decade of experience and over 400 successful enterprise engagements, Sertis drives AI innovation and delivers measurable business results across industries
• As part of Andersen Consulting's global consulting platform, Sertis is now positioned to offer its services to a broader global audience, continuing to drive digital transformation and business growth

Company Specialties:

• Data Science
• Big Data
• Data Analytics
• Artificial Intelligence
• Machine Learning
• Computer Vision
• Face recognition
• Deep Learning
• Data Engineering
• Project Management
• Business consulting
• Geospacial
• AI Research
• and Consulting

Company Website: sertiscorp.com

ASSUMPTION: Sertis' focus on AI and data solutions makes it an attractive option for candidates interested in cutting-edge technology and innovation.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a minimum of 5 years of experience in B2B marketing leadership with a background in Tech or Professional Services Marketing.

Reporting Structure: The B2B Marketing Manager will report directly to the Marketing Director or a similar role within the organization.

Work Arrangement: This role is on-site, with flexible working hours and remote work options available. The candidate should be prepared to work in an office environment and collaborate with team members in person.

Growth Opportunities:

• As Sertis continues to grow and expand its services, there may be opportunities for the B2B Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on driving innovation and digital transformation may provide opportunities for the candidate to work on high-impact projects and gain exposure to various aspects of the business
• Sertis' membership in the Andersen Consulting network may offer opportunities for the candidate to work on global projects and collaborate with teams from other member firms

ASSUMPTION: The B2B Marketing Manager's success in this role will depend on their ability to drive results, collaborate effectively with teams, and adapt to the company's growth and changing priorities.

🌍 Location & Work Environment

Office Type: Sertis' office is located in the heart of Bangkok’s Phrom Phong District, providing a modern and collaborative work environment.

Office Location(s): 597/5 Soi Sukhumvit 35, Khlong Tan Nuea, Bangkok City 10110, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a diverse and vibrant culture
• The Phrom Phong District is a popular residential and commercial area, known for its shopping centers, restaurants, and nightlife
• The office is conveniently located near public transportation and major highways, making it easily accessible

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work remotely as needed.

ASSUMPTION: Candidates should be comfortable working in a bustling urban environment and be prepared to commute during peak hours if working on-site.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the Marketing Director and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with Sertis' values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing strategy and planning experience, as well as your ability to work independently and drive results
• Research Sertis and the AI/IT industry to demonstrate your understanding of the company and its focus on innovation and digital transformation
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans

ATS Keywords: B2B Marketing, Marketing Strategy, Content Creation, Analytical Skills, Social Media, Presentation Development, Team Collaboration, Lead Generation, Event Management, Digital Marketing, Data-Driven Insights, Marketing Tools

ASSUMPTION: The interview process may vary depending on the candidate's experience and the specific needs of the role. It is essential to be prepared for a range of interview formats and assessment methods.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Analytics software (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and results-driven approach
• Integrity and accountability
• Work-life balance and employee well-being

Work Style:

• Dynamic and fast-paced, with a focus on driving results and meeting deadlines
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful B2B marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and a data-driven mindset?
• Are you able to work independently and drive results, even in the face of ambiguity or changing priorities?
• Do you share Sertis' values and commitment to innovation, collaboration, and customer focus?

ASSUMPTION: Candidates should be prepared to demonstrate their cultural fit and alignment with Sertis' values throughout the interview process.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities effectively
• The role may involve working with remote teams and collaborating across time zones, which may present communication and coordination challenges
• The AI/IT industry is constantly evolving, and candidates may need to stay up-to-date with the latest trends and technologies to remain effective in their role
• The company's growth and expansion may present challenges in terms of managing resources and maintaining a consistent level of quality and service

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to adapt and thrive in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Compared to other B2B Marketing Manager roles, this position may offer more exposure to cutting-edge technology and innovation in the AI/IT industry
• The role may provide more opportunities for collaboration and knowledge-sharing with industry experts and other marketing professionals
• The company's focus on growth and expansion may offer more opportunities for career advancement and professional development

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new AI product or service offering
• Creating and implementing a lead generation campaign to drive sales and revenue growth for an existing product or service
• Collaborating with cross-functional teams to create and produce high-quality marketing content, such as product videos, demos, or case studies

ASSUMPTION: The specific projects and responsibilities may vary depending on the candidate's experience and the company's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy and objectives for the company?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does Sertis support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving results and contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.sertiscorp.com/jobs?gh_jid=8012447002&gh_recipient=AI-Job-Description-Enhancer
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing strategy and planning, analytical skills, and communication and presentation skills
• Prepare for behavioral interview questions that focus on your marketing strategy and planning experience, as well as your ability to work independently and drive results
• Research Sertis and the AI/IT industry to demonstrate your understanding of the company and its focus on innovation and digital transformation
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.