📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: Anthropic
🔹 Location: New York City, NY & San Francisco, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for B2B audiences
- Leading integrated marketing campaigns across multiple channels
- Collaborating with cross-functional teams to optimize the customer journey
- Conducting audience research and developing detailed personas
ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving measurable business impact.
📋 Key Responsibilities
✅ Develop and execute comprehensive, segment-focused marketing strategies that drive awareness, engagement, and growth across priority B2B audiences
✅ Lead integrated marketing campaigns from concept to completion, coordinating execution across content marketing, digital initiatives, partnerships, and events
✅ Partner closely with Solutions team to create targeted, scaled campaigns that address specific segment needs and use cases, translating product capabilities into customer value
✅ Build and implement multi-channel go-to-market strategies, orchestrating paid acquisition, organic marketing, content syndication, and partnership activations
✅ Scale campaign execution by proactively adapting solutions and product positioning into targeted derivative content, based on deep understanding of buyer needs and channel preferences
✅ Collaborate with Digital Growth team to optimize digital touchpoints and conversion paths, ensuring seamless user experiences across all stages of the customer journey
✅ Work with events marketing to develop booth strategy, event selection, speaker programming, and follow-up campaigns
✅ Conduct audience research and develop detailed personas in close conjunction with other Marketing teams
✅ Establish and track segment-specific KPIs, continually optimizing strategies based on performance data and market insights
✅ Lead A/B testing and experimentation across channels to continually improve campaign performance and conversion rates
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to coordinate efforts across multiple teams and channels.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 10+ years in B2B marketing, with demonstrated experience leading audience-focused marketing strategies across target audiences and industries
Required Skills:
- Proven track record of developing and executing integrated marketing campaigns that drive measurable business impact
- Deep experience marketing to B2B buyers and technical audiences, with understanding of their unique needs, channels, and decision-making processes
- Strong leadership and collaboration skills, with experience managing stakeholders across multiple functional teams and leading a team
- Expertise in developing segment-focused go-to-market strategies, including persona development, journey mapping, and channel selection
- Advanced analytical skills with ability to translate data insights into actionable marketing strategies
- Experience with marketing technology stack, including MMM, CRM, analytics tools, and project management systems
- Strong background in coordinating cross-functional campaigns across content, digital, events, and partnerships
- Excellent communication skills with ability to present complex strategies to both technical and non-technical audiences
- Understanding of B2B SaaS business models and growth metrics
Preferred Skills:
- Experience working at high-growth technology companies, particularly in AI/ML or developer tools, and/or PLG companies that also have a strong enterprise sales motion
- Background in growth marketing or technical marketing for software products
- Has owned a pipeline number for a specific audience segment in previous roles
- Experience with developer marketing channels including GitHub, Stack Overflow, technical conferences, and community engagement
- Track record of building and scaling marketing programs at organizations serving both technical and business audiences
- Knowledge of enterprise sales processes and ability to create marketing programs that support complex B2B sales cycles
ASSUMPTION: Strong candidates may also have experience in specific marketing channels or industries, but the core requirements focus on strategic and execution skills.
💰 Compensation & Benefits
Salary Range: $240,000 - $300,000 USD (Based on industry standards for 10+ years of experience in B2B marketing)
Benefits:
- Competitive compensation and benefits
- Generous vacation and parental leave
- Flexible working hours
- Optional equity donation matching
Working Hours: Full-time, with an expected office presence of at least 25% of the time
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits listed are based on the company's provided information.
📌 Applicant Insights
🔍 Company Context
Industry: AI research and development, with a focus on creating reliable, interpretable, and steerable AI systems
Company Size: 501-1,000 employees (Mid-size)
Founded: 2023 (Based on LinkedIn data)
Company Description:
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems
- The company works on large-scale research efforts and values collaboration and communication skills
- Anthropic is an AI safety and research company, focusing on building beneficial AI systems
Company Specialties:
- AI safety and research
- Natural language processing
- Human feedback
- Scaling laws
- Reinforcement learning
- Code generation
- Interpretability
Company Website: https://www.anthropic.com/
ASSUMPTION: Anthropic is a mid-sized company with a focus on AI research and development, making it an attractive option for candidates interested in cutting-edge AI work.
