B2B Marketing Manager

📌 Core Information

🔹 Job Title: B2B Marketing Manager

🔹 Company: Everfield

🔹 Location: Henley-in-Arden, Warwickshire, United Kingdom

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to attract, capture, and convert leads through inbound and outbound tactics
• Managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and retargeting to generate high-quality leads
• Implementing email marketing and lead nurturing strategies to engage prospects and support sales conversion
• Optimizing the website for lead generation and SEO, continuously testing and improving landing pages, sign-up forms, and calls-to-action
• Creating sales collateral, customer success stories, and educational content to support the sales team and strengthen thought leadership

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2B marketing, lead generation, and website optimization. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to drive business growth.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to attract, capture, and convert leads through inbound and outbound tactics

✅ Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and retargeting to generate high-quality leads

✅ Implement email marketing and lead nurturing strategies to engage prospects and support sales conversion

✅ Own the website strategy, ensuring it is optimized for lead generation and SEO, continuously testing and improving landing pages, sign-up forms, and calls-to-action

✅ Create sales collateral, customer success stories, and educational content to support the sales team and strengthen thought leadership

✅ Define key KPIs for lead generation, website performance, and campaign success, tracking, analyzing, and reporting on marketing performance

✅ Continuously experiment with new strategies and A/B test messaging, ads, and landing pages to improve effectiveness

ASSUMPTION: The B2B Marketing Manager will be responsible for driving demand generation, website performance, and sales enablement efforts. This role involves developing marketing strategies, managing campaigns, and creating sales materials to support business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally in SaaS or a technology-driven industry

Required Skills:

• Proven experience in running successful lead generation campaigns across paid ads, SEO, content marketing, and email marketing
• Experience in website management and CRO (conversion rate optimisation)
• Ability to create sales collateral and marketing materials that drive engagement and conversions
• Familiarity with marketing automation tools and CRM platforms such as HubSpot, Google Analytics, etc.
• An analytical mindset with the ability to measure success and optimise marketing efforts based on data
• Excellent communication skills and ability to collaborate with sales, product, and leadership teams

Preferred Skills:

• Experience in field service management software or related (CAFM, CMMS etc)
• Experience in utilities industry

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on lead generation, website optimization, and sales enablement. They should be comfortable working in a fast-paced environment and collaborating with various teams to drive business growth.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)

Benefits:

• Competitive salary and benefits package
• Career development opportunities as the company scales
• Fast-paced and dynamic work environment where ideas are valued

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2022

Company Description:

• Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level.
• The company follows a decentralised model, allowing its portfolio companies to maintain their team, brand, and offices while focusing on product development and customer support.
• Everfield has an ecosystem presence in 8 European countries and is growing.

Company Specialties:

• Software development
• B2B SaaS
• Vertical market software
• Specialist software

Company Website: everfield.com

ASSUMPTION: Everfield is a growing software development company that focuses on buying, building, and growing European vertical market and specialist software companies. The company follows a decentralised model, allowing its portfolio companies to maintain their team, brand, and offices while focusing on product development and customer support.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: The B2B Marketing Manager will report directly to the Head of Marketing or a similar role within the company.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the B2B Marketing Manager to take on more responsibilities or move into a leadership role.
• The B2B Marketing Manager may have the opportunity to work on multiple projects and campaigns, allowing them to gain experience in various aspects of marketing.
• Everfield offers career development opportunities as the company scales, providing employees with the chance to grow professionally.

ASSUMPTION: The B2B Marketing Manager role is a mid-level to senior marketing position that reports directly to the Head of Marketing or a similar role within the company. The role offers growth opportunities as the company continues to expand and provides employees with the chance to gain experience in various aspects of marketing.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Henley-in-Arden, Warwickshire, United Kingdom

Geographic Context:

• Henley-in-Arden is a small town located in the county of Warwickshire, England, with a population of approximately 6,500 people.
• The town is situated about 10 miles southeast of Birmingham and 15 miles northwest of Coventry, providing easy access to major cities and transportation links.
• The surrounding area offers a mix of rural and urban environments, with plenty of green spaces and outdoor activities available.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. The work schedule may be flexible depending on the company's policies and the candidate's needs.

ASSUMPTION: The B2B Marketing Manager role is an on-site position based in Henley-in-Arden, Warwickshire, United Kingdom. The office offers a modern and collaborative work environment, with easy access to major cities and transportation links. The work schedule is full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break, with some flexibility depending on the company's policies and the candidate's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager or a member of the marketing team
• Second-round interview with senior leadership or a panel of team members
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and experience
• Lead generation and demand generation strategies
• Website optimization and CRO skills
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on lead generation, website optimization, and sales enablement.
• Prepare examples of successful marketing campaigns you've managed in the past, with clear outcomes and metrics.
• Research the company and the role thoroughly, and be ready to discuss how your skills and experience make you a strong fit for the position.

