B2B Marketing Manager:in

📌 Core Information

🔹 Job Title: B2B Marketing Manager:in

🔹 Company: ANGEHEUERT GmbH Personalberatung

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a scalable B2B marketing strategy for diverse SaaS products
• Planning, controlling, and optimizing digital campaigns across multiple channels
• Identifying target customer groups and ensuring product-market fit
• Collaborating with cross-functional teams for go-to-market campaigns
• Leveraging AI-based tools for personalized and automated marketing activities

ASSUMPTION: This role requires a strong focus on performance marketing and lead generation, with a strategic mindset and analytical skills to drive results.

📋 Key Responsibilities

✅ Develop and implement a scalable B2B marketing strategy for diverse SaaS products

✅ Plan, control, and optimize digital campaigns across multiple channels (Google Ads, LinkedIn, email marketing, webinars, etc.)

✅ Identify target customer groups and ensure product-market fit

✅ Implement performance marketing measures, including KPI monitoring, A/B testing, and conversion optimization

✅ Create and coordinate content marketing materials with compelling storytelling, from social media to whitepapers

✅ Monitor market and competitor developments, and derive strategic measures

✅ Collaborate with marketing team members and colleagues in sales, product management, and customer success for go-to-market campaigns

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization and prioritization skills.

🎯 Required Qualifications

Education: Completed studies in marketing, communication, business administration, or a related field

Experience: Proven experience in digital B2B marketing, ideally with a focus on SaaS, tech, or IT

Required Skills:

• Excellent German and English language skills
• Expertise in lead generation and campaign management with a focus on performance
• Strong digital affinity and proficiency in marketing and analytics tools (e.g., HubSpot, Google Analytics, LinkedIn Ads)
• Experience with AI tools for content generation and performance optimization

Preferred Skills:

• Knowledge of marketing automation
• Experience in employer branding or partner marketing

ASSUMPTION: Candidates should have a proven track record in B2B marketing and be comfortable working in a dynamic, international environment.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and home office options
• Modern office directly at the Spree with a view of the Tiergarten
• Safe workplace
• Diverse career and advancement opportunities
• Flat hierarchies and dynamic work environment
• Company pension scheme
• Bike leasing via Jobrad and subsidy for the Germany ticket
• Wellpass for fitness enthusiasts
• Childcare subsidy
• Discounted Germany ticket
• Lounge with game console
• Regular team events, including trips to Kopenhagen and virtual events
• Large cafeteria with free organic drinks and kitchen
• Employee stock program
• Fair salary with development opportunities
• Open to individual wishes

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Berlin, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: Small (11-50 employees) – Expect a close-knit team with opportunities for growth and impact

Founded: 2010 – ANGEHEUERT GmbH has been providing transparent and innovative personnel services for over a decade

Company Description:

• ANGEHEUERT GmbH combines classic recruiting with digital marketing trends and appreciative employer branding to help companies find and retain suitable employees
• The company offers a unique approach to recruitment, focusing on a combination of classic and digital methods to find the best fit for clients
• ANGEHEUERT GmbH works with start-ups, medium-sized companies, and large corporations, providing tailored solutions to meet their specific needs

Company Specialties:

• Recruiting and recruitment
• Personal placement and personnel consulting
• Human resources and HR services
• Headhunting and headhunting services
• Social hiring and employer branding
• Active sourcing and talent pool management
• Digital recruiting and corporate culture analysis
• Employer marketing and employer branding
• Social recruiting and employer identity

Company Website: https://angeheuert.com

ASSUMPTION: ANGEHEUERT GmbH focuses on providing personalized and innovative recruitment solutions, with a strong emphasis on digital marketing and employer branding.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and advancement

Reporting Structure: Reports directly to the hiring manager, with close collaboration with cross-functional teams

Work Arrangement: Hybrid (3 days in the office) with flexible working hours and remote work options

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expanding responsibilities and team leadership opportunities
• Potential to shape the company's marketing strategy and contribute to its growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, centrally located office with a view of the Spree and the Tiergarten

Office Location(s): Grabenweg 3a, Innsbruck, Tyrol 6020, AT

Geographic Context:

• Berlin, Germany – A vibrant, multicultural city with a thriving tech and startup scene
• Close proximity to public transportation and numerous amenities
• Easy access to parks, restaurants, and cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The office environment is dynamic, collaborative, and focused on employee well-being and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to performance marketing and lead generation
• Demonstrate your understanding of the company and its unique approach to recruitment

ATS Keywords: B2B marketing, performance marketing, lead generation, digital campaign management, AI tools, marketing strategy, SaaS, tech, analytics tools

ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads
• AI-based tools for content generation and performance optimization

ASSUMPTION: The marketing team uses a combination of marketing automation, analytics, and AI tools to streamline processes and improve performance.

👔 Cultural Fit Considerations

Company Values:

• Transparency and innovation in personnel services
• Combining classic recruiting with digital marketing trends
• Appreciative employer branding and employee focus

Work Style:

• Collaborative and dynamic team environment
• Focus on results and continuous improvement
• Openness to new ideas and approaches

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with a mix of classic and digital marketing methods?
• Do you share ANGEHEUERT GmbH's commitment to transparency and innovation in personnel services?

ASSUMPTION: A successful candidate will be comfortable working in a dynamic, international team and share the company's commitment to transparency and innovation in personnel services.

⚠️ Potential Challenges

• Managing multiple digital campaigns and channels simultaneously
• Balancing strategic planning with day-to-day campaign management
• Adapting to a fast-paced, ever-changing marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and lead generation
• ANGEHEUERT GmbH's unique approach to recruitment sets it apart from other HR services companies
• This role offers significant growth potential and the opportunity to shape the company's marketing strategy

ASSUMPTION: Candidates should be prepared to adapt their marketing strategies to ANGEHEUERT GmbH's unique approach to recruitment and be comfortable working in a dynamic, international team.

📝 Sample Projects

• Developing and implementing a multi-channel digital campaign to generate leads for a new SaaS product
• Conducting market research and competitor analysis to inform marketing strategy
• Creating and coordinating content marketing materials to support go-to-market campaigns

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, as well as their understanding of the company's unique approach to recruitment.

❓ Key Questions to Ask During Interview

• How does ANGEHEUERT GmbH's approach to recruitment differ from other HR services companies?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the company's unique approach to recruitment and their commitment to driving marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.angeheuert.com/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching ANGEHEUERT GmbH's unique approach to recruitment and developing thoughtful questions
• Follow up with the hiring manager one week after the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.