B2B Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: B2B Marketing Manager (f/m/x)

🔹 Company: Bonial International GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for business customers
• Positioning Bonial as a thought leader in the retail media sector
• Creating target group-specific content such as whitepapers, case studies, and blog posts
• Managing Bonial's presence at trade shows, conferences, and networking events
• Collaborating with the sales team to qualify leads and support pipeline growth

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for business customers

✅ Positioning Bonial as a thought leader in the retail media sector

✅ Creating target group-specific content such as whitepapers, case studies, blog posts, and infographics

✅ Managing Bonial's presence at trade shows, conferences, and networking events

✅ Planning and executing multi-channel lead generation campaigns

✅ Collaborating with the sales team to qualify leads and support pipeline growth

✅ Defining and tracking relevant KPIs to measure marketing effectiveness

ASSUMPTION: This role involves a mix of strategic planning, content creation, event management, and lead generation, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Business Administration, or a comparable qualification

Experience: At least 3 years of experience in B2B marketing, ideally within a technology-driven or digital environment

Required Skills:

• Excellent project management skills
• Proven experience in planning and executing events and industry trade fairs
• Strong sense for relevant content and very good communication skills in both German (level C1-C2) and English
• Independent and structured way of working and a high degree of initiative
• Strong team player with a collaborative mindset and enthusiasm for cross-functional collaboration

Preferred Skills:

• Experience with marketing technologies (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager)

ASSUMPTION: Candidates should have a strong background in B2B marketing, excellent communication skills, and the ability to work effectively in a team.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for mid-level marketing roles in Berlin)

Benefits:

• Diversity and equal opportunity workplace
• Strong support for professional development
• Mental health support through nilo.health app
• Physical training support through Urban Sports Club membership
• Corporate pension scheme
• Flexible hours and option to work from abroad
• Modern office with Zen Rooms, gym, and roof terrace
• Free lunch and snacks
• Regular team events and social culture
• Visa sponsorship for international candidates

Working Hours: 40 hours per week, with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin. Benefits are comprehensive and focus on employee well-being, professional development, and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Bonial operates in the IT Services and IT Consulting industry, with a focus on advertising, location-based services, and retail technology.

Company Size: Bonial has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Bonial was founded in 2008 and has since grown to become a leading drive-to-store marketing partner across Europe.

Company Description:

• Bonial helps retailers in their marketing activities and helps them find a new audience
• Part of Axel Springer SE, a leading global media group
• Offers platforms "kaufDA" and "MeinProspekt" to inspire millions of shoppers each month

Company Specialties:

• Advertising
• Location-based services
• Retail technology
• Local shopping
• Retail
• Mobile
• Digital marketing
• Drive-to-store
• Angebotskommunikation
• Handelsmarketing
• Einzelhandel
• Werbung
• kaufDA
• and MeinProspekt

Company Website: http://www.bonial.com/de/

ASSUMPTION: Bonial's focus on retail media and drive-to-store marketing sets it apart in the IT Services and IT Consulting industry. Its mid-sized company structure offers opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales and content.

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and mentorship

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and through cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Modern office with Zen Rooms, gym, and roof terrace

Office Location(s): Hussitenstraße 32-33, Berlin, Mitte 13355, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the Mitte district, offering easy access to public transportation and nearby amenities
• Berlin has a cost of living that is relatively affordable compared to other major European cities

Work Schedule: Flexible hours with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: Bonial's office in Berlin offers a modern work environment with amenities that support employee well-being and work-life balance. The city's vibrant culture and affordable cost of living make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and relevant team members

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and management
• Event management and organization
• Lead generation and qualification
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Bonial's business and the retail media industry
• Prepare examples of your content creation, event management, and lead generation successes

ATS Keywords: B2B marketing, content marketing, campaign management, event management, lead generation, project management, communication skills, German language, English language, marketing technologies

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on marketing strategy, content creation, event management, and lead generation. Applicants should tailor their application materials to highlight relevant skills and experiences.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Campaign Manager
• Performance marketing tools (e.g., LinkedIn Ads)
• Event management platforms (e.g., Eventbrite, Bizzabo)

ASSUMPTION: This role requires proficiency in marketing technologies, including HubSpot, Google Analytics, and LinkedIn Campaign Manager. Familiarity with performance marketing tools and event management platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Inspiring shoppers everyday
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision making
• Focus on results and impact

Self-Assessment Questions:

• How do you align with Bonial's company values, particularly "Inspiring shoppers everyday" and "Collaboration and teamwork"?
• How comfortable are you working in a dynamic, fast-paced environment with a focus on results and impact?
• How do your personal work style and preferences fit with Bonial's work style, particularly the emphasis on cross-functional collaboration and data-driven decision making?

ASSUMPTION: Bonial values a strong cultural fit with its company values, work style, and self-assessment questions help applicants evaluate their suitability for the role and company culture.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working with tight deadlines and competing priorities
• Adapting to a dynamic and fast-paced work environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: This role presents challenges related to time management, prioritization, and effective collaboration with cross-functional teams in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B marketing for business customers, rather than consumer marketing
• Industry-specific context: Retail media and drive-to-store marketing
• Career path comparison: Potential to advance within the marketing department or transition to other roles within the company

ASSUMPTION: This role offers unique opportunities in the B2B marketing space, with a focus on retail media and drive-to-store marketing. Its career path offers potential for growth within the marketing department or transition to other roles within the company.

📝 Sample Projects

• Developing and implementing a multi-channel lead generation campaign for a major retail client
• Creating a whitepaper on the state of the retail media industry and presenting it at an industry conference
• Managing Bonial's presence at a major retail trade show, including booth setup, speaker slots, and sponsorship packages

ASSUMPTION: These sample projects illustrate the strategic, content creation, event management, and lead generation aspects of the B2B Marketing Manager role at Bonial.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for one of Bonial's major retail clients and how it has evolved over time?
• How does the marketing team collaborate with the sales team to qualify leads and support pipeline growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bonial support the professional development and growth of its marketing team members?
• What are the most rewarding and challenging aspects of working in a dynamic, fast-paced environment like Bonial's?

ASSUMPTION: These interview questions help applicants understand the strategic, collaborative, and dynamic aspects of the B2B Marketing Manager role at Bonial, as well as the company's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your content creation, event management, and lead generation successes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.