📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: K & N ENGINEERING INC
🔹 Location: Corona, CA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic content development and management
- Digital marketing leadership and execution
- Collaboration with cross-functional teams for sales enablement
- Brand positioning and visibility enhancement
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving results through strategic marketing initiatives.
📋 Key Responsibilities
✅ Develop and manage marketing communications, including case studies, white papers, press releases, blogs, and sales collateral
✅ Lead digital marketing efforts, including planning and execution of digital advertising campaigns
✅ Manage LinkedIn content calendar and ensure posts align with marketing objectives
✅ Maintain and optimize website content using a content management system (CMS)
✅ Lead email marketing efforts, including development and distribution of marketing emails and targeted 1:1 email campaigns
✅ Collaborate with designers, agencies, and vendors to produce marketing assets
✅ Work with the Events Coordinator on marketing materials for tradeshows
✅ Occasionally represent K&N at industry events and tradeshows to support brand awareness
ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, Journalism, Marketing, Advertising, or Public Relations
Experience: 3+ years of experience in marketing communications, content development, and digital marketing
Required Skills:
- Strong writing and storytelling skills for B2B marketing
- Experience managing LinkedIn content calendars and social media marketing
- Proficiency in CMS platforms for website content management
- Experience with email marketing platforms (e.g., HubSpot, Pardot, Marketo)
- Strong project management skills and ability to collaborate across teams
Preferred Skills:
- Familiarity with CRM tools (e.g., Salesforce, HubSpot) and SEO best practices
- Experience working in Technology, Infrastructure or HVAC System Sectors
ASSUMPTION: Candidates with experience in the technology or related sectors may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $85,000.00 - $105,000.00 Salary
Benefits:
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off (vacation, sick, and holidays)
- Employee discounts on K&N products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST
ASSUMPTION: The salary range provided is based on industry standards for a B2B Marketing Manager role with 3+ years of experience in the Southern California region.
📌 Applicant Insights
🔍 Company Context
Industry: K&N Engineering is a world-leading manufacturer of washable performance air filters and air intake systems, operating in the motor vehicle manufacturing industry.
Company Size: K&N Engineering has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1969, with over 50 years of experience in the filtration industry
Company Description:
- Headquartered in Riverside, California, with a second manufacturing and distribution facility in Grand Prairie, Texas
- Sells over 12,000 products designed for cars, trucks, motorcycles, and industrial applications in over 90 countries
- Offers a No-Hassle Lifetime Warranty and Consumer Protection Pledge, standing behind their products and consumers
Company Specialties:
- Air Filters & Cleaning
- Air Intakes
- Oil Filters
- Performance Parts
- Apparel
- Exhaust Systems
- Cabin Air Filters
Company Website: https://www.knfilters.com/
ASSUMPTION: K&N Engineering's extensive product range and global presence offer applicants a diverse and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including Sales, Product Management, and Design
Work Arrangement: On-site, full-time position with occasional travel for industry events and tradeshows
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Expanding skills and expertise in B2B marketing, content development, and digital marketing
- Gaining experience in a global organization with a diverse product portfolio
ASSUMPTION: This role provides ample opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a manufacturing facility on-site
Office Location(s): Corona, CA (main headquarters) and Grand Prairie, TX (secondary manufacturing and distribution facility)
Geographic Context:
- Corona, CA is located in the Inland Empire region of Southern California, approximately 45 miles east of Los Angeles
- The area offers a mix of urban and suburban living, with a cost of living slightly lower than the Los Angeles metropolitan area
- Corona has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM PST, with occasional overtime or weekend work for events and tradeshows
ASSUMPTION: The Corona office provides a dynamic work environment with a mix of corporate and manufacturing settings, offering employees a unique perspective on the company's operations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director and/or other team members
- Final interview with the CEO or another executive
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Digital marketing and social media management experience
- Project management and organizational skills
- Cultural fit and alignment with K&N's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing communications, content development, and digital marketing experience
- Include specific examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of K&N's products and target audience in your application materials
ATS Keywords: B2B marketing, content development, digital marketing, writing, storytelling, social media marketing, project management, email marketing, CMS, CRM, SEO, technology sector, infrastructure sector, HVAC system sector
ASSUMPTION: K&N Engineering uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Content Management System (CMS) for website management (e.g., WordPress, Drupal, or a proprietary system)
- Email marketing platforms (e.g., HubSpot, Pardot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- CRM tools (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as K&N Engineering may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Innovation: K&N Engineering is committed to continuous improvement and staying ahead of industry trends
- Quality: The company prioritizes producing high-quality products that meet or exceed customer expectations
- Customer Focus: K&N Engineering strives to understand and meet the needs of its diverse customer base
Work Style:
- Collaborative: K&N Engineering encourages cross-functional teamwork and open communication
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and proactive
- Performance-driven: K&N Engineering values results-oriented employees who can make a measurable impact on the business
Self-Assessment Questions:
- Do you have experience developing and executing successful B2B marketing campaigns?
- Are you comfortable managing multiple projects and deadlines in a fast-paced environment?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Applicants who align with K&N Engineering's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and analytical responsibilities
- Occasional travel for industry events and tradeshows
- Keeping up with industry trends and best practices in B2B marketing and digital marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- B2B Marketing Manager vs. B2C Marketing Manager: B2B Marketing Managers focus on business-to-business marketing, targeting other companies and organizations, while B2C Marketing Managers focus on business-to-consumer marketing, targeting individual customers
- Industry-specific context: K&N Engineering operates in the motor vehicle manufacturing industry, which has unique marketing challenges and opportunities compared to other industries
- Career path comparison: B2B Marketing Managers can progress into senior marketing roles, marketing directors, or other leadership positions within the marketing department or the broader organization
ASSUMPTION: Understanding the differences between B2B and B2C marketing, as well as the unique aspects of the motor vehicle manufacturing industry, can help applicants tailor their skills and experiences to this specific role.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch
- Managing a digital advertising campaign to generate leads and increase brand awareness
- Collaborating with the sales team to create targeted email marketing campaigns for specific customer segments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a B2B Marketing Manager might undertake at K&N Engineering.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing K&N Engineering in the next 1-2 years, and how can this role help address them?
- How does this role collaborate with other departments, such as Sales and Product Management, to drive marketing initiatives and support business goals?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does K&N Engineering measure the success of its marketing campaigns and initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communications, content development, and digital marketing experience
- Prepare examples of successful marketing campaigns or projects you've led to demonstrate your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
