B2B Marketing Manager (Acquisition & Engagement) (f/m/d)

📌 Core Information

🔹 Job Title: B2B Marketing Manager (Acquisition & Engagement) (f/m/d)

🔹 Company: Zenjob GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing campaigns across various online and offline channels
• Collaborating with the sales team to create innovative approaches for growth and customer retention
• Planning and executing B2B events (online and offline) that create genuine business opportunities
• Supporting the Head of Marketing in building a strong B2B inbound lead pipeline and achieving set goals

ASSUMPTION: This role requires a creative and proactive individual with a strong background in B2B marketing or content marketing. The ideal candidate will have experience in project management and a passion for creating memorable brand experiences.

📋 Key Responsibilities

✅ Develop and implement content marketing campaigns for various online and offline channels

✅ Support Account-Based Marketing (ABM) initiatives with personalized campaigns for key customers

✅ Collaborate with the sales team to create innovative approaches for growth and customer retention

✅ Plan and execute B2B events (online and offline) that create genuine business opportunities

✅ Support the Head of Marketing in building a strong B2B inbound lead pipeline and achieving set goals

ASSUMPTION: The role requires a high level of creativity, strategic thinking, and strong project management skills. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in B2B marketing, content marketing, or a related field

Required Skills:

• Proven experience in B2B marketing or content marketing
• Strong project management skills
• Excellent communication and collaboration skills
• Fluency in German (C1 level) and proficiency in English (B2 level)

Preferred Skills:

• Experience with Account-Based Marketing (ABM)
• Knowledge of the SaaS industry
• Event planning experience

ASSUMPTION: The role requires a strong focus on strategic thinking, creativity, and the ability to work proactively and independently.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• 28 paid vacation days (increasing to 30 with service time)
• 5 paid education leave days
• Flexible hybrid work model (3 office days per week)
• Personal development budget (€750 per year)
• Health subsidy (€30 Urban Sports Club contribution)
• Company events and celebrations

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to support work-life balance, personal growth, and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Zenjob operates in the technology, information, and internet industry, focusing on providing a digital staffing solution for fluctuating needs. The company offers a 100% digital platform that quickly and reliably provides qualified temporary staff to businesses.

Company Size: Zenjob is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: Zenjob was founded in 2015 and has since grown to serve over 3,500 companies and 50,000 temporary workers across 39 cities in Germany.

Company Description:

• Zenjob offers a 100% digital platform that connects businesses with qualified temporary staff, enabling them to respond flexibly to changing staffing needs.
• The company's AI-enabled software fills over 70% of all shifts within 24 hours, ensuring full flexibility for businesses.
• Zenjob's unique ability to meet staffing needs is based on its extensive expertise in platform technology, offering scalable staffing solutions for today's employers and employees.

Company Specialties:

• Business Development
• Human Resources
• Legal
• Product
• Sales
• Customer Care
• Operations
• Onboarding
• Talent Care
• Talent Operations
• Talent Recruiting
• Student Jobs
• Student Recruiting

Company Website: https://www.zenjob.com/de/personal/

ASSUMPTION: Zenjob's focus on innovation and technology makes it an exciting place to work, offering opportunities for growth and professional development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in B2B marketing and event planning.

Reporting Structure: The B2B Marketing Manager reports directly to the Senior B2B Marketing Manager and works closely with the Senior Brand Manager, Design Team, Sales, and other teams.

Work Arrangement: The role follows a hybrid work model, with employees working on-site for 3 days per week and remotely for 2 days per week (1 day during the first 6 months).

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: The role offers excellent opportunities for career growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Zenjob's office is located in Prenzlauer Berg, Berlin, offering a modern and collaborative work environment.

Office Location(s): Stromstraße 15, Etage 3, Berlin, Germany

Geographic Context:

• Berlin is the capital and largest city of Germany, offering a vibrant cultural scene, rich history, and diverse neighborhoods.
• The Prenzlauer Berg district is known for its lively atmosphere, green spaces, and trendy cafes and restaurants.
• Berlin has an excellent public transportation system, making it easy to commute to the office.

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work model

ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being, with amenities such as a small sports room and a dog-friendly policy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Project management skills
• Communication and collaboration skills
• Alignment with Zenjob's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Zenjob's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: B2B marketing, content marketing, project management, event planning, ABM, SaaS, hybrid work, Berlin

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Event planning tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The tools and technologies used in this role are industry-standard and designed to streamline marketing processes and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Sustainability
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively and independently?
• Do you have a strong focus on results and continuous improvement?
• Are you open to learning and adapting in a rapidly changing environment?

ASSUMPTION: Zenjob's company culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. The ideal candidate will be comfortable working in a dynamic and fast-paced environment and be open to learning and adapting.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Working with a diverse range of stakeholders, including internal teams and external clients
• Balancing remote work and on-site collaboration in a hybrid work model

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and excellent communication and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Specialist or Content Marketing Manager, but with a stronger focus on event planning and a broader range of responsibilities
• In the SaaS industry, this role is comparable to a B2B Marketing Manager, but with a greater emphasis on account-based marketing and customer retention
• Career progression from this role could lead to a Senior B2B Marketing Manager or Marketing Director position

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for marketing professionals looking to expand their skillset and advance their career.

📝 Sample Projects

• Developing and executing a targeted content marketing campaign to increase brand awareness and generate leads for a key customer segment
• Planning and executing a virtual event for 500 attendees, featuring keynote speakers, panel discussions, and networking opportunities
• Collaborating with the sales team to create personalized marketing materials for a key account, resulting in a successful upsell opportunity

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for creativity and strategic thinking in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does Zenjob support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zenjob approach work-life balance, and what resources are available to support employees in this area?
• What are the most rewarding aspects of working at Zenjob, according to current employees?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping the candidate make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/zenjob/14013345-b2b-marketing-manager-acquisition-und-engagement-f-m-d
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes
• Research Zenjob's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.