ATS Keywords: B2B Marketing, Lead Generation, Website Optimization, Sales Enablement, Marketing Automation, CRM, Conversion Rate Optimization, B2B SaaS, Marketing Campaigns, Marketing Strategy

ASSUMPTION: The interview process for the B2B Marketing Manager role typically involves an online application submission, followed by phone or video screening with the HR department. Candidates can expect two to three rounds of interviews, with the final decision and offer made after the last interview. The key assessment areas focus on marketing expertise, lead generation and demand generation strategies, website optimization and CRO skills, collaboration and communication skills, and problem-solving and analytical skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Website analytics tools (e.g., Google Analytics, Adobe Analytics)
• Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The B2B Marketing Manager role requires proficiency in various marketing automation tools, CRM platforms, SEO tools, website analytics tools, email marketing tools, and project management tools. The specific tools used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Everfield fosters ambition by providing its portfolio companies with the tools they need to move to the next level.
• Growth: Everfield fuels growth by supporting its portfolio companies in expanding their customer base and increasing their market share.
• Opportunity: Everfield unlocks opportunities by connecting its portfolio companies with the resources and expertise they need to succeed.

Work Style:

• Collaborative: Everfield encourages collaboration and teamwork, both within its portfolio companies and across its ecosystem.
• Dynamic: Everfield operates in a fast-paced and ever-changing environment, requiring its employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: Everfield relies on data and analytics to inform its decision-making and drive business growth.

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working with data and analytics to inform your marketing strategies?
• Do you enjoy collaborating with various teams to drive business growth?

ASSUMPTION: Everfield values ambition, growth, and opportunity, and fosters a collaborative, dynamic, and data-driven work environment. Candidates should assess their fit with these values and work style preferences before applying for the B2B Marketing Manager role.

⚠️ Potential Challenges

• Working in a fast-paced and ever-changing environment may require candidates to be adaptable and responsive to new challenges and opportunities.
• Candidates may face competition from other marketing professionals with similar experience and skills.
• The role may require candidates to work on multiple projects and campaigns simultaneously, which could be challenging for those who prefer a more focused workload.
• The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment.

ASSUMPTION: The B2B Marketing Manager role may present challenges related to the fast-paced and ever-changing work environment, competition from other marketing professionals, managing multiple projects and campaigns simultaneously, and the on-site work arrangement. Candidates should carefully consider these potential challenges before applying for the role.

📈 Similar Roles Comparison

• The B2B Marketing Manager role at Everfield focuses on lead generation, website optimization, and sales enablement, which differentiates it from other marketing roles that may focus more on branding, product marketing, or customer success.
• Everfield's decentralised model allows its portfolio companies to maintain their team, brand, and offices, providing candidates with the opportunity to work for a well-established company while still having a significant impact on its growth and success.
• Candidates with experience in field service management software, utilities industry, or related fields may find the B2B Marketing Manager role at Everfield particularly appealing, as it offers the opportunity to work on innovative solutions for the telecoms and utilities industries.

ASSUMPTION: The B2B Marketing Manager role at Everfield differs from other marketing roles in its focus on lead generation, website optimization, and sales enablement. The company's decentralised model and focus on the telecoms and utilities industries make it an attractive option for candidates with relevant experience and skills.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to generate high-quality leads for Depotnet's telecoms and utilities industry solutions
• Optimizing Depotnet's website for lead generation and SEO, with a focus on improving conversion rates and organic search rankings
• Creating a series of customer success stories and testimonials that showcase the impact of Depotnet's solutions on businesses in the telecoms and utilities industries

ASSUMPTION: The B2B Marketing Manager role at Everfield may involve projects such as developing and executing targeted email marketing campaigns, optimizing the company's website for lead generation and SEO, and creating customer success stories and testimonials. These projects require a strong understanding of marketing strategies, website optimization, and customer success.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Everfield support the growth and development of its employees?
• What are the key challenges facing the company, and how can this role help address them?
• How does Everfield measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to better understand the role, the company, and the team they will be working with. Some key questions to ask include the marketing team structure, priorities for the role, employee growth and development opportunities, key challenges facing the company, and how marketing campaign success is measured.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on lead generation, website optimization, and sales enablement.
• Prepare examples of successful marketing campaigns you've managed in the past, with clear outcomes and metrics.
• Research the company and the role thoroughly, and be ready to discuss how your skills and experience make you a strong fit for the position.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.