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B2B Marketing Manager

Anthropic
Full-time
On-site
San Francisco, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2B Marketing Manager

πŸ”Ή Company: Anthropic

πŸ”Ή Location: New York City, NY & San Francisco, CA

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive marketing strategies for B2B audiences
  • Leading integrated marketing campaigns across multiple channels
  • Collaborating with cross-functional teams to optimize the customer journey
  • Conducting audience research and developing detailed personas

ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving measurable business impact.

πŸ“‹ Key Responsibilities

βœ… Develop and execute comprehensive, segment-focused marketing strategies that drive awareness, engagement, and growth across priority B2B audiences

βœ… Lead integrated marketing campaigns from concept to completion, coordinating execution across content marketing, digital initiatives, partnerships, and events

βœ… Partner closely with Solutions team to create targeted, scaled campaigns that address specific segment needs and use cases, translating product capabilities into customer value

βœ… Build and implement multi-channel go-to-market strategies, orchestrating paid acquisition, organic marketing, content syndication, and partnership activations

βœ… Scale campaign execution by proactively adapting solutions and product positioning into targeted derivative content, based on deep understanding of buyer needs and channel preferences

βœ… Collaborate with Digital Growth team to optimize digital touchpoints and conversion paths, ensuring seamless user experiences across all stages of the customer journey

βœ… Work with events marketing to develop booth strategy, event selection, speaker programming, and follow-up campaigns

βœ… Conduct audience research and develop detailed personas in close conjunction with other Marketing teams

βœ… Establish and track segment-specific KPIs, continually optimizing strategies based on performance data and market insights

βœ… Lead A/B testing and experimentation across channels to continually improve campaign performance and conversion rates

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to coordinate efforts across multiple teams and channels.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: 10+ years in B2B marketing, with demonstrated experience leading audience-focused marketing strategies across target audiences and industries

Required Skills:

  • Proven track record of developing and executing integrated marketing campaigns that drive measurable business impact
  • Deep experience marketing to B2B buyers and technical audiences, with understanding of their unique needs, channels, and decision-making processes
  • Strong leadership and collaboration skills, with experience managing stakeholders across multiple functional teams and leading a team
  • Expertise in developing segment-focused go-to-market strategies, including persona development, journey mapping, and channel selection
  • Advanced analytical skills with ability to translate data insights into actionable marketing strategies
  • Experience with marketing technology stack, including MMM, CRM, analytics tools, and project management systems
  • Strong background in coordinating cross-functional campaigns across content, digital, events, and partnerships
  • Excellent communication skills with ability to present complex strategies to both technical and non-technical audiences
  • Understanding of B2B SaaS business models and growth metrics

Preferred Skills:

  • Experience working at high-growth technology companies, particularly in AI/ML or developer tools, and/or PLG companies that also have a strong enterprise sales motion
  • Background in growth marketing or technical marketing for software products
  • Has owned a pipeline number for a specific audience segment in previous roles
  • Experience with developer marketing channels including GitHub, Stack Overflow, technical conferences, and community engagement
  • Track record of building and scaling marketing programs at organizations serving both technical and business audiences
  • Knowledge of enterprise sales processes and ability to create marketing programs that support complex B2B sales cycles

ASSUMPTION: Strong candidates may also have experience in specific marketing channels or industries, but the core requirements focus on strategic and execution skills.

πŸ’° Compensation & Benefits

Salary Range: $240,000 - $300,000 USD (Based on industry standards for 10+ years of experience in B2B marketing)

Benefits:

  • Competitive compensation and benefits
  • Generous vacation and parental leave
  • Flexible working hours
  • Optional equity donation matching

Working Hours: Full-time, with an expected office presence of at least 25% of the time

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits listed are based on the company's provided information.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AI research and development, with a focus on creating reliable, interpretable, and steerable AI systems

Company Size: 501-1,000 employees (Mid-size)

Founded: 2023 (Based on LinkedIn data)

Company Description:

  • Anthropic's mission is to create reliable, interpretable, and steerable AI systems
  • The company works on large-scale research efforts and values collaboration and communication skills
  • Anthropic is an AI safety and research company, focusing on building beneficial AI systems

Company Specialties:

  • AI safety and research
  • Natural language processing
  • Human feedback
  • Scaling laws
  • Reinforcement learning
  • Code generation
  • Interpretability

Company Website: https://www.anthropic.com/

ASSUMPTION: Anthropic is a mid-sized company with a focus on AI research and development, making it an attractive option for candidates interested in cutting-edge AI work.

