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B2B Marketing Manager

Potters Resorts
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2B Marketing Manager

πŸ”Ή Company: Potters Resorts

πŸ”Ή Location: Hopton On Sea, Norfolk, United Kingdom

πŸ”Ή Job Type: Hybrid (Remote/Hybrid)

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (1 office day per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Building a B2B partner network from scratch for a paid membership club
  • Identifying and onboarding high-quality businesses to offer exclusive deals to members
  • Collaborating with the B2C marketing team to promote partnerships and drive traffic
  • Working closely with the owner, CEO, and Director of Marketing to build a successful strategy
  • Using digital outreach and CRM tools to streamline the partner acquisition process

ASSUMPTION: This role requires a proactive, results-driven individual who can work independently and thrive in a startup-like environment. The ideal candidate will be comfortable with ambiguity and eager to build something new.

πŸ“‹ Key Responsibilities

βœ… Lead and deliver the B2B partner acquisition strategy by identifying, contacting, and onboarding high-quality businesses that offer great experiences for members

βœ… Build automated flows that feel human and personal, using tools like LinkedIn, Sales Navigator, Instantly, Hubspot, Pipedrive, or others that get results

βœ… Collaborate with the B2C Marketing Manager to bring partnerships to life and drive member engagement

βœ… Track the numbers, test new angles, and optimize the partner acquisition process

βœ… Work closely with the owner, CEO, and Director of Marketing to build a successful strategy and achieve company goals

ASSUMPTION: This role requires a strong focus on results and a willingness to adapt and pivot based on data and feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in B2B marketing, sales, or a related role

Required Skills:

  • Proven track record in B2B partner acquisition or a similar role
  • Excellent communication and interpersonal skills
  • Strong digital outreach skills and experience with CRM tools
  • Ability to work independently and manage multiple projects simultaneously
  • Data-driven mindset with a focus on results and continuous improvement

Preferred Skills:

  • Experience in hospitality, wellness, entertainment, or leisure industries
  • Background in building partner, referral, or affiliate programs from scratch
  • Familiarity with subscription, membership, or marketplace business models

ASSUMPTION: While a degree in marketing or business is preferred, the ideal candidate will have a strong track record of success in a related role and be eager to learn and adapt in a fast-paced environment.

πŸ’° Compensation & Benefits

Salary Range: Β£50,000 per year plus bonus

Benefits:

  • Free use of Palms Health & Fitness - Gym and Swimming Pool
  • 30% Discount on products in the shop
  • Discounted holidays for you and your family at both Hopton-on-Sea and Five Lakes Resorts
  • Free Team Lunch available daily
  • Free Parking and on the main Bus Route
  • Cycle to Work Scheme
  • 10% Discount off all products and treatments within Aphrodite Beauty Salon
  • Opportunities to learn and develop across the Resort with Potters Development Academy
  • Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive β€˜Evening of Entertainment’ on Resort
  • Free access to our Employee Assistance and Wellbeing Programmes

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is based on industry standards for a B2B Marketing Manager role with 2-5 years of experience in the UK hospitality industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality, with a focus on fully inclusive short breaks and membership clubs

Company Size: 501-1,000 employees, offering a mid-sized company culture with opportunities for growth and collaboration

Founded: 1920, with a rich history and established brand in the UK hospitality industry

Company Description:

  • Potters Resorts offers the UK's only Fully Inclusive Short Breaks, with two five-star resorts in Essex and Norfolk
  • Combines outstanding fully inclusive value with award-winning hospitality, delicious food and drink, activities, sports, and West End quality evening entertainment
  • Ranked the Best UK Holiday Parks & Resorts by Which? Readers and a Tripadvisor Travellers’ Choice!

Company Specialties:

  • Weekend With Friends
  • Family Breaks
  • Adult Breaks
  • Entertainment
  • One Night Specials
  • Leisure
  • Hospitality
  • Staycation
  • Tourism
  • Travel
  • All inclusive

Company Website: http://www.pottersresorts.com

ASSUMPTION: Potters Resorts is an established hospitality company with a strong brand and reputation in the UK. The company offers a unique value proposition with its fully inclusive short breaks and membership club.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the Director of Marketing, with close collaboration with the owner and CEO

Work Arrangement: Hybrid role with one office day per week in Hopton On Sea, Norfolk

Growth Opportunities:

  • Proven track record of success in this role may lead to increased responsibilities and career advancement
  • Opportunities to learn and develop across the resort with Potters Development Academy, including the Trainee Manager Programme, Pathway to Success, and Apprenticeship
  • Potential to grow the B2B partner network nationwide and expand the membership club

ASSUMPTION: This role offers a unique opportunity to build a B2B partner network from scratch and drive the growth of a successful membership club. The ideal candidate will be eager to take on new challenges and grow with the company.

