B2B Marketing Manager

📌 Core Information

🔹 Job Title: B2B Marketing Manager

🔹 Company: OnBuy

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading seller acquisition efforts across the UK and EU
• Developing and implementing innovative, AI-enhanced multichannel marketing strategies
• Optimizing cost-per-lead (CPL) and cost-per-acquisition (CPA) targets using AI-driven analytics
• Collaborating with the CEO and cross-functional teams to drive business growth
• Leveraging AI-powered tools for lead generation, email marketing, and PR

ASSUMPTION: This role requires a strong commercial acumen and a data-driven mindset to succeed in a fast-paced, evolving environment.

📋 Key Responsibilities

✅ Develop and implement AI-enhanced multichannel marketing strategies to attract sellers across the UK and EU

✅ Deploy AI-driven LinkedIn automation, social media growth tactics, and predictive analytics to enhance outreach and engagement

✅ Utilize AI-powered email copywriting tools to scale targeted campaigns and ensure translation accuracy for EU markets

✅ Continuously optimize CPL and CPA using AI-driven cohort analysis to ensure high-volume lead generation with measurable efficiency

✅ Leverage AI-powered analytics tools to enhance campaign tracking, CPL/CPA monitoring, and sales funnel optimization

✅ Deliver comprehensive P&L and channel performance reporting, using AI-driven insights to refine marketing spend and maximize lead conversions

✅ Drive real-time AI-based performance tracking, ensuring agility in marketing response strategies

✅ Oversee UK and EU-facing landing pages, ensuring AI-powered optimization for maximum engagement and conversion

✅ Create AI-assisted email campaigns, ensuring compelling and localised messaging for multilingual audiences

✅ Test and iterate landing page designs with AI-generated A/B testing to improve user engagement and conversion rates

✅ Develop AI-assisted PR strategies, integrating data-driven outreach to secure high-impact media placements and raise brand profile

✅ Use AI-generated content recommendations to create thought leadership pieces that drive credibility and seller sign-ups

✅ Establish PR opportunities that maximise brand visibility, ensuring AI-supported translation and localisation for EU media outreach

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to achieve ambitious targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven expertise in B2B marketing, with a demonstrable track record in lead generation, AI-driven digital activation, and PR

Required Skills:

• Advanced understanding of CPL and CPA, with practical experience in optimising marketing investments using AI-powered analytics

• P&L management experience, ensuring ROI-focused marketing execution

• Hands-on experience with AI-powered LinkedIn automation, social media scaling, and email lead generation

• Experience in UK & EU seller acquisition, including the implementation of AI-enhanced multilingual campaigns and outreach

• Strong numeracy skills, with the ability to interpret AI-driven cohort data to refine acquisition strategies

Preferred Skills:

• Fluency in multiple languages

• Experience with AI-powered content creation and translation tools

• Background in e-commerce or online marketplaces

ASSUMPTION: Candidates with a strong understanding of AI-driven marketing tools and a proven track record in B2B marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £65,000 - £70,000 per annum (depending on experience)

Benefits:

• 25 days annual leave + Bank Holidays
• 1 extra day off for your Birthday
• Employee Assistance Programme
• Perks at Work benefit platform
• Opportunities for career development and progression
• Company equity

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is based on industry standards for a B2B Marketing Manager role with 5-10 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: OnBuy is an online marketplace focused on providing amazing choice, the brands customers love, and rewards that matter, all in one place. They are committed to fair practice, the best service, and rewarding customers in a way that's clear, simple, and has a positive impact on their pocket.

Company Size: OnBuy has 51-200 employees, providing a dynamic and fast-paced work environment where employees have the opportunity to make a significant impact.

Founded: OnBuy was founded in 2016 and has since grown to become one of Europe's fastest-growing companies, appearing in the Sunday Times 100 Tech list.

Company Description:

• OnBuy is a British-born online marketplace that offers amazing choice, the brands customers love, and rewards that matter - all in one place!

• Their mission is to change online retail for the better, providing customers with a one-stop shopping destination that doesn't compromise on value or values.

• Unlike other marketplaces, OnBuy doesn't sell its own stock, allowing them to partner with retailers and provide a simple, transparent selling platform that connects them with millions of customers.

Company Specialties:

• Online Marketplace
• eCommerce
• Retail
• Online Sales
• Cashback and rewards

Company Website: OnBuy

ASSUMPTION: OnBuy's commitment to fair practice, customer focus, and rewarding customers sets it apart in the online retail industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience in B2B marketing, seeking to drive growth and make a significant impact in a fast-paced environment.

Reporting Structure: The B2B Marketing Manager will report directly to the CEO and collaborate with cross-functional teams to achieve business growth targets.

Work Arrangement: This role is fully remote, allowing for flexible working hours and the ability to work from anywhere in the United Kingdom.

Growth Opportunities:

• As OnBuy continues to grow, there will be opportunities for the B2B Marketing Manager to take on additional responsibilities and advance their career within the company.

• The dynamic and fast-paced work environment at OnBuy provides ample opportunities for learning and professional development.