πŸ“Š Role Analysis

Career Level: Experienced professional with 10+ years of experience in B2B marketing

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid, with an expected office presence of at least 25% of the time

Growth Opportunities:

  • Potential to lead and mentor junior marketing team members
  • Opportunities to work on high-impact research projects and contribute to the company's mission
  • Possibility to grow into a leadership role within the marketing department

ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to make an impact in the AI industry.

🌍 Location & Work Environment

Office Type: Anthropic has offices in New York City, NY, and San Francisco, CA

Office Location(s): New York City, NY & San Francisco, CA

Geographic Context:

  • New York City, NY: A major global city with a vibrant tech industry and diverse cultural scene
  • San Francisco, CA: A hub for technology and innovation, with a strong focus on AI and machine learning

Work Schedule: Full-time, with an expected office presence of at least 25% of the time

ASSUMPTION: The office locations provide opportunities to work in dynamic tech hubs, with access to a diverse talent pool and industry events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager or HR representative
  • In-depth interview with the marketing team, focusing on strategic and execution skills
  • Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Execution and project management skills
  • Collaboration and communication skills
  • Industry knowledge and understanding of B2B marketing trends

Application Tips:

  • Tailor your resume and cover letter to highlight your experience with B2B marketing, integrated campaigns, and audience research
  • Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, as well as your experience working with cross-functional teams
  • Be ready to discuss your understanding of Anthropic's mission and how your skills and experience align with the company's goals

ATS Keywords: B2B marketing, integrated campaigns, audience research, go-to-market strategy, digital marketing, content marketing, collaboration, analytical skills, stakeholder management, technical marketing, event marketing, A/B testing, CRM, project management, SaaS, growth marketing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic and execution skills, as well as their cultural fit with the company's collaborative and mission-driven environment.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot)
  • CRM software (e.g., Salesforce, HubSpot)
  • Analytics tools (e.g., Google Analytics, Mixpanel)
  • Project management systems (e.g., Asana, Trello)
  • Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration: Anthropic values a collaborative and inclusive work environment
  • Impact: The company prioritizes high-impact research and focuses on advancing its long-term goals
  • Communication: Anthropic values clear and effective communication, both within the team and with external stakeholders

Work Style:

  • Team-oriented: The company emphasizes collaboration and working together to achieve common goals
  • Data-driven: Anthropic uses data and analytics to inform decision-making and measure performance
  • Adaptable: The company is open to feedback and continually seeks to improve its processes and strategies

Self-Assessment Questions:

  • Do you thrive in a collaborative and team-oriented environment?
  • Are you comfortable working with data and using analytics to inform your marketing strategies?
  • Do you have experience adapting your approach based on feedback and changing market conditions?

ASSUMPTION: Candidates who are strong communicators, comfortable working in a team, and data-driven in their approach will be well-suited to Anthropic's culture.

⚠️ Potential Challenges

  • Managing multiple stakeholders and coordinating cross-functional campaigns may require strong project management and communication skills
  • Working in a fast-paced and dynamic AI research company may present unique challenges and require adaptability
  • Balancing the need for strategic planning with the demands of day-to-day execution may be challenging at times
  • Navigating a mid-sized company's organizational structure and politics may require strong interpersonal skills and political savvy

ASSUMPTION: These challenges are inherent to the role and the company's size, and successful candidates will be able to navigate them effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other B2B marketing roles, this position places a greater emphasis on strategic planning and cross-functional collaboration
  • Anthropic's focus on AI research and development sets it apart from more traditional B2B marketing environments
  • Career paths in AI-focused marketing roles may differ from those in more established industries, offering unique growth and learning opportunities

ASSUMPTION: Candidates should consider their interest in AI and their willingness to adapt to a dynamic and innovative work environment when comparing this role to similar positions.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new AI product, including audience research, persona development, and channel selection
  • Leading a cross-functional team to create and execute an integrated marketing campaign for an upcoming industry event, including content creation, digital advertising, and partnership activations
  • Conducting A/B testing and optimization of marketing campaigns to improve conversion rates and drive business growth

ASSUMPTION: These sample projects illustrate the strategic and execution skills required for this role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing team structure and how this role fits within it?
  • How does Anthropic support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing department in the near future, and how can this role help address them?
  • How does Anthropic measure the success of its marketing campaigns, and what KPIs are most important for this role?
  • What opportunities are there for collaboration and knowledge-sharing with other teams within the company, such as research or product development?

ASSUMPTION: These questions will help candidates better understand the role's context within the company and the marketing department's priorities and goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience with B2B marketing, integrated campaigns, and audience research
  • Prepare for behavioral interview questions that focus on your ability to develop and execute marketing strategies, as well as your experience working with cross-functional teams
  • Be ready to discuss your understanding of Anthropic's mission and how your skills and experience align with the company's goals
  • Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.