📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: Potters Resorts
🔹 Location: Hopton On Sea, Norfolk, United Kingdom
🔹 Job Type: Hybrid (Remote/Hybrid)
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 office day per week)
🚀 Job Overview
Key aspects of this role include:
- Building a B2B partner network from scratch for a paid membership club
- Identifying and onboarding high-quality businesses to offer exclusive deals to members
- Collaborating with the B2C marketing team to promote partnerships and drive traffic
- Working closely with the owner, CEO, and Director of Marketing to build a successful strategy
- Using digital outreach and CRM tools to streamline the partner acquisition process
ASSUMPTION: This role requires a proactive, results-driven individual who can work independently and thrive in a startup-like environment. The ideal candidate will be comfortable with ambiguity and eager to build something new.
📋 Key Responsibilities
✅ Lead and deliver the B2B partner acquisition strategy by identifying, contacting, and onboarding high-quality businesses that offer great experiences for members
✅ Build automated flows that feel human and personal, using tools like LinkedIn, Sales Navigator, Instantly, Hubspot, Pipedrive, or others that get results
✅ Collaborate with the B2C Marketing Manager to bring partnerships to life and drive member engagement
✅ Track the numbers, test new angles, and optimize the partner acquisition process
✅ Work closely with the owner, CEO, and Director of Marketing to build a successful strategy and achieve company goals
ASSUMPTION: This role requires a strong focus on results and a willingness to adapt and pivot based on data and feedback.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, sales, or a related role
Required Skills:
- Proven track record in B2B partner acquisition or a similar role
- Excellent communication and interpersonal skills
- Strong digital outreach skills and experience with CRM tools
- Ability to work independently and manage multiple projects simultaneously
- Data-driven mindset with a focus on results and continuous improvement
Preferred Skills:
- Experience in hospitality, wellness, entertainment, or leisure industries
- Background in building partner, referral, or affiliate programs from scratch
- Familiarity with subscription, membership, or marketplace business models
ASSUMPTION: While a degree in marketing or business is preferred, the ideal candidate will have a strong track record of success in a related role and be eager to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: £50,000 per year plus bonus
Benefits:
- Free use of Palms Health & Fitness - Gym and Swimming Pool
- 30% Discount on products in the shop
- Discounted holidays for you and your family at both Hopton-on-Sea and Five Lakes Resorts
- Free Team Lunch available daily
- Free Parking and on the main Bus Route
- Cycle to Work Scheme
- 10% Discount off all products and treatments within Aphrodite Beauty Salon
- Opportunities to learn and develop across the Resort with Potters Development Academy
- Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive ‘Evening of Entertainment’ on Resort
- Free access to our Employee Assistance and Wellbeing Programmes
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is based on industry standards for a B2B Marketing Manager role with 2-5 years of experience in the UK hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on fully inclusive short breaks and membership clubs
Company Size: 501-1,000 employees, offering a mid-sized company culture with opportunities for growth and collaboration
Founded: 1920, with a rich history and established brand in the UK hospitality industry
Company Description:
- Potters Resorts offers the UK's only Fully Inclusive Short Breaks, with two five-star resorts in Essex and Norfolk
- Combines outstanding fully inclusive value with award-winning hospitality, delicious food and drink, activities, sports, and West End quality evening entertainment
- Ranked the Best UK Holiday Parks & Resorts by Which? Readers and a Tripadvisor Travellers’ Choice!
Company Specialties:
- Weekend With Friends
- Family Breaks
- Adult Breaks
- Entertainment
- One Night Specials
- Leisure
- Hospitality
- Staycation
- Tourism
- Travel
- All inclusive
Company Website: http://www.pottersresorts.com
ASSUMPTION: Potters Resorts is an established hospitality company with a strong brand and reputation in the UK. The company offers a unique value proposition with its fully inclusive short breaks and membership club.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Director of Marketing, with close collaboration with the owner and CEO
Work Arrangement: Hybrid role with one office day per week in Hopton On Sea, Norfolk
Growth Opportunities:
- Proven track record of success in this role may lead to increased responsibilities and career advancement
- Opportunities to learn and develop across the resort with Potters Development Academy, including the Trainee Manager Programme, Pathway to Success, and Apprenticeship
- Potential to grow the B2B partner network nationwide and expand the membership club
ASSUMPTION: This role offers a unique opportunity to build a B2B partner network from scratch and drive the growth of a successful membership club. The ideal candidate will be eager to take on new challenges and grow with the company.
