π Core Information
πΉ Job Title: B2B Marketing Manager - Entry Level
πΉ Company: Vexora Group
πΉ Location: St. Louis, Missouri, United States
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: April 10, 2025
πΉ Experience Level: Entry-Level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving customer enrollment and engagement through innovative marketing strategies
- Collaborating cross-functionally with sales, marketing, and customer support teams
- Analyzing campaign performance and providing data-driven insights to optimize strategies
- Staying updated with industry trends and best practices to continuously improve enrollment strategies
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to launch their marketing career in a dynamic, fast-paced environment.
π Key Responsibilities
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Collaborate with the sales and marketing team to develop and implement customer enrollment strategies
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Create and optimize engaging marketing campaigns targeting potential customers through residential outreach initiatives
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Assist in the creation of compelling presentations to drive sales on behalf of our clients
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Monitor and analyze the performance of marketing campaigns, generating reports and insights to assess effectiveness and suggest improvements
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Collaborate with cross-functional teams, including sales and customer support, to ensure a seamless customer journey from enrollment to post-purchase support
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Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: This role requires a strong focus on customer engagement and a data-driven approach to marketing strategies.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)
Experience: None specified (entry-level position)
Required Skills:
- Strong passion for marketing and customer engagement
- Excellent written and verbal communication skills
- Basic understanding of marketing principles and concepts
- Analytical mindset with the ability to interpret data and make informed decisions
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously
- Collaborative team player with the ability to work cross-functionally
- Adaptability and willingness to learn from constructive feedback
Preferred Skills:
- Prior internship or coursework in marketing
ASSUMPTION: While a degree in a related field is preferred, the company values passion, skills, and a willingness to learn above formal education.
π° Compensation & Benefits
Salary Range: $50,000 - $60,000 per year
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Benefits information was not provided in the job description. Applicants should inquire about benefits during the interview process.
π Applicant Insights
π Company Context
Industry: Sales and Marketing Solutions
Company Size: Not specified (small to mid-sized based on job description)
Founded: Not specified (growing sales firm)
Company Description:
- Dedicated to delivering top-notch outreach and enrollment solutions to valued clients
- Committed to excellence, innovation, and creating meaningful relationships with potential customers
- Focused on customer acquisition, retention, and overall satisfaction
Company Specialties:
- Sales and marketing solutions
- Customer enrollment and engagement
- Residential outreach initiatives
Company Website: Vanguard Management Inc.
ASSUMPTION: The company is a growing sales firm focused on delivering top-notch outreach and enrollment solutions to its clients.
π Role Analysis
Career Level: Entry-Level
Reporting Structure: Reports to the Marketing Manager or relevant supervisor
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression to a mid-level marketing role with increased responsibilities
- Expanding industry knowledge and expertise in customer enrollment strategies
- Developing leadership and management skills through team collaboration
ASSUMPTION: This entry-level role offers opportunities for growth and development within the marketing department.
π Location & Work Environment
Office Type: Not specified (likely a professional office environment)
Office Location(s): St. Louis, Missouri
Geographic Context:
- St. Louis is a major city in Missouri, known for its vibrant arts scene, professional sports teams, and historic architecture
- The cost of living in St. Louis is relatively low compared to other major U.S. cities
- The city offers a diverse range of neighborhoods and cultural experiences
Work Schedule: Full-time, Monday-Friday (specific hours may vary)
ASSUMPTION: The work environment is likely a professional office setting with a collaborative and fast-paced atmosphere.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer
Key Assessment Areas:
- Communication skills and customer engagement
- Analytical and problem-solving abilities
- Adaptability and willingness to learn
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level marketing role
- Demonstrate your passion for marketing and customer engagement in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer engagement
ATS Keywords: Marketing, Customer Engagement, Communication Skills, Analytical Skills, Organizational Skills, Collaboration, Adaptability, Data Interpretation
ASSUMPTION: The application process may involve assessments or exercises to evaluate the candidate's skills and fit for the role.
π οΈ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role and responsibilities.
π Cultural Fit Considerations
Company Values:
- Commitment to excellence
- Innovation and continuous improvement
- Creating meaningful relationships with potential customers
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
Self-Assessment Questions:
- Do I have a strong passion for marketing and customer engagement?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have strong communication skills and the ability to manage multiple tasks simultaneously?
ASSUMPTION: The company values candidates who are passionate, adaptable, and committed to continuous learning and improvement.
β οΈ Potential Challenges
- This role may require working non-standard hours to accommodate customer time zones or campaign deadlines
- The fast-paced environment may be challenging for candidates who prefer a slower pace or more structured work environment
- Candidates may need to quickly learn and adapt to new tools, technologies, and marketing strategies
- The role may involve cold outreach and sales activities, which can be challenging for candidates who are not comfortable with sales or customer engagement
ASSUMPTION: These challenges can be mitigated by strong communication, adaptability, and a willingness to learn and grow in the role.
π Similar Roles Comparison
- This role is similar to an Entry-Level Marketing Coordinator or Marketing Associate, with a focus on customer enrollment and engagement
- Compared to other marketing roles, this position has a stronger emphasis on sales and customer engagement
- Career progression may involve moving into a mid-level marketing role with increased responsibilities and leadership opportunities
ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, making it an attractive option for candidates interested in customer engagement and enrollment strategies.
π Sample Projects
- Developing and executing a residential outreach campaign to drive customer enrollment
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
- Collaborating with the sales team to create compelling presentations that drive sales on behalf of clients
ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and may vary depending on the specific needs of the company and its clients.
β Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how does this role address them?
- How does the company support the professional development and growth of entry-level marketing professionals?
- Can you describe the company's approach to customer engagement and how this role contributes to that strategy?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and innovative work environment?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level marketing role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and customer engagement
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.