📌 Core Information
🔹 Job Title: B2B Marketing Manager (Acquisition & Engagement) (f/m/d)
🔹 Company: ZENJOB
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (3+ years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive B2B marketing strategy
- Exploring and capitalizing on new marketing channels, particularly offline and event marketing
- Identifying, evaluating, and cultivating potential partnership opportunities
- Managing B2B marketing KPIs and ensuring alignment with overall business objectives
- Collaborating closely with internal teams to ensure a cohesive and effective B2B marketing approach
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving B2B acquisition and engagement.
📋 Key Responsibilities
✅ Develop and implement a comprehensive B2B marketing strategy that aligns with product marketing efforts and overall business objectives
✅ Explore and capitalize on new marketing channels, with a particular focus on offline and event marketing, to enhance our reach and impact in the B2B space
✅ Identify, evaluate, and cultivate potential partnership opportunities that can amplify our market presence and customer base
✅ Operationally own and manage B2B marketing KPIs, ensuring all team efforts are aligned to meet or exceed these targets
✅ Collaborate closely with internal teams, including product, sales, and marketing teams, to ensure a cohesive and effective B2B marketing approach
✅ Keep abreast of B2B marketing trends and best practices, incorporating new ideas and technologies to stay ahead of the competition
✅ Report directly to the Team Lead, providing regular updates on strategy, progress, and results
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and excellent communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in B2B marketing
Required Skills:
- Proven experience in B2B marketing, with a strong focus on offline and event marketing
- Excellent communication and collaboration skills, with the ability to work effectively across different teams and disciplines
- Data-driven and analytical mindset, with a strong understanding of B2B Marketing KPIs and the sales funnel
- Strong ability to create workflows and processes
- Well organized, with attention to detail and the ability to handle multiple projects in parallel
- Fluency in German and English, both written and spoken
Preferred Skills:
- Experience with CRM tools such as Salesforce and Braze
- Knowledge of the staffing industry or similar B2B markets
ASSUMPTION: Candidates with experience in B2B marketing, particularly in offline and event marketing, and a strong analytical mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market rates for mid-level B2B marketing roles in Berlin)
Benefits:
- 28 days of paid leave, plus additional days for community service, education, and unpaid leave
- Hybrid working model with flexible hours and the option to bring your dog to the office
- Annual training budget of €750, mentoring opportunities, and constant career development conversations
- Monthly €30 Urban Sports Club subsidy, 25% discount on Fit X membership, and €40 credit per month for NAVIT
- Tax-free digital meal vouchers, quarterly team events, winter and summer parties, and budget for employee birthdays
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely two days per week
ASSUMPTION: The salary range is estimated based on market rates for mid-level B2B marketing roles in Berlin, with benefits tailored to the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees (Mid-sized company offering a mix of startup agility and established processes)
Founded: 2015 (10 years of experience in the market)
Company Description:
- Zenjob offers a 100% digital platform that quickly and reliably provides qualified temporary staff to businesses, enabling them to act flexibly when staffing needs change and achieve their business goals cost-effectively.
- Over 3,500 companies and 50,000 temporary workers trust Zenjob in over 39 cities across Germany.
- Their unique ability to meet the staffing needs of their customers is based on their extensive expertise in platform technology, allowing them to offer scalable staffing solutions that meet the needs of today's employers and employees.
Company Specialties:
- Business Development
- Human Resources
- Legal
- Product
- Sales
- Customer Care
- Operations
- Onboarding
- Talent Care
- Talent Operations
- Talent Recruiting
- Student Jobs
- Student Recruiting
Company Website: https://www.zenjob.com/de/personal/
ASSUMPTION: Zenjob is a well-established company in the staffing industry, with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Mid-level (3+ years of experience, with opportunities for growth and development)
Reporting Structure: Reports directly to the Team Lead, with close collaboration with internal teams, including product, sales, and marketing
Work Arrangement: Hybrid (3 days in the office, 2 days remote), with flexible working hours
Growth Opportunities:
- Potential career progression within the marketing team or broader organization
- Opportunities to gain experience in various marketing channels and disciplines
- Regular career development conversations and mentoring opportunities
ASSUMPTION: This role offers strong growth potential, both within the marketing team and the broader organization, with a focus on continuous learning and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Stromstraße 15, Etage 3, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the heart of Berlin, with easy access to public transportation and nearby amenities
- The city offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely two days per week
ASSUMPTION: The office environment is modern and collaborative, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and channel expertise
- Communication and collaboration skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Zenjob's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: B2B marketing, offline marketing, event marketing, partnership development, KPI management, collaboration, CRM tools, data analysis, sales funnel, workflow creation, organization, attention to detail, communication skills, self-motivation, results-driven
ASSUMPTION: The application process is designed to assess candidates' marketing expertise, communication skills, and cultural fit, with a focus on B2B marketing experience and skills.
🛠️ Tools & Technologies
- CRM tools: Salesforce, Braze
- Marketing automation tools: HubSpot, Marketo, or similar
- Project management tools: Asana, Trello, or similar
- Analytics tools: Google Analytics, Tableau, or similar
ASSUMPTION: The tools and technologies required for this role are standard in the B2B marketing industry, with a focus on CRM, marketing automation, project management, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: We believe in giving our employees the freedom and responsibility to make decisions and drive results
- Innovation: We embrace change and continuously seek new ways to improve our products and services
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on results and outcomes
- Collaborative and supportive, with a focus on teamwork and open communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change and ambiguity?
- Are you a strong communicator and collaborator, with the ability to work effectively across different teams and disciplines?
- Do you have a data-driven mindset, and are you skilled at analyzing data and making data-driven decisions?
ASSUMPTION: Zenjob values empowerment, innovation, and collaboration, with a strong focus on agile and data-driven work styles.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing strategic planning with hands-on execution
- Working effectively with remote team members and stakeholders
- Keeping up with industry trends and best practices in B2B marketing
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, balancing strategic and tactical work, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other B2B Marketing Manager roles, this position places a stronger emphasis on offline and event marketing, with a focus on acquisition and engagement
- In the staffing industry, Zenjob's unique platform technology and scalable staffing solutions set it apart from competitors
- Career progression opportunities may vary depending on the specific organization and its growth trajectory
ASSUMPTION: This role offers unique opportunities and challenges compared to similar B2B marketing roles, with a focus on offline and event marketing and the staffing industry's unique dynamics.
📝 Sample Projects
- Planning and executing a large-scale industry event to drive brand awareness and generate leads
- Developing and implementing a targeted account-based marketing (ABM) strategy to engage key customers and prospects
- Analyzing and optimizing B2B marketing KPIs to improve overall performance and drive results
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, with a focus on driving acquisition and engagement through offline and event marketing, partnership development, and data-driven optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zenjob support the professional development and growth of its marketing team members?
- What are the key challenges facing the B2B marketing team, and how can this role contribute to addressing them?
- How does Zenjob approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, its priorities and challenges, and the company's commitment to employee growth and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Zenjob's careers page
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills, with a focus on offline and event marketing
- Prepare examples of your past marketing campaigns and their outcomes, with an emphasis on data-driven results
- Research Zenjob's company culture and be prepared to discuss how your values align with theirs
- Follow up with Zenjob one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
