📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: BTSE
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Taiwan, Singapore, or Hong Kong)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B marketing initiatives for a dynamic cryptocurrency exchange
- Conducting in-depth market research in fintech, payments, cloud banking, and SaaS sectors
- Developing strategic marketing plans tailored to the B2B audience
- Collaborating with the B2B team to execute marketing campaigns and analyze performance
ASSUMPTION: This role requires a versatile marketing manager with a strong background in B2B marketing, preferably in fintech or related industries. The ideal candidate will be comfortable with both strategic planning and hands-on execution.
📋 Key Responsibilities
✅ Conduct in-depth market research via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors
✅ Develop strategic marketing plans tailored to the B2B audience
✅ Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery
✅ Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs
✅ Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary
ASSUMPTION: The role involves a mix of strategic thinking and tactical execution, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution. Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable.
Required Skills:
- Excellent communication and interpersonal skills
- Strong event management skills
- Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Fluency in English and local language(s)
- Experience with marketing automation tools
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a fast-paced, startup-like environment.
💰 Compensation & Benefits
Salary Range: NT$800,000 - NT$1,200,000 per year (based on experience and market rates for mid-level marketing roles in Taiwan)
Benefits:
- Competitive total compensation package
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific events or tasks
ASSUMPTION: The salary range is estimated based on market data for mid-level marketing roles in Taiwan's fintech industry. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2018 (7 years ago)
Company Description:
- BTSE Group is a global blockchain technology company focused on three primary businesses: Exchange, Payments, and Infrastructure Development
- The BTSE exchange supports 150+ cryptocurrencies and 50+ perpetual futures contracts with over USD $30B in monthly trading volume
- The payments platform provides fiat and crypto pay-ins and outs, as well as OTC services for over 50 major currencies
- Enterprise solutions enable businesses to white-label exchange infrastructure, wallets, payment gateways, provide liquidity, and more
Company Specialties:
- Cryptocurrency Exchange
- Payments Platform
- Infrastructure Development
Company Website: https://www.btse.com
ASSUMPTION: BTSE is a growing fintech company with a strong focus on innovation and technology. This role offers an opportunity to work in a dynamic environment with a global impact.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of B2B Marketing
Work Arrangement: On-site (Taiwan, Singapore, or Hong Kong) with flexible hours and remote work possibilities for specific events or tasks
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the B2B team
- Opportunities to work on diverse projects and gain exposure to various aspects of the fintech industry
- Chance to collaborate with international teams and expand professional networks
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in the fast-growing fintech industry and contribute to the company's global expansion.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Taipei, Taiwan
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant tech industry and a high concentration of fintech startups
- The city offers a mix of traditional culture and modern amenities, with a cost of living that is generally lower than other major Asian cities
- Taiwan has a strong focus on education and innovation, making it an ideal location for professionals looking to grow their careers in the tech industry
Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific events or tasks
ASSUMPTION: Taipei offers a dynamic work environment with a strong focus on innovation and technology, making it an attractive location for fintech professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign ideation and execution
- Event management and coordination
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the fintech industry and BTSE's business model
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your ideas for driving B2B marketing initiatives at BTSE
ATS Keywords: B2B Marketing, Fintech, Strategic Planning, Campaign Development, Event Management, Market Research, Data Analysis, Creative Ideation
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your relevant skills and experience during the interview process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the B2B team and the company's marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to marketing?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: BTSE values innovation, collaboration, and continuous learning. Candidates who are adaptable, data-driven, and customer-focused are likely to be a good fit for the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities
- The role may involve travel to industry events and conferences, which could disrupt personal schedules
- The fintech industry is competitive and constantly evolving, requiring continuous learning and adaptation
- The role may involve working with international teams, which could present cultural and time zone challenges
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position offers a unique opportunity to work in the fast-growing fintech industry and contribute to a global company
- BTSE's focus on innovation and technology sets it apart from more traditional financial services companies
- This role offers the potential for career progression into senior marketing roles or leadership positions within the B2B team
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, making it an attractive opportunity for mid-level marketing professionals looking to gain experience in the fintech industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote BTSE's enterprise solutions to potential clients in the financial services industry
- Conducting market research to identify trends and opportunities in the cloud banking sector and developing a strategic marketing plan to capitalize on them
- Collaborating with the B2B team to create and execute a series of webinars or workshops focused on BTSE's payment platform
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the B2B marketing manager might work on, but the specific projects will vary depending on the company's marketing strategy and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for the B2B marketing team in the first 90 days?
- How does this role fit into the overall marketing strategy for BTSE?
- What opportunities are there for professional development and growth within the B2B team?
- How does BTSE support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, allowing them to make a more informed decision about whether the opportunity is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your ideas for driving B2B marketing initiatives at BTSE
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