📊 Role Analysis
Career Level: Experienced professional with 10+ years of experience in B2B marketing
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with an expected office presence of at least 25% of the time
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact research projects and contribute to the company's mission
- Possibility to grow into a leadership role within the marketing department
ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to make an impact in the AI industry.
🌍 Location & Work Environment
Office Type: Anthropic has offices in New York City, NY, and San Francisco, CA
Office Location(s): New York City, NY & San Francisco, CA
Geographic Context:
- New York City, NY: A major global city with a vibrant tech industry and diverse cultural scene
- San Francisco, CA: A hub for technology and innovation, with a strong focus on AI and machine learning
Work Schedule: Full-time, with an expected office presence of at least 25% of the time
ASSUMPTION: The office locations provide opportunities to work in dynamic tech hubs, with access to a diverse talent pool and industry events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth interview with the marketing team, focusing on strategic and execution skills
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and planning skills
- Execution and project management skills
- Collaboration and communication skills
- Industry knowledge and understanding of B2B marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight your experience with B2B marketing, integrated campaigns, and audience research
- Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, as well as your experience working with cross-functional teams
- Be ready to discuss your understanding of Anthropic's mission and how your skills and experience align with the company's goals
ATS Keywords: B2B marketing, integrated campaigns, audience research, go-to-market strategy, digital marketing, content marketing, collaboration, analytical skills, stakeholder management, technical marketing, event marketing, A/B testing, CRM, project management, SaaS, growth marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic and execution skills, as well as their cultural fit with the company's collaborative and mission-driven environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management systems (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Anthropic values a collaborative and inclusive work environment
- Impact: The company prioritizes high-impact research and focuses on advancing its long-term goals
- Communication: Anthropic values clear and effective communication, both within the team and with external stakeholders
Work Style:
- Team-oriented: The company emphasizes collaboration and working together to achieve common goals
- Data-driven: Anthropic uses data and analytics to inform decision-making and measure performance
- Adaptable: The company is open to feedback and continually seeks to improve its processes and strategies
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented environment?
- Are you comfortable working with data and using analytics to inform your marketing strategies?
- Do you have experience adapting your approach based on feedback and changing market conditions?
ASSUMPTION: Candidates who are strong communicators, comfortable working in a team, and data-driven in their approach will be well-suited to Anthropic's culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and coordinating cross-functional campaigns may require strong project management and communication skills
- Working in a fast-paced and dynamic AI research company may present unique challenges and require adaptability
- Balancing the need for strategic planning with the demands of day-to-day execution may be challenging at times
- Navigating a mid-sized company's organizational structure and politics may require strong interpersonal skills and political savvy
ASSUMPTION: These challenges are inherent to the role and the company's size, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position places a greater emphasis on strategic planning and cross-functional collaboration
- Anthropic's focus on AI research and development sets it apart from more traditional B2B marketing environments
- Career paths in AI-focused marketing roles may differ from those in more established industries, offering unique growth and learning opportunities
ASSUMPTION: Candidates should consider their interest in AI and their willingness to adapt to a dynamic and innovative work environment when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI product, including audience research, persona development, and channel selection
- Leading a cross-functional team to create and execute an integrated marketing campaign for an upcoming industry event, including content creation, digital advertising, and partnership activations
- Conducting A/B testing and optimization of marketing campaigns to improve conversion rates and drive business growth
ASSUMPTION: These sample projects illustrate the strategic and execution skills required for this role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- How does Anthropic support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the near future, and how can this role help address them?
- How does Anthropic measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the company, such as research or product development?
ASSUMPTION: These questions will help candidates better understand the role's context within the company and the marketing department's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2B marketing, integrated campaigns, and audience research
- Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, as well as your experience working with cross-functional teams
- Be ready to discuss your understanding of Anthropic's mission and how your skills and experience align with the company's goals
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
