B2B Marketing Manager (Acquisition & Engagement) (f/m/d)

📌 Core Information

🔹 Job Title: B2B Marketing Manager (Acquisition & Engagement) (f/m/d)

🔹 Company: Zenjob GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (3+ years)

🔹 Remote Status: Hybrid (3 days in the office, 2 days at home)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive B2B marketing strategy
• Exploring and capitalizing on new marketing channels, with a focus on offline and event marketing
• Identifying, evaluating, and cultivating potential partnership opportunities
• Managing B2B marketing KPIs and collaborating with internal teams
• Staying up-to-date with B2B marketing trends and incorporating new ideas and technologies

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to drive impact and growth in the B2B space.

📋 Key Responsibilities

✅ Develop and implement a comprehensive B2B marketing strategy that aligns with product marketing efforts and overall business objectives

✅ Explore and capitalize on new marketing channels, with a particular focus on offline and event marketing, to enhance our reach and impact in the B2B space

✅ Identify, evaluate, and cultivate potential partnership opportunities that can amplify our market presence and customer base

✅ Operationally own and manage B2B marketing KPIs, ensuring all team efforts are aligned to meet or exceed these targets

✅ Collaborate closely with internal teams, including product, sales, and marketing teams, to ensure a cohesive and effective B2B marketing approach

✅ Keep abreast of B2B marketing trends and best practices, incorporating new ideas and technologies to stay ahead of the competition

✅ Report directly to the Team Lead, providing regular updates on strategy, progress, and results

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B marketing

Required Skills:

• Deep understanding of B2B marketing channels, strategies, and tools, including offline and event marketing
• Customer-centric approach and ability to clearly understand and communicate needs across different functions
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and disciplines
• Hands-on experience with CRM tools such as Salesforce and Braze
• Data-driven and analytical mindset. Strong understanding of B2B Marketing KPIs as well as the sales funnel
• Strong ability to create workflows and processes
• Well organized, attention to detail, and an ability to handle multiple projects in parallel
• Excellent communication skills in German and English, both written and spoken
• Self-motivated and results-driven, with a proven track record of achieving marketing objectives in a fast-paced environment

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the German job market and trends

ASSUMPTION: Candidates with experience in the technology or staffing industries may have a competitive edge.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (Based on experience and market standards for mid-level marketing roles in Berlin)

Benefits:

• 28 days of paid leave, 1 day of special leave for community service, 5 days of paid educational leave, possibility of unpaid leave
• Hybrid working model with flexible working hours and the ability to bring your dog to the office
• Annual training budget of €750, mentoring opportunities, and constant career development conversations
• Monthly €30 Urban Sports Club subsidy, 25% discount on Fit X membership
• €40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing, and more
• Tax-free, digital meal vouchers (savings of €~50 net per month!)
• Quarterly team events, winter and summer parties, budget for employees' birthdays

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in Berlin. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Zenjob operates in the technology and staffing industries, offering a digital platform that provides qualified temporary staff to businesses.

Company Size: Zenjob has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: Zenjob was founded in 2015 and has since expanded to over 39 cities across Germany.

Company Description:

• Zenjob offers a 100% digital platform that quickly and reliably provides qualified temporary staff to businesses, enabling them to act flexibly when staffing needs change and achieve their business goals cost-effectively.
• Over 3,500 companies and 50,000 temporary workers trust Zenjob, with an AI-enabled software that fills over 70% of all shifts within 24 hours.
• Zenjob's unique ability to meet the staffing needs of its customers is based on its extensive expertise in platform technology, offering scalable staffing solutions that meet the needs of today's employers and employees.

Company Specialties:

• Business Development
• Human Resources
• Legal
• Product
• Sales
• Customer Care
• Operations
• Onboarding
• Talent Care
• Talent Operations
• Talent Recruiting
• Student Jobs
• Student Recruiting

Company Website: https://www.zenjob.com/en/about-us/

ASSUMPTION: Zenjob's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals looking to drive impact and growth in the B2B space.

Reporting Structure: The B2B Marketing Manager reports directly to the Team Lead.

Work Arrangement: This role operates on a hybrid model, with 3 days in the office and 2 days working remotely.

Growth Opportunities:

• Potential career progression into senior marketing roles or leadership positions within Zenjob
• Opportunities to work on high-impact projects and drive business growth
• Access to professional development resources, such as training budgets and mentoring opportunities

ASSUMPTION: Candidates with a strong desire to learn, unlearn, and exchange knowledge will thrive in this role.

🌍 Location & Work Environment

Office Type: Zenjob's offices are modern and collaborative spaces designed to foster productivity and creativity.

Office Location(s): Stromstraße 15, Etage 3, Berlin, Berlin 10559, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry
• The office is located in the central Mitte district, with easy access to public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to bring your dog to the office

ASSUMPTION: Candidates who enjoy working in a dynamic and collaborative environment will find Zenjob's office culture appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and team members
• Final interview with the Team Lead

Key Assessment Areas:

• Marketing strategy and planning
• Offline and event marketing expertise
• Partnership development and management
• Data-driven decision making and KPI management
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Zenjob's company culture and be prepared to discuss how your values align with the company's

ATS Keywords: B2B marketing, offline marketing, event marketing, partnership development, KPI management, CRM tools, data-driven, sales funnel, workflow creation, attention to detail, project management, communication skills, self-motivation, results-driven

ASSUMPTION: Zenjob's application process is designed to assess candidates' marketing expertise and cultural fit within the company.

🛠️ Tools & Technologies

• CRM tools: Salesforce, Braze
• Marketing automation tools: (Potential use, based on preferred skills)
• Project management tools: (Potential use, based on required skills)

ASSUMPTION: Candidates with experience using CRM tools and marketing automation platforms will be well-suited to this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Zenjob aims to empower the workforce of tomorrow with innovative technology
• Flexibility: The company offers flexible working arrangements and supports work-life balance
• Innovation: Zenjob is committed to staying at the forefront of technology and industry trends

Work Style:

• Collaborative: Zenjob fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration
• Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change
• Data-driven: Zenjob uses data and analytics to inform decision-making and drive business growth

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working with data and using it to drive marketing strategies?
• Do you have experience working with CRM tools and marketing automation platforms?

ASSUMPTION: Candidates who align with Zenjob's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Staying up-to-date with B2B marketing trends and best practices
• Balancing work-life responsibilities in a hybrid work arrangement

ASSUMPTION: Candidates with strong organizational skills, attention to detail, and the ability to manage multiple projects will be well-suited to this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B marketing, with a particular emphasis on offline and event marketing, partnership development, and KPI management
• Industry-specific context: Zenjob operates in the technology and staffing industries, requiring candidates to have a strong understanding of these sectors
• Career path comparison: This role offers opportunities for career progression into senior marketing roles or leadership positions within Zenjob

ASSUMPTION: Candidates with experience in the technology or staffing industries may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a comprehensive B2B marketing strategy for a new product launch
• Identifying and cultivating strategic partnerships to expand Zenjob's market presence and customer base
• Managing B2B marketing KPIs and reporting on progress and results to internal stakeholders

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zenjob support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in this role?
• How does Zenjob measure the success of its B2B marketing efforts, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Zenjob's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.