📌 Core Information
🔹 Job Title: B2B Marketing Manager - Entry Level
🔹 Company: Vexora Group
🔹 Location: Overland Park, Kansas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer enrollment strategies
- Creating and optimizing engaging marketing campaigns
- Collaborating cross-functionally to ensure a seamless customer journey
- Analyzing campaign performance and generating insights for improvement
ASSUMPTION: This role requires a strong passion for marketing and customer engagement, as well as excellent communication skills and an analytical mindset. Prior marketing experience is not required but would be beneficial.
📋 Key Responsibilities
✅ Collaborate with the sales and marketing team to develop and implement customer enrollment strategies
✅ Create and optimize engaging marketing campaigns targeting potential customers through residential outreach initiatives
✅ Assist in the creation of compelling presentations to drive sales on behalf of clients
✅ Monitor and analyze the performance of marketing campaigns, generating reports and insights to assess effectiveness and suggest improvements
✅ Collaborate with cross-functional teams, including sales and customer support, to ensure a seamless customer journey from enrollment to post-purchase support
✅ Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple tasks simultaneously, and adaptability to learn from constructive feedback.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)
Experience: Entry-level position (0-2 years of experience)
Required Skills:
- Strong passion for marketing and customer engagement
- Excellent written and verbal communication skills
- Basic understanding of marketing principles and concepts
- Analytical mindset with the ability to interpret data and make informed decisions
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously
- Collaborative team player with the ability to work cross-functionally
- Adaptability and willingness to learn from constructive feedback
Preferred Skills:
- Prior internship or coursework in marketing
ASSUMPTION: While a degree in a related field is preferred, the company values a strong passion for marketing and customer engagement, as well as excellent communication skills and an analytical mindset.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:30 AM - 5:00 PM)
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in the Kansas City metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry: Sales and Marketing
Company Size: Small to Medium (50-250 employees)
Founded: 2010
Company Description:
- Growing sales firm dedicated to delivering top-notch outreach and enrollment solutions to valued clients
- Committed to excellence, innovation, and creating meaningful relationships with potential customers
- Focused on customer acquisition, retention, and overall satisfaction
Company Specialties:
- Sales and marketing
- Customer enrollment and engagement
- Outreach and customer support
Company Website: Vexora Group
ASSUMPTION: Vexora Group is a growing company that values innovation, collaboration, and continuous improvement.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential advancement to Marketing Coordinator or similar role with experience and strong performance
- Opportunities to learn and develop marketing skills in a collaborative environment
- Possibility to work on diverse projects and campaigns across various industries
ASSUMPTION: This entry-level role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Overland Park, Kansas
Geographic Context:
- Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 180,000
- The area offers a mix of urban and suburban living, with numerous parks, shopping centers, and restaurants
- Kansas City International Airport is located about 30 minutes from Overland Park
Work Schedule: Standard business hours (Monday-Friday, 8:30 AM - 5:00 PM) with occasional flexibility for project deadlines
ASSUMPTION: The work environment at Vexora Group is collaborative, fast-paced, and focused on continuous improvement and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person interview with the Marketing Manager and a team member
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Communication skills and ability to engage potential customers
- Analytical skills and ability to interpret data
- Problem-solving skills and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level marketing role
- Demonstrate your passion for marketing and customer engagement in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
ATS Keywords: Marketing, Customer Engagement, Sales, Enrollment, Campaigns, Analytics, Collaboration, Adaptability
ASSUMPTION: The application process at Vexora Group is designed to assess candidates' skills, experiences, and cultural fit for the entry-level B2B Marketing Manager position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and data analysis tools is beneficial but not required for this entry-level position.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest quality in all aspects of our work
- Innovation: Embracing new ideas and approaches to drive results
- Collaboration: Working together to achieve common goals and create meaningful relationships
Work Style:
- Fast-paced and dynamic environment
- Focus on continuous improvement and learning
- Collaborative and team-oriented culture
Self-Assessment Questions:
- Do you have a strong passion for marketing and customer engagement?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have excellent communication skills and the ability to adapt to new situations?
ASSUMPTION: Candidates who align with Vexora Group's values and work style are more likely to succeed in this entry-level marketing role.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Adapting to new tools, technologies, and processes as the company grows and evolves
- Working collaboratively with cross-functional teams to ensure a seamless customer journey
- Staying up-to-date with industry trends, best practices, and emerging technologies
ASSUMPTION: These challenges are common in entry-level marketing roles and can be overcome with strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Unlike other entry-level marketing roles, this position focuses on B2B marketing and customer enrollment, rather than B2C marketing or brand management
- This role offers opportunities to work on diverse projects and campaigns across various industries, providing a broad range of marketing experiences
- As an entry-level position, this role offers opportunities for growth and development within the marketing department and the company as a whole
ASSUMPTION: This entry-level B2B Marketing Manager role at Vexora Group offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase customer enrollment for a new client
- Analyzing campaign performance data to identify trends, optimize strategies, and improve results
- Collaborating with the sales team to create compelling presentations that drive sales for a specific product or service
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that an entry-level B2B Marketing Manager might encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and customer support, to ensure a seamless customer journey?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Vexora Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level marketing role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
- Research Vexora Group and the role to demonstrate your enthusiasm and understanding of the position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
