B2B Marketing Manager - APAC region

📌 Core Information

🔹 Job Title: B2B Marketing Manager - APAC region

🔹 Company: Almedia

🔹 Location: South Korea (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (South Korea)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing localized B2B marketing strategies for the APAC region
• Collaborating with Sales and Account Management to generate qualified leads
• Planning and managing regional marketing events, webinars, and industry conferences
• Adapting global marketing content and developing region-specific materials
• Analyzing campaign performance data to optimize strategies and drive continuous improvement

ASSUMPTION: This role requires a strong understanding of the APAC market and its diverse cultures to tailor marketing strategies effectively.

📋 Key Responsibilities

✅ Develop and execute localized B2B marketing strategies for the APAC region, aligned with global objectives

✅ Collaborate closely with Sales and Account Management to generate qualified leads and identify opportunities for impactful customer stories

✅ Plan and manage regional marketing events, webinars, and industry conferences to enhance brand visibility and engagement

✅ Participate in the adaptation of global marketing content and develop region-specific materials to effectively reach target audiences

✅ Analyze campaign performance data across APAC channels to optimize strategies and drive continuous improvement

ASSUMPTION: This role may require occasional travel to attend industry events and conferences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in developing and implementing B2B marketing strategies specifically for the APAC region

Required Skills:

• Excellent written and verbal communication skills in English and proficiency in one or more APAC languages (e.g., Mandarin, Korean, Japanese)
• Strong understanding of digital marketing tools and platforms relevant to the APAC landscape (e.g., regional social media, search engines)
• Proven ability to work independently, manage multiple projects, and collaborate effectively with cross-functional and potentially remote teams
• Experience in analyzing marketing data to derive insights and inform strategic decisions

Preferred Skills:

• Experience in the Ad-Tech industry
• Fluency in multiple APAC languages

ASSUMPTION: Proficiency in one or more APAC languages is crucial for this role to effectively communicate with local audiences and partners.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in South Korea with 5-10 years of experience, the estimated salary range is ₩70,000,000 - ₩100,000,000 per year. This includes a virtual equity option policy, allowing employees to share in Almedia's success and growth.

Benefits:

• Equity Options
• Flexible work arrangements, including a work-from-abroad policy
• Collaborative and inclusive culture

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition.

Company Size: 51-200 employees. As a mid-sized company, Almedia offers a collaborative and inclusive culture where individual contributions truly matter.

Founded: 2020. Almedia has grown rapidly since its founding, becoming profitable from day one and expanding its impact in the Ad-Tech space.

Company Description:

• Almedia operates platforms with over 40 million users engaging with games, apps, and surveys, providing unparalleled returns for mobile game and app developers
• Based in Berlin, with a strong focus on data-driven approaches and community engagement
• Offers a virtual equity option policy, allowing employees to share in the company's success and growth

Company Specialties:

• Rewarded user acquisition
• Data-driven advertising strategies
• Community engagement and user retention

Company Website: https://www.almedia.co/

ASSUMPTION: Almedia's focus on data-driven approaches and community engagement sets it apart in the Ad-Tech industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers growth opportunities and the chance to make a significant impact on Almedia's expansion into the APAC region.

Reporting Structure: This role reports directly to the Global Marketing Director and collaborates closely with Sales, Account Management, and other marketing team members.

Work Arrangement: Remote (South Korea) with occasional travel for events and conferences. Almedia offers a flexible work-from-abroad policy to support work-life balance.

Growth Opportunities:

• Potential to expand the role's scope as Almedia's APAC presence grows
• Opportunities to work on cross-functional projects and develop skills in adjacent areas
• Clear path for growth, whether aspiring to be a future leader or a specialist

ASSUMPTION: This role offers significant growth potential as Almedia continues to expand its presence in the APAC region.

🌍 Location & Work Environment

Office Type: Remote (South Korea). Almedia offers a flexible work-from-abroad policy, allowing employees to work remotely from South Korea.

Office Location(s): Almedia's headquarters is in Berlin, Germany, but this role does not require frequent on-site presence.

Geographic Context:

• South Korea is a major market for Almedia's expansion, with a strong focus on user acquisition and engagement
• The APAC region offers diverse cultural landscapes, requiring tailored marketing strategies for each market
• Almedia's remote work policy allows employees to live and work in South Korea while collaborating with a global team

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: Living and working in South Korea will provide unique insights into the local market and culture, enabling more effective marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the Global Marketing Director
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Cultural understanding and language proficiency
• Marketing strategy development and execution
• Data analysis and interpretation skills
• Collaboration and communication skills

Application Tips:

• Highlight your experience in the APAC region and any relevant language skills
• Tailor your resume and cover letter to emphasize your marketing strategy development and execution skills
• Prepare examples of successful B2B marketing campaigns you've led in the APAC region

ATS Keywords: B2B Marketing, APAC region, lead generation, digital marketing, campaign analysis, communication skills, project management, cross-functional collaboration, cultural understanding

ASSUMPTION: Almedia's hiring process is designed to assess candidates' cultural understanding, marketing skills, and ability to collaborate effectively with a global team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and inclusivity
• Data-driven decision-making

Work Style:

• Proactive and results-oriented
• Adaptable and open to feedback
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you approach understanding and adapting to diverse cultural landscapes in your marketing strategies?
• Can you provide an example of a successful B2B marketing campaign you've led in the APAC region?
• How do you stay organized and manage multiple projects while collaborating with cross-functional teams?

ASSUMPTION: Almedia values candidates who are proactive, adaptable, and open to feedback, as well as those who can effectively communicate and collaborate with a global team.

⚠️ Potential Challenges

• Navigating the diverse cultural landscapes and marketing preferences of the APAC region
• Managing time zones and coordinating with global teams
• Occasional travel for events and conferences
• Keeping up with the fast-paced and evolving nature of the Ad-Tech industry

ASSUMPTION: These challenges can be overcome through strong cultural understanding, effective communication, and adaptability.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on the APAC region and requires proficiency in one or more APAC languages
• Industry-specific context: The Ad-Tech industry is fast-paced and evolving, requiring candidates to stay up-to-date with the latest trends and tools
• Career path comparison: This role offers growth opportunities and the chance to make a significant impact on Almedia's expansion into the APAC region

ASSUMPTION: This role is unique in its focus on the APAC region and requires specific language proficiency to effectively communicate with local audiences and partners.

📝 Sample Projects

• Developing and executing a targeted B2B marketing campaign for the South Korean market
• Adapting global marketing content for the APAC region and creating region-specific materials
• Analyzing campaign performance data to optimize strategies and drive continuous improvement

ASSUMPTION: These sample projects are designed to assess candidates' marketing strategy development and execution skills, as well as their ability to analyze data and derive insights.

❓ Key Questions to Ask During Interview

• How does Almedia plan to expand its presence in the APAC region, and what role will this position play in that growth?
• Can you describe the team structure and dynamics of the global marketing team, and how will this role collaborate with other team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Almedia support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the remote work policy support this?

ASSUMPTION: These questions are designed to provide insight into Almedia's growth plans, team dynamics, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in the APAC region and any relevant language skills
• Prepare examples of successful B2B marketing campaigns you've led in the APAC region
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.