📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: LINE MAN Wongnai
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end marketing strategies for merchant products and solutions
- Collaborating with cross-functional teams to understand product features, benefits, and target audience
- Conceptualizing and designing compelling marketing campaigns to promote merchant products
- Leading go-to-market plans for new and existing products
- Driving sales growth, market penetration, and cost-effective customer acquisition
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and collaborative environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that align with business goals and objectives
✅ Collaborate with cross-functional teams to understand product features, benefits, and target audience
✅ Conceptualize and design compelling marketing campaigns to promote merchant products
✅ Lead the development of go-to-market plans for new and existing products
✅ Define and execute launch strategies for new products
✅ Conduct market research to identify trends, competitive landscape, and opportunities for differentiation
✅ Develop and execute cost-effective customer acquisition strategies
✅ Analyze and optimize marketing campaigns to maximize ROI and customer acquisition efficiency
✅ Collaborate with internal teams to ensure alignment and successful execution of marketing strategies
✅ Communicate marketing plans, progress, and results to stakeholders at all levels
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: Proven experience in B2B product marketing, with a focus on end-to-end strategy development.
Required Skills:
- Strong understanding of e-commerce and the dynamics of B2B markets
- Demonstrated success in developing and executing go-to-market plans
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and presentation skills
- Proficient in managing stakeholders from top management to business leaders and execution team
Preferred Skills:
- Experience in the food industry
- Fluency in Thai
ASSUMPTION: Candidates with a strong background in B2B marketing, a passion for data-driven decision making, and excellent communication skills will thrive in this role.
💰 Compensation & Benefits
Salary Range: THB 800,000 - 1,200,000 per year (Based on experience and industry standards for B2B Marketing Managers in Bangkok)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Flexible working hours
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) and occasional overtime as needed
ASSUMPTION: The salary range is estimated based on industry standards for B2B Marketing Managers in Bangkok, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: LINE MAN Wongnai operates in the IT Services and IT Consulting industry, focusing on digitalizing Thailand through its on-demand delivery and lifestyle e-commerce platform.
Company Size: LINE MAN Wongnai has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: LINE MAN Wongnai was founded in 2020, making it a relatively new but rapidly growing company.
Company Description:
- LINE MAN Wongnai is Thailand’s leading on-demand delivery and lifestyle e-commerce platform, connecting consumers, riders, and local businesses.
- The company aims to improve the daily life of all parties by providing a deep variety of services tailored to Thai people.
- LINE MAN Wongnai is a subsidiary of LINE Corporation and Wongnai Media Co., Ltd.
Company Specialties:
- On-demand delivery services
- Lifestyle e-commerce platform
- Food delivery and reviews
- Technology and innovation
Company Website: careers.lmwn.com
ASSUMPTION: LINE MAN Wongnai's focus on digitalizing Thailand and improving daily life for its users creates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and leadership.
Reporting Structure: The B2B Marketing Manager reports directly to the Senior B2B Marketing Manager and collaborates with various internal teams, including business development, product development, sales, and customer support.
Work Arrangement: This role is on-site, with flexible working hours and occasional overtime as needed.
Growth Opportunities:
- Potential career progression to Senior B2B Marketing Manager or other leadership roles within the marketing department
- Expanding skills and knowledge in B2B marketing, e-commerce, and digital marketing
- Gaining experience working with a diverse range of internal teams and stakeholders
ASSUMPTION: This role offers ample opportunities for professional growth and development within LINE MAN Wongnai's dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 195 One Bangkok Tower 4, 24-25th Floor, Witthayu Road, Lumphini, Pathumwan, Bangkok, 10330, TH
Geographic Context:
- Bangkok is a bustling metropolis with a vibrant culture, rich history, and diverse food scene
- The office is located in the heart of the city, offering easy access to public transportation, shopping, and entertainment
- Thailand's tropical climate and natural beauty provide ample opportunities for outdoor activities and travel
Work Schedule: Standard office hours with flexible working hours and occasional overtime as needed
ASSUMPTION: LINE MAN Wongnai's central location and modern office space create a convenient and comfortable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Senior B2B Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research LINE MAN Wongnai's business, industry, and competitors to demonstrate your understanding of the market
ATS Keywords: B2B Marketing, Marketing Strategy, Sales Growth, Market Penetration, Customer Acquisition, Digital Marketing, Content Marketing, Market Research, Data Analysis, Communication, Presentation Skills, Stakeholder Management, E-Commerce Dynamics, Go-to-Market Planning, Product Marketing, Analytical Skills
ASSUMPTION: LINE MAN Wongnai's interview process focuses on assessing candidates' strategic thinking, analytical skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and presentation tools (e.g., Canva, PowerPoint)
ASSUMPTION: Candidates should be comfortable using marketing automation, CRM, and data analysis tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and agile
- Collaborative and inclusive
- Data-driven and accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you comfortable working collaboratively with diverse teams?
- Do you have a strong data-driven mindset and a passion for continuous learning?
ASSUMPTION: LINE MAN Wongnai values candidates who are customer-centric, innovative, collaborative, and data-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying priorities and expectations
- Balancing strategic planning with day-to-day execution and optimization
- Adapting to a fast-paced and ever-changing market landscape
- Working in a competitive and dynamic industry
ASSUMPTION: These challenges can be overcome by effective communication, strategic planning, and a strong focus on data-driven decision making.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position focuses on merchant products and solutions rather than enterprise-level clients
- LINE MAN Wongnai's focus on digitalizing Thailand and improving daily life for users creates unique marketing challenges and opportunities
- This role offers a blend of strategic planning, creative execution, and data-driven optimization, providing a well-rounded marketing experience
ASSUMPTION: Candidates should consider this role's unique focus on merchant products and solutions and its alignment with LINE MAN Wongnai's mission and values.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new merchant product or service
- Conducting market research to identify trends, competitive landscape, and opportunities for differentiation
- Designing and implementing a customer acquisition campaign to drive cost-effective growth
ASSUMPTION: These sample projects reflect the strategic, creative, and data-driven nature of the B2B Marketing Manager role at LINE MAN Wongnai.
❓ Key Questions to Ask During Interview
- How does this role contribute to LINE MAN Wongnai's overall mission and business goals?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its marketing team members?
- What is the typical career path for a B2B Marketing Manager at LINE MAN Wongnai?
- How does the company measure the success of its B2B marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term prospects for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.lmwn.com
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research LINE MAN Wongnai's business, industry, and competitors to demonstrate your understanding of the market
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