• The company's commitment to fair practice and customer focus creates an environment where employees can make a meaningful impact on the business.

ASSUMPTION: The B2B Marketing Manager will have the opportunity to grow with the company and take on additional responsibilities as OnBuy continues to expand.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United Kingdom

Geographic Context:

• The United Kingdom offers a diverse and vibrant business environment, with a strong focus on e-commerce and technology.

• The remote work arrangement allows for flexibility and the ability to work from anywhere in the country.

• The United Kingdom's central time zone enables effective collaboration with EU-based teams and stakeholders.

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The fully remote work arrangement provides the B2B Marketing Manager with the flexibility to balance their personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the hiring manager (CEO)

• Technical assessment or case study presentation

• Final interview with the CEO and other key stakeholders

Key Assessment Areas:

• Marketing strategy and planning

• AI-driven marketing tactics and tools

• Data analysis and interpretation

• Cross-functional team collaboration

Application Tips:

• Highlight your proven track record in B2B marketing, lead generation, and AI-driven digital activation

• Tailor your resume and cover letter to emphasize your relevant skills and experiences

• Prepare for interview questions that focus on your understanding of AI-driven marketing tools, data analysis, and cross-functional team collaboration

ATS Keywords: B2B Marketing, Lead Generation, AI-driven Digital Activation, PR, CPL Optimization, P&L Management, LinkedIn Automation, Social Media Scaling, Email Lead Generation, Multilingual Campaigns, Data Analysis, Campaign Tracking, Sales Funnel Optimization, Content Creation, Thought Leadership, Brand Visibility

ASSUMPTION: The application process for this role may vary, and applicants should be prepared to demonstrate their relevant skills and experiences throughout the interview process.

🛠️ Tools & Technologies

• AI-powered LinkedIn automation tools (e.g., Dux-Soup, Expandi)

• AI-driven email marketing platforms (e.g., Mailchimp, HubSpot)

• AI-powered content creation and translation tools (e.g., Copy.ai, DeepL)

• AI-driven analytics tools (e.g., Google Analytics, Mixpanel)

• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The B2B Marketing Manager will be expected to have experience with AI-driven marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus

• Fair practice

• Integrity

• Innovation

• Collaboration

Work Style:

• Dynamic and fast-paced

• Data-driven and results-oriented

• Collaborative and cross-functional

• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong customer focus and a commitment to fair practice?

• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy?

• Do you have a proven track record in B2B marketing, lead generation, and AI-driven digital activation?

• Are you comfortable collaborating with cross-functional teams and leveraging data to drive business growth?

ASSUMPTION: OnBuy's commitment to customer focus, fair practice, and innovation creates an environment where employees can thrive and make a meaningful impact on the business.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require the B2B Marketing Manager to adapt quickly and prioritize effectively

• The role's international scope may present challenges in ensuring consistent messaging and localised outreach for EU audiences

• The fully remote work arrangement may require the B2B Marketing Manager to be self-motivated and disciplined in managing their time and priorities

• The competitive nature of the online marketplace industry may present challenges in driving seller acquisition and retention

ASSUMPTION: The B2B Marketing Manager will need to be adaptable, proactive, and strategic in overcoming these potential challenges.

📈 Similar Roles Comparison

• Compared to other B2B Marketing Manager roles, this position places a greater emphasis on AI-driven marketing tactics and tools

• OnBuy's commitment to fair practice and customer focus sets it apart from other online marketplaces, providing a unique opportunity for the B2B Marketing Manager to make a meaningful impact on the business

• This role offers significant growth opportunities as OnBuy continues to expand, providing the B2B Marketing Manager with the potential to advance their career within the company

ASSUMPTION: The B2B Marketing Manager will have the opportunity to grow with the company and take on additional responsibilities as OnBuy continues to expand.

📝 Sample Projects

• Developing and implementing an AI-enhanced multichannel marketing strategy to attract sellers across the UK and EU

• Leveraging AI-driven analytics to optimize CPL and CPA, ensuring high-volume lead generation with measurable efficiency

• Creating AI-assisted email campaigns, ensuring compelling and localised messaging for multilingual audiences

• Developing AI-assisted PR strategies, integrating data-driven outreach to secure high-impact media placements and raise brand profile

ASSUMPTION: These sample projects illustrate the B2B Marketing Manager's core responsibilities and the AI-driven marketing tactics and tools required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does OnBuy differentiate itself from other online marketplaces, and how can this role contribute to that differentiation?

• What are the key priorities for the B2B Marketing Manager in the first 90 days, and how will success be measured?

• How does OnBuy support the professional development and growth of its employees, particularly in the marketing department?

• What are the key challenges facing the online marketplace industry, and how can the B2B Marketing Manager help OnBuy overcome them?

• How does OnBuy approach cross-functional team collaboration, and what role will the B2B Marketing Manager play in driving marketing efforts across the organisation?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: OnBuy Jobs
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B marketing, lead generation, and AI-driven digital activation

• Prepare for interview questions that focus on your understanding of AI-driven marketing tools, data analysis, and cross-functional team collaboration

• Follow up with the hiring manager (CEO) one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.