🌍 Location & Work Environment

Office Type: Hybrid, with one office day per week in Hopton On Sea, Norfolk

Office Location(s): Hopton On Sea, Norfolk, United Kingdom

Geographic Context:

  • Hopton On Sea is a coastal town in Norfolk, England, with a population of approximately 3,500 people
  • The resort is located on the scenic Norfolk coast, offering beautiful views and easy access to local attractions
  • The area is known for its rich history, cultural events, and outdoor activities

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the flexibility of remote work and the opportunity to collaborate and build relationships in the office.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team to discuss the role and company culture
  • In-person or virtual interview with the Director of Marketing, owner, and/or CEO
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Proven track record in B2B partner acquisition or a similar role
  • Excellent communication and interpersonal skills
  • Strong digital outreach skills and experience with CRM tools
  • Ability to work independently and manage multiple projects simultaneously
  • Data-driven mindset with a focus on results and continuous improvement

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your achievements in B2B marketing or a similar role
  • Demonstrate your understanding of the hospitality industry and the unique value proposition of Potters Resorts
  • Show your enthusiasm for building a B2B partner network from scratch and driving the growth of a successful membership club

ATS Keywords: B2B Marketing, Partner Acquisition, Digital Outreach, CRM Tools, Hospitality, Membership Club, Subscription Business, Hybrid Role

ASSUMPTION: The interview process will focus on assessing the candidate's relevant experience, skills, and cultural fit for the role and company.

πŸ› οΈ Tools & Technologies

  • LinkedIn
  • Sales Navigator
  • Instantly
  • Hubspot
  • Pipedrive
  • CRM tools
  • AI tools for streamlining tasks and improving copy

ASSUMPTION: The ideal candidate will be comfortable using digital outreach and CRM tools and eager to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Exceptional customer service
  • Teamwork and collaboration
  • Continuous improvement
  • Fun and engaging work environment
  • Respect and inclusivity

Work Style:

  • Results-driven and proactive
  • Comfortable working independently and in a team setting
  • Adaptable and willing to learn
  • Strong communication and interpersonal skills
  • Data-driven mindset

Self-Assessment Questions:

  • Do you have a proven track record of success in B2B partner acquisition or a similar role?
  • Are you comfortable working independently and managing multiple projects simultaneously?
  • Do you have strong digital outreach skills and experience with CRM tools?
  • Are you a proactive, results-driven individual who thrives in a fast-paced, startup-like environment?
  • Do you have excellent communication and interpersonal skills, with the ability to build strong relationships with business owners and members?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Potters Resorts, with a passion for hospitality, a results-driven mindset, and excellent communication skills.

⚠️ Potential Challenges

  • Building a B2B partner network from scratch requires a significant time investment and may involve rejection and setbacks
  • Working with small business owners may require patience, persistence, and strong communication skills
  • Balancing remote work and in-person collaboration may present unique challenges
  • Managing multiple projects simultaneously may require strong organizational skills and time management

ASSUMPTION: The ideal candidate will be proactive, resilient, and able to navigate challenges with a positive attitude and a focus on results.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on building a B2B partner network for a paid membership club in the hospitality industry
  • Similar roles may include B2B Marketing Manager, Partner Acquisition Specialist, or Business Development Manager, but may not offer the same level of autonomy and growth potential
  • Career path comparison: This role offers opportunities for growth and advancement within the company, with the potential to expand the B2B partner network nationwide and drive the growth of the membership club

ASSUMPTION: This role offers a unique opportunity to build a B2B partner network from scratch and drive the growth of a successful membership club in the hospitality industry.

πŸ“ Sample Projects

  • Building a B2B partner network from scratch for a paid membership club in the hospitality industry
  • Identifying and onboarding high-quality businesses that offer exclusive deals to members
  • Collaborating with the B2C marketing team to promote partnerships and drive member engagement

  • Tracking the numbers, testing new angles, and optimizing the partner acquisition process
  • Working closely with the owner, CEO, and Director of Marketing to build a successful strategy and achieve company goals

ASSUMPTION: The ideal candidate will have a proven track record of success in B2B marketing or a similar role and be eager to take on new challenges and grow with the company.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall company strategy for the membership club and B2B partner network?
  • What are the most successful B2B marketing campaigns or strategies that the company has implemented in the past?
  • How does the company support work-life balance for employees, especially those working remotely?
  • What opportunities are there for professional development and growth within the company?

ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the company's goals, strategies, and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your achievements in B2B marketing or a similar role
  • Demonstrate your understanding of the hospitality industry and the unique value proposition of Potters Resorts
  • Show your enthusiasm for building a B2B partner network from scratch and driving the growth of a successful membership club
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.