B2B Marketing Manager

📌 Core Information

🔹 Job Title: B2B Marketing Manager

🔹 Company: FlexTal Staffing LLC

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Telecommute (Mexico only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated B2B marketing campaigns to drive qualified leads and pipeline for the sales team.
• Managing and optimizing marketing automation workflows, email campaigns, and lead nurturing strategies using HubSpot.
• Collaborating with the U.S. sales team to align campaign strategy with target account needs and pipeline goals.
• Creating and managing marketing assets such as landing pages, email content, case studies, and webinars.
• Monitoring, measuring, and reporting on campaign performance and ROI, providing regular updates and strategic insights.
• Leading the mapping and improvement of the buyer journey to ensure engagement across all touchpoints.
• Owning and managing the lead scoring system, marketing funnel reporting, and CRM hygiene in partnership with sales.
• Staying updated on B2B marketing trends, tools, and best practices, particularly in the U.S. market.

ASSUMPTION: This role requires a strong understanding of the U.S. market and buyer personas, as well as experience with HubSpot and CRM systems.

📋 Key Responsibilities

✅ Campaign Development & Execution: Develop and execute integrated B2B marketing campaigns to drive qualified leads and pipeline for the sales team.

✅ Marketing Automation: Manage and optimize marketing automation workflows, email campaigns, and lead nurturing strategies using HubSpot.

✅ Sales Alignment: Collaborate with the U.S. sales team to align campaign strategy with target account needs, feedback, and pipeline goals.

✅ Asset Creation: Create and manage marketing assets such as landing pages, email content, case studies, and webinars.

✅ Performance Analysis: Monitor, measure, and report on campaign performance and ROI, providing regular updates and strategic insights.

✅ Buyer Journey Mapping: Lead the mapping and improvement of the buyer journey to ensure engagement across all touchpoints.

✅ CRM Management: Own and manage the lead scoring system, marketing funnel reporting, and CRM hygiene in partnership with sales.

✅ Market Awareness: Stay updated on B2B marketing trends, tools, and best practices, particularly in the U.S. market.

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-7 years of experience in B2B marketing, preferably with exposure to the U.S. market.

Required Skills:

• Proven experience in pipeline generation, lead nurturing, and campaign execution.
• Strong proficiency in HubSpot (or similar marketing automation platform).
• Experience in mapping out campaigns across multiple channels (email, paid media, social, content).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM) and alignment with sales processes.
• Strong analytical mindset with the ability to interpret data and optimize accordingly.
• Excellent written and verbal communication skills in English.
• Experience working cross-functionally with sales and product teams.
• Self-starter with the ability to manage multiple projects and deadlines independently.

Preferred Skills:

• Background in SaaS, tech, or service-based B2B industries.
• Experience with account-based marketing (ABM) strategies.
• Understanding of U.S. buyer personas and market nuances.

ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the location and company headquarters.

💰 Compensation & Benefits

Salary Range: Based on industry standards for B2B Marketing Managers with 5-7 years of experience in Mexico, the estimated salary range is MXN 80,000 - 120,000 per month (USD $4,000 - $6,000).

Benefits:

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to MXN 20,000,000.00.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance.
• Life Insurance (Death and MXN Disability).
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.

Working Hours: Full-time, with a hybrid work arrangement (specific office days not specified).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: FlexTal Staffing LLC operates in the Technology, Information, and Internet industry, focusing on providing flexible talent solutions.

Company Size: FlexTal is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: FlexTal was founded in 2018 and has since grown to have operations in both Mexico and the United States.

Company Description:

• FlexTal is a flexible talent solutions platform that enables companies to hire pre-screened, pre-vetted freelancers on demand.
• FlexTal has one of the largest, fully distributed, independent contingent workforces in the world.
• The company aims to provide organizations with expert flexible talent, fast, matching them with the right professional right now.

Company Specialties:

• SaaS
• Software
• Technology
• The future of work
• Internet
• and flexible talent

Company Website: www.flextal.com

ASSUMPTION: As a small company, FlexTal may offer more opportunities for growth and decision-making involvement for the right candidate.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring significant experience and expertise in B2B marketing.

Reporting Structure: The B2B Marketing Manager will likely report directly to the Head of Marketing or a similar role, with close collaboration with the U.S. sales team.

Work Arrangement: This role has a hybrid work arrangement, allowing for both remote and in-office work. The specific office days and schedule are not specified.

