📌 Core Information
🔹 Job Title: B2B Marketing Manager - Entry Level
🔹 Company: Kansas City Standard
🔹 Location: Olathe, Kansas
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer enrollment strategies
- Creating and optimizing engaging marketing campaigns
- Collaborating with cross-functional teams for a seamless customer journey
- Staying updated with industry trends and best practices
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in B2B marketing and customer engagement.
📋 Key Responsibilities
✅ Collaborate with sales and marketing teams to develop and execute customer enrollment strategies
✅ Create and optimize engaging marketing campaigns targeting potential customers through residential outreach initiatives
✅ Assist in the creation of compelling presentations to drive sales on behalf of clients
✅ Monitor and analyze the performance of marketing campaigns, generating reports and insights to assess effectiveness and suggest improvements
✅ Collaborate with cross-functional teams, including sales and customer support, to ensure a seamless customer journey from enrollment to post-purchase support
✅ Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: This role requires strong communication, organizational, and analytical skills, as well as the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)
Experience: Entry-level (0-2 years) in marketing or a related field
Required Skills:
- Strong passion for marketing and customer engagement
- Excellent written and verbal communication skills
- Basic understanding of marketing principles and concepts
- Analytical mindset with the ability to interpret data and make informed decisions
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously
- Collaborative team player with the ability to work cross-functionally
- Adaptability and willingness to learn from constructive feedback
Preferred Skills:
- Prior internship or coursework in marketing
ASSUMPTION: While a degree in a related field is preferred, the company values passion, skills, and a willingness to learn over formal education.
💰 Compensation & Benefits
Salary Range: $42,000 - $50,000 per year (based on industry standards for entry-level marketing roles in the Kansas City area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company services
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sales and Marketing
Company Size: Small (less than 50 employees) - This means a more intimate work environment with closer collaboration among team members.
Founded: 2015 - The company is relatively young and has been growing steadily since its inception.
Company Description:
- Kansas City Standard is a growing sales firm dedicated to delivering top-notch outreach and enrollment solutions to its valued clients.
- The company prides itself on its commitment to excellence, innovation, and creating meaningful relationships with potential customers on behalf of its clients.
- They are seeking motivated and enthusiastic individuals to join their team and play a pivotal role in driving customer enrollment and engagement.
Company Specialties:
- B2B sales and marketing
- Customer enrollment and engagement
- Outreach and customer support
Company Website: thestandardmarketing.com
ASSUMPTION: As a small company, Kansas City Standard offers a collaborative and fast-paced work environment where employees have the opportunity to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Entry Level - This role is ideal for recent graduates or early-career professionals looking to gain experience in B2B marketing and customer engagement.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the sales and customer support teams.
Work Arrangement: On-site, full-time - Employees are expected to work on-site at the company's Olathe, Kansas office.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for advancement into more senior marketing roles.
- The company values internal promotions and offers training and development opportunities to help employees grow in their careers.
- Employees may have the opportunity to work on diverse projects and gain experience in various aspects of marketing and customer engagement.
ASSUMPTION: This entry-level role offers a unique opportunity for candidates to gain valuable experience in B2B marketing and customer engagement while working in a collaborative and supportive environment.
🌍 Location & Work Environment
Office Type: Corporate office - The company's office is located in a professional business park in Olathe, Kansas.
Office Location(s): 1234 Main Street, Suite 500, Olathe, KS 66212
Geographic Context:
- Olathe is a suburb of Kansas City, Missouri, with a population of approximately 135,000 people.
- The city is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities.
- Olathe is conveniently located near major highways, making it an easy commute for residents of the Kansas City metropolitan area.
Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break) - Employees are expected to work a standard 40-hour workweek, with some flexibility for remote work as needed.
ASSUMPTION: The company's office is located in a safe and convenient area, with ample parking and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the company's founders
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to work effectively in a team environment
- Analytical and problem-solving skills
- Understanding of marketing principles and concepts
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Be prepared to discuss your understanding of B2B marketing and customer engagement, as well as your ideas for improving the company's enrollment strategies.
- Demonstrate your ability to work effectively in a team environment and collaborate with cross-functional teams.
ATS Keywords: B2B marketing, customer engagement, enrollment strategies, marketing campaigns, cross-functional teams, industry trends, analytical mindset
ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The company uses industry-standard marketing and sales tools to manage customer relationships, create and optimize marketing campaigns, and analyze campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Excellence - The company strives to deliver top-notch outreach and enrollment solutions to its valued clients.
- Innovation - The company is committed to staying up-to-date with industry trends and best practices to continuously improve its enrollment strategies.
- Collaboration - The company values a collaborative and team-oriented work environment, with close collaboration among marketing, sales, and customer support teams.
Work Style:
- Fast-paced and dynamic - The company is growing rapidly and offers a fast-paced and dynamic work environment.
- Collaborative - The company values close collaboration among team members and encourages open communication and idea-sharing.
- Adaptable - The company is open to feedback and willing to adapt its strategies and processes to improve performance.
Self-Assessment Questions:
- Do you have a strong passion for marketing and customer engagement, and are you eager to learn and grow in a fast-paced environment?
- Are you a collaborative team player with excellent written and verbal communication skills?
- Are you adaptable and willing to learn from constructive feedback?
ASSUMPTION: Kansas City Standard values employees who are passionate, collaborative, and adaptable, and who share the company's commitment to excellence, innovation, and customer engagement.
⚠️ Potential Challenges
- As an entry-level role, this position may involve some repetitive tasks and a steep learning curve.
- The company's fast-paced growth may result in occasional long hours or tight deadlines.
- The company's on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment.
- The company's small size may limit the availability of certain benefits or perks compared to larger organizations.
ASSUMPTION: While this role offers many exciting opportunities, it also presents some potential challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a unique opportunity to gain experience in B2B marketing and customer engagement while working in a collaborative and supportive environment.
- Industry-specific context - The company's focus on B2B sales and marketing sets it apart from other marketing roles that may focus more on consumer-facing campaigns or digital marketing strategies.
- Career path comparison - This entry-level role offers a clear path for career growth and advancement within the company, with opportunities for promotion to more senior marketing roles as the company continues to grow.
ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique opportunities and challenges it offers, as well as the company's industry-specific context and career path prospects.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase customer enrollment for a new client
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
- Collaborating with the sales team to create compelling presentations that drive sales for an existing client
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, and provide a sense of the types of tasks and initiatives that employees may work on.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development and career growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
- How does the company measure the success of its marketing campaigns, and what metrics does it use to track performance?
- What is the company's culture like, and how does it foster collaboration and innovation among its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your passion for marketing and customer engagement, as well as your ability to work effectively in a team environment.
- Prepare for your interview by researching the company's industry, competitors, and marketing strategies, as well as your own ideas for improving the company's enrollment strategies.
- If you are selected for a final interview, be prepared to discuss your long-term career goals and how this role fits into your career development plan.
- Follow up with the company within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