🌍 Location & Work Environment
Office Type: Hybrid, with one office day per week in Hopton On Sea, Norfolk
Office Location(s): Hopton On Sea, Norfolk, United Kingdom
Geographic Context:
- Hopton On Sea is a coastal town in Norfolk, England, with a population of approximately 3,500 people
- The resort is located on the scenic Norfolk coast, offering beautiful views and easy access to local attractions
- The area is known for its rich history, cultural events, and outdoor activities
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the flexibility of remote work and the opportunity to collaborate and build relationships in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and company culture
- In-person or virtual interview with the Director of Marketing, owner, and/or CEO
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Proven track record in B2B partner acquisition or a similar role
- Excellent communication and interpersonal skills
- Strong digital outreach skills and experience with CRM tools
- Ability to work independently and manage multiple projects simultaneously
- Data-driven mindset with a focus on results and continuous improvement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your achievements in B2B marketing or a similar role
- Demonstrate your understanding of the hospitality industry and the unique value proposition of Potters Resorts
- Show your enthusiasm for building a B2B partner network from scratch and driving the growth of a successful membership club
ATS Keywords: B2B Marketing, Partner Acquisition, Digital Outreach, CRM Tools, Hospitality, Membership Club, Subscription Business, Hybrid Role
ASSUMPTION: The interview process will focus on assessing the candidate's relevant experience, skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- LinkedIn
- Sales Navigator
- Instantly
- Hubspot
- Pipedrive
- CRM tools
- AI tools for streamlining tasks and improving copy
ASSUMPTION: The ideal candidate will be comfortable using digital outreach and CRM tools and eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Exceptional customer service
- Teamwork and collaboration
- Continuous improvement
- Fun and engaging work environment
- Respect and inclusivity
Work Style:
- Results-driven and proactive
- Comfortable working independently and in a team setting
- Adaptable and willing to learn
- Strong communication and interpersonal skills
- Data-driven mindset
Self-Assessment Questions:
- Do you have a proven track record of success in B2B partner acquisition or a similar role?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong digital outreach skills and experience with CRM tools?
- Are you a proactive, results-driven individual who thrives in a fast-paced, startup-like environment?
- Do you have excellent communication and interpersonal skills, with the ability to build strong relationships with business owners and members?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Potters Resorts, with a passion for hospitality, a results-driven mindset, and excellent communication skills.
⚠️ Potential Challenges
- Building a B2B partner network from scratch requires a significant time investment and may involve rejection and setbacks
- Working with small business owners may require patience, persistence, and strong communication skills
- Balancing remote work and in-person collaboration may present unique challenges
- Managing multiple projects simultaneously may require strong organizational skills and time management
ASSUMPTION: The ideal candidate will be proactive, resilient, and able to navigate challenges with a positive attitude and a focus on results.
📈 Similar Roles Comparison
- This role is unique in its focus on building a B2B partner network for a paid membership club in the hospitality industry
- Similar roles may include B2B Marketing Manager, Partner Acquisition Specialist, or Business Development Manager, but may not offer the same level of autonomy and growth potential
- Career path comparison: This role offers opportunities for growth and advancement within the company, with the potential to expand the B2B partner network nationwide and drive the growth of the membership club
ASSUMPTION: This role offers a unique opportunity to build a B2B partner network from scratch and drive the growth of a successful membership club in the hospitality industry.
📝 Sample Projects
- Building a B2B partner network from scratch for a paid membership club in the hospitality industry
- Identifying and onboarding high-quality businesses that offer exclusive deals to members
- Collaborating with the B2C marketing team to promote partnerships and drive member engagement
- Tracking the numbers, testing new angles, and optimizing the partner acquisition process
- Working closely with the owner, CEO, and Director of Marketing to build a successful strategy and achieve company goals
ASSUMPTION: The ideal candidate will have a proven track record of success in B2B marketing or a similar role and be eager to take on new challenges and grow with the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall company strategy for the membership club and B2B partner network?
- What are the most successful B2B marketing campaigns or strategies that the company has implemented in the past?
- How does the company support work-life balance for employees, especially those working remotely?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the company's goals, strategies, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your achievements in B2B marketing or a similar role
- Demonstrate your understanding of the hospitality industry and the unique value proposition of Potters Resorts
- Show your enthusiasm for building a B2B partner network from scratch and driving the growth of a successful membership club
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
