📌 Core Information
🔹 Job Title: B2B Marketing Manager, Amazon Key
🔹 Company: Amazon
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: B2B Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive B2B marketing plans to drive growth and customer engagement.
- Managing B2B events from planning to execution to strengthen relationships and generate leads.
- Creating and localizing marketing materials to resonate with diverse markets and audiences.
- Leading market research efforts in the EU to uncover insights and drive strategic decisions.
- Providing insightful reporting to measure performance and optimize strategies.
ASSUMPTION: This role requires a strong background in B2B marketing and event management, with a proven track record of driving growth and engagement.
📋 Key Responsibilities
✅ Develop and execute B2B marketing plans to drive growth and customer engagement.
✅ Plan and manage B2B events from planning to execution to strengthen relationships and generate leads.
✅ Create and localize marketing materials to resonate with diverse markets and audiences.
✅ Lead market research efforts in the EU to uncover insights and drive strategic decisions.
✅ Provide weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimization.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in B2B marketing, with a focus on event management and market research.
Required Skills:
- Proven experience in B2B marketing and event management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Fluency in English, with proficiency in additional European languages a plus.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with the Amazon ecosystem and its products/services.
- Experience working in a cross-functional team environment.
ASSUMPTION: Candidates with experience in the tech industry or e-commerce sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for B2B marketing managers in the Netherlands)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Generous vacation and sick leave policies.
- Opportunities for professional development and career growth.
- Access to Amazon's employee discount program.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,000+ employees (global), with a smaller team focused on the Amazon Key and Ring products.
Founded: 1994, with the Amazon Key and Ring teams established more recently.
Company Description:
- Amazon is a global leader in e-commerce, offering a wide range of products and services to customers worldwide.
- The Amazon Key and Ring teams focus on empowering customers to seamlessly manage access to their homes and businesses using smart home technology.
- Amazon values innovation, customer obsession, and operational excellence, fostering a dynamic and fast-paced work environment.
Company Specialties:
- E-commerce and retail
- Technology and innovation
- Logistics and operations
- Customer experience and satisfaction
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology and global markets.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Senior Marketing Manager for Amazon Key and Ring.
Work Arrangement: On-site, with occasional flexibility for remote work or adjusted hours.
Growth Opportunities:
- Potential career progression into senior marketing roles or other leadership positions within Amazon.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers a unique opportunity to work on innovative smart home technology and contribute to Amazon's continued growth and success in the B2B market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with open-plan offices and dedicated team spaces.
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong tech industry and a high quality of life.
- The Netherlands offers a competitive business environment, with a focus on innovation and sustainability.
- The Amsterdam office is centrally located, with easy access to public transportation and amenities.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Working in Amsterdam offers a dynamic and international work environment, with opportunities to engage with diverse cultures and perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission and initial screening.
- Phone or video call with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the marketing team to evaluate skills and experience.
- Final interview with senior leadership to discuss career growth and expectations.
Key Assessment Areas:
- B2B marketing strategy and execution
- Event management and planning
- Data analysis and reporting
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills.
- Be prepared to discuss your approach to B2B marketing strategy, event management, and data analysis.
- Demonstrate your understanding of Amazon's products and services, and how your skills and experience align with the company's mission and values.
- Prepare questions to ask the interview panel about the role, team, and company culture.
ATS Keywords: B2B marketing, event management, market research, data analysis, customer engagement, marketing strategy, Amazon Key, Amazon Ring
ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Describe a time when you had to manage a complex event or project. How did you ensure its success?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Amazon values candidates who are passionate about customer obsession, operational excellence, and long-term thinking, and who thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may require strong organizational skills and time management.
- Working in a fast-paced and dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to navigate diverse perspectives and priorities.
- Occasional travel may be required to attend industry events or meet with clients and partners.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective communication, and a proactive approach to managing priorities and expectations.
📈 Similar Roles Comparison
- This role differs from other B2B marketing roles in its focus on smart home technology and access management solutions.
- Amazon's B2B marketing efforts are distinct from its B2C operations, requiring a unique understanding of enterprise customers and their needs.
- Career progression in this role may lead to opportunities in senior marketing roles or other leadership positions within Amazon, or to roles focused on specific products or services within the Amazon Devices team.
ASSUMPTION: This role offers a unique opportunity to work on innovative technology and contribute to Amazon's continued growth and success in the B2B market.
📝 Sample Projects
- Developing and executing a comprehensive B2B marketing campaign to launch a new smart home product in the EU market.
- Planning and managing a high-profile industry event to showcase Amazon's smart home technology and generate leads for the sales team.
- Conducting market research to identify trends and opportunities in the smart home technology sector, and using the findings to inform strategic decision-making.
ASSUMPION: These sample projects illustrate the strategic and tactical aspects of the B2B Marketing Manager role, and the opportunity to drive growth and engagement through innovative marketing strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon Key and Ring?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Amazon Key and Ring team collaborate with other teams within Amazon Devices and across the organization?
- What opportunities are there for professional development and career growth within this role and the broader Amazon organization?
- How does Amazon support work-life balance for its employees, particularly in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills, and explain how you align with Amazon's leadership principles.
- Prepare for your interviews by researching Amazon's products and services, and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final interview round, be prepared to discuss your approach to B2B marketing strategy, event management, and data analysis, and to provide examples of your past successes in these areas.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
