📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: Sertis
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing B2B marketing strategies to increase brand engagement and generate sales leads
- Executing marketing plans focused on events, content creation, and coordination with Andersen Consulting's marketing teams
- Working with creative teams to produce high-quality marketing content
- Monitoring KPIs and making periodic adjustments to tactics as necessary
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently towards KPIs.
📋 Key Responsibilities
✅ Develop and implement B2B marketing strategies to increase brand engagement and generate sales leads
✅ Execute marketing plans focused on events, content creation, and coordination with Andersen Consulting's marketing teams
✅ Work with creative teams to produce high-quality marketing content
✅ Monitor KPIs and make periodic adjustments to tactics as necessary
ASSUMPTION: The role may also involve managing marketing budgets, vendor relationships, and event logistics.
🎯 Required Qualifications
Education: A degree in Marketing from a leading university
Experience: A minimum of 5 years of experience in a B2B marketing leadership role with a background in Tech/Tech Product/Professional Services Marketing
Required Skills:
- Strong analytical skills and the ability to use data-driven insights to shape marketing strategies
- Fluency in verbal and written English, including proficiency in B2B content creation and presentation development
- Familiarity with marketing tools, social media platforms, and analytics software
- Willingness to roll up your sleeves and drive to success
- Grit, drive, and scrappy determination
- Ability to work independently towards KPIs/objectives
Preferred Skills:
- Experience working with creative teams and producing high-quality marketing content
ASSUMPTION: Candidates with additional experience in the tech industry or relevant certifications may be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Bangkok, Thailand, for a candidate with 5-10 years of experience is approximately 2,500,000 - 4,000,000 THB per year (based on industry standards).
Benefits:
- Working and learning from the best in the industry
- Joining a high-performance culture
- Cultivating intelligence and learning to become a community leader in the tech industry
- Amazing colleagues and company social outings, parties, and events
- Working at the frontier of innovation in the AI industry
- Work on meaningful solutions that solve and improve real-life problems and challenges
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sertis is a leading provider of data and AI solutions and a member firm of Andersen Consulting, specializing in IT Services and IT Consulting.
Company Size: Sertis has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Sertis was founded in 2014, with over a decade of experience in driving AI innovation and delivering measurable business results across industries.
Company Description:
- Sertis is ASEAN’s leading provider of data and AI solutions and a member firm of Andersen Consulting
- With a decade of experience and over 400 successful enterprise engagements, Sertis drives AI innovation and delivers measurable business results across industries
- As part of Andersen Consulting's global consulting platform, Sertis is now positioned to offer its services to a broader global audience, continuing to drive digital transformation and business growth
Company Specialties:
- Data Science
- Big Data
- Data Analytics
- Artificial Intelligence
- Machine Learning
- Computer Vision
- Face recognition
- Deep Learning
- Data Engineering
- Project Management
- Business consulting
- Geospacial
- AI Research
- and Consulting
Company Website: sertiscorp.com
ASSUMPTION: Sertis' focus on data and AI solutions, coupled with its membership in Andersen Consulting, offers candidates the opportunity to work on cutting-edge projects and collaborate with a global network of consultants.
📊 Role Analysis
Career Level: This role is at the manager level, offering candidates the opportunity to lead marketing strategies and teams.
Reporting Structure: The B2B Marketing Manager will report directly to the Marketing Director or a similar role within Sertis or Andersen Consulting.
Work Arrangement: This is an on-site role, with the primary work location in Bangkok, Thailand.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within Sertis or Andersen Consulting
- Opportunities to work on diverse projects and gain exposure to various industries and technologies
- Chances to develop leadership skills and mentor junior marketing team members
ASSUMPTION: With Sertis' growth and expansion, there may be opportunities for candidates to take on additional responsibilities or move into new roles as the company evolves.
🌍 Location & Work Environment
Office Type: Sertis' office is located in the heart of Bangkok’s Phrom Phong District, offering a modern and collaborative work environment.
Office Location(s): 597/5 Soi Sukhumvit 35, Khlong Tan Nuea, Bangkok City 10110, TH
Geographic Context:
- Bangkok is the capital and most populous city in Thailand, offering a vibrant urban environment with numerous cultural, entertainment, and dining options
- The Phrom Phong District is a central and upscale area with easy access to public transportation, shopping, and amenities
- The office is conveniently located near the BTS Skytrain and MRT Subway stations, making it easily accessible for commuters
Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday. However, the role may require occasional work on weekends or evenings to support events or projects.
ASSUMPTION: Candidates should be comfortable working in an urban environment and be able to commute to the office during peak hours if necessary.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications
- Background and reference checks
- Final offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning skills
- Analytical and data-driven decision-making abilities
- Communication and presentation skills
- Cultural fit and alignment with Sertis' values and work environment
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of Sertis' business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
- Research Sertis' company culture and values to show your fit and enthusiasm for the role
ATS Keywords: B2B Marketing, Marketing Strategy, Content Creation, Analytical Skills, Social Media, Presentation Development, Team Collaboration, Event Management, Digital Marketing, Lead Generation, KPI Monitoring, Creative Team Collaboration, Data-Driven Insights, Tech Product Marketing, Professional Services Marketing, Communication Skills
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience, skills, and cultural fit throughout the application and interview process.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Event management platforms (e.g., Eventbrite, Bizzabo)
ASSUMPTION: Candidates should be proficient in using relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centricity and excellence
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Agile and adaptable, with a focus on getting things done
- Data-driven and analytical, with a strong emphasis on KPIs and results
- Open and transparent, with a down-to-earth and collaborative culture
- Focused on personal and professional growth and development
Self-Assessment Questions:
- How do you align with Sertis' company values, particularly in the context of this role?
- What aspects of Sertis' work environment and culture appeal to you, and how do you think you would fit in?
- How do you approach working with creative teams and producing high-quality marketing content?
ASSUMPTION: Candidates should carefully consider their alignment with Sertis' company values and work style, and be prepared to demonstrate their fit during the interview process.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- Candidates may need to adapt to Andersen Consulting's brand guidelines and collaborate with various partner firms and channel partners
- The role may involve occasional travel for events or client meetings
- Candidates may need to navigate the dynamics of working in a growing company and evolving work environment
ASSUMPTION: Successful candidates should be able to thrive in a fast-paced, dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other B2B Marketing Manager roles, this position offers the opportunity to work with a leading data and AI solutions provider and collaborate with a global network of consultants
- Sertis' focus on innovation and cutting-edge technology sets this role apart from more traditional marketing positions
- Candidates can expect a career path focused on driving business results and contributing to Sertis' growth and success
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new data and AI product launch
- Managing a virtual event or webinar series to generate leads and drive brand awareness
- Collaborating with creative teams to produce high-quality marketing content, such as product videos, demos, or case studies
ASSUMPTION: Candidates should be prepared to provide examples of their marketing experience and achievements, demonstrating their ability to take on similar projects in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into Sertis' overall marketing strategy and objectives?
- What opportunities are there for professional growth and development within Sertis or Andersen Consulting?
- How does Sertis support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Sertis' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
- Research Sertis' company culture and values to show your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative within 7-10 days after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