Growth Opportunities:

• As a small company, there may be opportunities for career advancement as FlexTal grows and expands its operations.
• This role may lead to management or leadership positions in marketing or other departments within the company.
• Working closely with the U.S. sales team may provide opportunities to gain international experience and exposure.

ASSUMPTION: Given the company's focus on flexible talent, there may be opportunities for the right candidate to take on additional responsibilities or projects outside of their core role.

🌍 Location & Work Environment

Office Type: FlexTal has a hybrid work arrangement, with offices in Guadalajara, Jalisco, Mexico, and San Jose, California, USA. The specific office location for this role is not specified.

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico and the capital of the state of Jalisco.
• The city is known for its rich history, vibrant culture, and growing tech industry.
• Guadalajara offers a lower cost of living compared to major cities like Mexico City and has a pleasant subtropical climate.

Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement. The specific office days and hours are not specified.

ASSUMPTION: As a hybrid role, candidates should be comfortable working both independently and collaboratively in an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical interview to evaluate marketing skills and HubSpot proficiency.
• Final interview with the hiring manager or a panel of stakeholders to discuss the role and company fit.

Key Assessment Areas:

• Marketing strategy and campaign development.
• HubSpot proficiency and marketing automation workflows.
• Sales alignment and collaboration skills.
• Data analysis and reporting capabilities.
• Cultural fit and adaptability to a hybrid work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, HubSpot proficiency, and U.S. market knowledge.
• Prepare examples of successful B2B marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of the U.S. market and buyer personas in your application materials.

ATS Keywords: B2B Marketing, HubSpot, Campaign Management, Demand Generation, Buyer Journey, Lead Nurturing, Email Campaigns, CRM Systems, Analytical Skills, Communication Skills, Cross-Functional Collaboration, Project Management, Account-Based Marketing, SaaS, Tech, Service-Based Industries

ASSUMPTION: As a small company, the interview process may be more flexible and personalized than larger organizations.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation, CRM, and Sales)
• CRM Systems (e.g., Salesforce, HubSpot CRM)
• Marketing Analytics Tools (e.g., Google Analytics, Tableau)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Flexibility: Embracing the future of work and providing expert talent on demand.
• Expertise: Curating a network of pre-screened, pre-vetted freelancers with diverse skills and experiences.
• Speed: Enabling companies to hire talent quickly and efficiently, meeting their needs right now.

Work Style:

• Collaborative: Working closely with the U.S. sales team and other departments to align marketing efforts with business goals.
• Adaptable: Thriving in a hybrid work environment and responding to the evolving needs of the company and its clients.
• Data-driven: Making informed decisions based on performance metrics and analytics.

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline growth and generating qualified leads through B2B marketing campaigns?
• Are you comfortable working in a hybrid environment and collaborating with a remote U.S. sales team?
• Do you possess strong analytical skills and the ability to interpret data to optimize campaign performance?

ASSUMPTION: As a small company, cultural fit is crucial, and candidates should be prepared to demonstrate their alignment with FlexTal's values and work style.

⚠️ Potential Challenges

• Managing a remote U.S. sales team and aligning marketing efforts with their needs and feedback.
• Staying up-to-date with B2B marketing trends, tools, and best practices, particularly in the U.S. market.
• Balancing multiple projects and deadlines while working independently in a hybrid environment.
• Adapting to the evolving needs of the company and its clients in a fast-paced, flexible talent solutions industry.

ASSUMPTION: These challenges may also present opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the U.S. market and buyer personas, as well as experience with HubSpot and CRM systems.
• As a small company, FlexTal may offer more opportunities for growth and decision-making involvement than larger organizations.
• This role may lead to management or leadership positions in marketing or other departments within the company, as FlexTal continues to grow and expand its operations.

ASSUMPTION: While this role shares similarities with other B2B Marketing Manager positions, its focus on the U.S. market and hybrid work arrangement make it unique.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate qualified leads for a specific vertical within the U.S. market.
• Creating and managing a series of webinars featuring industry experts to establish FlexTal as a thought leader in the flexible talent solutions space.
• Optimizing the buyer journey mapping process to improve engagement and conversion rates across all touchpoints.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the B2B Marketing Manager may be responsible for, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does FlexTal support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the U.S. sales team prefer to collaborate with the marketing department, and what are their specific needs and challenges?
• What are the most significant opportunities for growth and expansion within FlexTal's marketing department and the company as a whole?
• How does FlexTal measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be working with, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your B2B marketing experience, HubSpot proficiency, and U.S. market knowledge.
• Prepare examples of successful B2B marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of the U.S. market and buyer personas in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.